Need help with a thorough website audit? New Perspective offers its tools and expertise to help you perform a nitty-gritty health check of your website and get actionable insights on which areas to improve on.
A website may look simple and straightforward on the surface, but there are issues that can be hard to spot if you don’t look close enough. Sometimes, it’s those minor, easily overlooked issues that might be sabotaging your website’s performance. An audit gives you a closer look into how your site is performing against specific indicators and the factors that affect its visibility online.
If you’re not periodically auditing your site’s performance, you could be losing viewers and potential customers.
A website audit is the fundamental first step in determining where a client’s current digital marketing strategy stands and provides the foundation on which to set targets for the future.
New Perspective provides ongoing auditing services for websites we’ve created. We also serve clients who come to us with existing sites or multiple web properties that may or may not be delivering the ROI they need, warranting a thorough performance analysis and, possibly, a reworked strategy.
To ensure you’re getting the most from your website investment, we’ll review your site top to bottom and provide an actionable, page-by-page assessment of performance in key areas, which may include:
There are plenty of do-it-yourself online reporting tools that provide basic rankings data or help you grade your pages. They’re handy for a quick check up, but what will you do with the information? How does it influence your strategy? It’s tempting to want to be #1 in all search terms, but businesses that try to be all things to all people inevitably lose their direction and the customers who really matter. Instead, a New Perspective audit gives you solid, prioritized recommendations to help you best manage the next steps—and your Internet marketing resources—for short- and long-term results.
We produce a highly detailed analysis of your site’s visibility, usability, engagement, and architecture. We add these details to the bigger picture that includes all the factors that influence your Internet marketing strategy: competitive environment, changing audience preferences, strength of your digital assets and how you can leverage them, your prioritized goals and, of course, your budget.
Getting the data you need about your website’s performance is the easy part; the more challenging part lies in knowing how to use the information. Having a digital marketing partner on your side not only takes the work out of your hands, but also ensures that all the findings in the audit are used wisely.