B2B Demand Generation That Delivers Measurable Growth
B2B companies need demand generation that drives real growth. Most strategies chase leads and miss how buyers actually move through the funnel. We build full-funnel programs that turn pipeline into revenue.
B2B Demand Generation Services
We focus on the levers that generate pipeline and accelerate deal velocity.
Paid Media for B2B
We run B2B paid search and social campaigns built to convert. That means high-intent Google Ads and LinkedIn targeting for real decision-makers—measured by pipeline, not just clicks.
SEO and Content Strategy
We use keyword data, competitor gaps, and buyer insights to shape SEO strategy. Focus is on high-intent, long-tail queries that rank well and appear in AI answers.
Website Design & CRO
Your traffic doesn’t matter if it doesn’t convert. We audit your site UX and implement conversion rate optimization strategies that drive action.
Marketing Automation & HubSpot
Automate without losing the personal touch. We create nurture workflows, scoring models, and CRM integrations to support scalable, revenue-driven operations.
Account-Based Marketing
We build ABM programs that align channels, messages, and timing around your highest-value accounts—boosting engagement and shortening sales cycles.
Sales Enablement
Marketing can’t stop at MQLs. We support your sales team with buyer insights, messaging, and assets that close deals faster.
Demand Generation Packages
Starting at $8K/month
Partner with us for a "strategy-first" approach tailored to your business. We dive into your specific growth objectives, marketing readiness- level from day one, guided by senior-level conversations and a comprehensive questionnaire.
✅ Strategy + execution
✅ Cross-channel campaign builds
✅ Monthly optimization and reporting
✅ Full-funnel performance insights


Strategic Marketing Workshops

Goal Setting & KPI Alignment
Our goal-setting and KPI workshop is designed to align our teams with clear, measurable objectives for targeted success and growth.
Sales Process & Buyers Journey Workshop
Optimize your sales strategy and customer journey alignment in our focused, results-driven workshop.
Messaging Development
Craft compelling narratives for your brand and products in our workshop designed to hone and elevate your messaging.
The Growth Grid Workshop
The Growth Grid Workshop is an immersive, interactive session designed to propel your business forward by identifying and leveraging growth opportunities.
Creative Content for B2B Growth
We offer creative marketing services on a retainer and project basis.
With our experts you get:
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Strategic Editorial Calendar: A roadmap that aligns with your company’s vision and campaign milestones, ensuring every piece of content serves your broader goals.
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Expert-Backed Content Marketing: Premium content crafted by specialists who invest time to understand your unique business value and position in the market.
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Dynamic Content Optimization: Adaptive strategies that evolve with performance data helping to ensure that your investments exceed expectations.
Why Choose New Perspective?
We’re here to help you grow and win.
We’re more than just marketers—we’re your partners.
Over 20 Years
Helping B2B companies grow with smart, measurable marketing since 2003.
100% Senior Team
Every team member has 6+ years of experience. No juniors, no shortcuts.
Deep B2B Expertise
Focused on cleantech, manufacturing, and B2B SaaS with proven results.
End-to-End Strategy
We connect awareness to revenue with strategy, content, media, and tech.
Transparent Process
Weekly check-ins, clear timelines, and full visibility into performance.
HubSpot Partner Agency
Proud partners since 2013, ranked in the top 10% of accredited agencies worldwide.
Demand Generation Results
“They helped us move our marketing into the 21st century.”

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Don Doell
President at De Dietrich Process Systems
Frequently Asked Questions
Q: What is the difference between demand gen and lead gen?
A: Lead generation is about collecting contact information. Demand generation is about building interest and trust before someone fills out a form. It brings in higher-quality leads who are more likely to convert.
Q: Why do I need a multi-channel demand generation plan?
A: Your buyers don’t use just one platform. They search on Google, browse LinkedIn, read industry blogs, and open emails. A strong plan reaches them in multiple places, so they don’t forget about your business.
Q: How long are typical engagements?
A: Most clients stay with us for 2+ years. Project-based work is available, though we recommend monthly retainers for best results.
Q: How do you measure results?
A: Success isn’t just about traffic. We focus on qualified leads, conversion rates, pipeline value, and ROI. These numbers show whether your marketing efforts are turning into real revenue.
Q: What tools do you use for demand generation?
A: We work with HubSpot, Salesforce, Google Ads, LinkedIn Ads, and marketing automation platforms. We also use analytics tools and AI-driven intent data to improve targeting and conversion.


Let’s Build Your B2B Growth Engine
Need a demand generation agency that delivers more than MQLs? We help you build and scale predictable pipeline.