Inbound Marketing Should Grow Your Pipeline, Not Just Traffic
You need to attract the right traffic and convert it into revenue. Most inbound stops at content. We build systems that move leads through the full funnel.
Inbound Marketing Services Built for B2B Revenue Growth
We build inbound strategies that attract qualified leads, nurture them at every step, and convert them into pipeline.
The inbound marketing engine:
strategy + content + automation aligned to your sales cycle.

How We Deliver Inbound Marketing
Inbound strategy meets the needs of your prospects. Depending on the stage of the buyer journey, you will employ different channels and content types to build relationships with your audience.
Goal: Full-funnel impact, not just top-of-funnel vanity metrics.

Buyer Persona & Journey Mapping
We identify your highest-value customers and build personas grounded in data—not guesswork.
Includes: ICP interviews, CRM analysis, journey mapping, messaging strategy.
Content Strategy & Execution
We create content that answers what your buyers are already searching for—and drives conversion. This includes SEO-focused and AI-optimized blogs, pillar pages, whitepapers, lead magnets, email nurture sequences, and repurposable assets like social posts and content kits.
Conversion & Funnel Optimization
We test and optimize every touchpoint across the funnel: landing pages, messaging, CTAs, forms, and more.
Goal: Higher conversion, lower friction, better reporting.
Inbound ROI & Reporting
Clear dashboards and monthly reviews tied directly to your pipeline.
We track: Source-to-close attribution, content performance, sales insights.
“They took my vision and made it real, and I felt like they were an extension of my team.”

⭐⭐⭐⭐⭐
Kristina Flickinger
VP of Marketing @ QiO Technologies
Demand Generation Retainers
Starting at $8K/month
We help B2B companies drive pipeline through inbound.
Content, automation, CRO: built to attract, convert, and scale.
- Attract high-intent traffic to your site
- Engage leads with campaigns that move them forward
- Convert customers with full-funnel strategy + optimization
Every retainer includes:
✅ Strategy tied to pipeline goals
✅ Cross-channel campaign builds (SEO, email, paid)
✅ Monthly performance reporting + optimization
✅ Full-funnel insights (not just top-of-funnel vanity metrics)


Inbound Marketing Results
Why B2B Brands Choose New Perspective
We’re here to help you grow and win. Inbound marketing is a team sport.
We’re more than just marketers—we’re your partners.
Over 20 Years
Helping B2B companies grow with smart, measurable marketing since 2003.
100% Senior Team
Every team member has 6+ years of experience. No juniors, no shortcuts.
Deep B2B Expertise
Focused on cleantech, manufacturing, and B2B SaaS with proven results.
End-to-End Strategy
We connect awareness to revenue with strategy, content, media, and tech.
Revenue-Tracked Performance
Everything maps back to pipeline, close rate, and ROI. No fluff. Just performance.
HubSpot Partner Agency
Proud partners since 2013, ranked in the top 10% of accredited agencies worldwide.
Frequently Asked Questions
We work with marketing leaders who ask tough questions.
Here are the ones we hear most often.
Q: How long does inbound marketing take to show results?
A: Expect to see traction in 90 days, with compounding gains after 6–9 months. We focus on quick wins (CRO, automation) while building long-term growth through SEO and content. You’ll get reporting every month.
Q: How is inbound different from outbound marketing?
A: Inbound attracts leads through content, SEO, and automation. Outbound pushes messages through ads, cold outreach, or sponsorships. Inbound is more cost-efficient long term because it builds compounding traffic and trust.
Q: How long are typical engagements?
A: Most clients stay with us for 2+ years. Project-based work is available, though we recommend monthly retainers for best results.
Q: Can inbound marketing work for niche B2B industries?
A: Absolutely. Inbound works best when buyers do research before buying—which is most B2B. We tailor messaging and content to your industry’s decision-makers, not generic personas.
Q: Why does inbound marketing cost $8K+/month?
A: Because it covers a full system—not just blog posts. At this level, you’re getting strategy, SEO, content, automation, CRO, reporting, and campaign execution. It’s not about volume; it’s about revenue impact. We align efforts with your pipeline goals, not vanity metrics.


Let’s Build Your Inbound Marketing Engine
We’ll help you identify what’s not working, map the gaps, and build a system that scales with you.