While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...
Every person is unique. And yet, each one of us goes through the same stages of growth, facing similar challenges and pressures that come with each of these phases: childhood, adolescence, adulthood, and seniority. Businesses are like people. As they mature, they...
An Internship During COVID-19? If you told me in March that I would have a summer internship with COVID-19 among us, I would have told you you were CRAZY! But yet, despite everything the world threw at us over the past few months, I was able to complete a marketing...
Creating content for your business's Instagram account used to be easy. Your whole team was together. You could post right from your office and actually do things together as a team to show off your company culture. But that was before COVID-19. Now, with the team...
Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...
Most people think marketing is easy. In many cases, that’s what makes it so hard. Only 50% of companies survive more than 5 years in business. Only 30% of companies make it past year 10. And even then, most of these businesses could be doing better. Whether they...
Nothing beats word of mouth. Except, of course, online word of mouth. Brand messages reach 561% more people when shared by employees’ personal profiles. These posts see 8 times more engagement and leads generated directly by employees convert 7 times more often. When...
While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...
When Eric Ries first coined the term “pivot” in his book The Lean Startup, his intent was to encourage entrepreneurs to get to market more quickly and to let the market tell them what their final product or service should look like. But what about now, when you may...
“Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy As digital marketing continues to evolve, so do we. At New Perspective, our mission is to continually find ways to improve, keep up with the latest trends, and help...