Rational Strategies for Irrational Times

Rational Strategies for Irrational Times

While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...

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Key Takeaways from Breakthrough Advertising

Key Takeaways from Breakthrough Advertising

Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...

Rational Strategies for Irrational Times

Rational Strategies for Irrational Times

While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...

New Perspective Becomes a HubSpot Platinum Partner!

New Perspective Becomes a HubSpot Platinum Partner!

  “Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy As digital marketing continues to evolve, so do we. At New Perspective, our mission is to continually find ways to improve, keep up with the latest trends, and help...