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    The New Perspective Blog

    We talk about generative AI, inbound marketing, SEO, marketing strategies, sustainability in business, and much more.

    Why Your Renewable Energy Company Needs a Specialized Marketing Agency

    Why Your Renewable Energy Company Needs a Specialized Marketing Agency

    The environmental and sustainability arena is fast paced and constantly evolving. If your brand is in the field, it’s critical to be able that your marketing stands out and reaches the right audience.

    Kate Sears
    Sep 20, 2023
    5 minute read

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      The Power of AI: HubSpot's AI Content Tools and AI-Powered CRM

      The Power of AI: HubSpot's AI Content Tools and AI-Powered CRM

      What is the biggest takeaway from INBOUND 2023? Generative AI has caused a transformative shift for...

      Common Pitfalls in Website's UX and CRO: How to Navigate the Web

      Common Pitfalls in Website's UX and CRO: How to Navigate the Web

      Picture yourself sitting at a table in a five-star restaurant. You learned about this place by...

      Why HubSpot Is a Great Choice for Climate Tech Companies

      Why HubSpot Is a Great Choice for Climate Tech Companies

      As governments, institutions and businesses around the world increasingly turn their attention to...

      The Ultimate Attendee Guide to INBOUND 2023

      How to Make the Most of INBOUND 2023: Ultimate Attendee Guide

      Ready for INBOUND 2023? It’s coming right up. This year HubSpot’s annual blockbuster conference...

      7 Best Sustainability Podcasts: Cleantech, Business, Innovation

      Best Sustainability Podcasts: Cleantech, Climate Change, Innovation

      In today's digital landscape, podcasting has become a game-changer for sharing information and...

      Demand Generation Marketing Agency: What To Expect

      What To Expect From B2B Demand Generation Marketing Agency

      Demand generation — or demand gen — is an education-focused, awareness-building approach to...

      New Perspective Earns HubSpot Onboarding Accreditation

      New Perspective Earns HubSpot Onboarding Accreditation

      We're thrilled to announce that New Perspective has earned the HubSpot Onboarding Accreditation!...

      Cleantech Marketing Toolkit: What We Use and Why

      Cleantech Marketing Toolkit: What We Use and Why

      In any industry and any trade, if you’re going to do the job right, you need the right tools. In...

      Employee Spotlight: Dunja Jovanovic, Head of Sustainability

      Employee Spotlight: Dunja Jovanovic, Head of Sustainability

      Introducing Dunja Jovanovic, our Head of Sustainability and Communications at New Perspective....

      Generative AI: Ideas and Counsel for B2B Company Leadership

      Generative AI: Ideas and Counsel for B2B Company Leadership

      Since the release of ChatGPT in late 2022, the media, marketing, and business world at large has...

      Five Rules for Successful Cleantech Marketing Strategy

      Five Rules for Successful Cleantech Marketing Strategy

      As we approach a critical climate threshold, it’s vital to change the way we go about our...

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      Latest from our blog

      • Why Your Renewable Energy Company Needs a Specialized Marketing Agency
      • The Power of AI: HubSpot's AI Content Tools and AI-Powered CRM
      • Common Pitfalls in Website's UX and CRO: How to Navigate the Web

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