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➜ Book Intro Call
➜ Book Intro Call

    Digital Marketing Agency for B2B Cleantech, Manufacturing and Industrial Tech Companies.

    More SQLs, faster deals, clear attribution.

    ➜ View Case Studies    ➜ Schedule Strategy Call

    See the Results Our Clients Are Getting

    See how a carbon capture leader generated $113M+ in pipeline with targeted demand programs.

    $113M+ Pipeline Created for Cleantech Capture Tech

    Built lead gen infrastructure for clean energy company and grew qualified leads by 163% QoQ.

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    "As an early stage venture, we had no internal marketing resource. New Perspective has helped us with program management, lead generation infrastructure, and guidance on driving from MQLs to SQLs."

    Blair Heavey
    CEO at WindESCo

    Scaled market visibility and brand for an agritech startup ahead of IPO in record time.

    Agrify went
    public in 2021

    Our efforts established Agrify as a cannabis market leader to be reckoned with.

    How We Help You Build
    Pipeline and Close Deals

    We support in-house B2B marketers with senior-led programs that drive marketing-attributed pipeline, provde ROI, and improve win rates across long B2B sales cycles.
    Group 447

    Over 20 Years

    Helping B2B companies grow with smart, measurable marketing since 2003.

    team

    100% Senior Team

    Every team member has 6+ years of experience. No juniors, no shortcuts.

    b2b

    Deep B2B Expertise

    Focused on cleantech, manufacturing, and B2B SaaS with proven results.

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    HubSpot Partners

    Proud partners since 2013, ranked in the top 10% of accredited agencies worldwide.

    ➜ Learn More About Us

    Growth Services Built for B2B Marketers

    Launch a high-performance website, develop your marketing strategy, attract top leads, and build thought leadership with expert content creation.
    demand generation expertise

    Demand Generation

    Strengthen your pipeline, accelerate velocity and close more deals with our cutting-edge approach. 
    inbound

    Digital Strategy

    We have proven processes to efficiently produce a growth plan that aligns with your business goals.
    content and creative

    Content & Creative

    Everybody can make content. You look for results. Choose content with the potential to bring the most. 
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    Web Design

    Turn your outdated website into your most important sales & marketing asset.  Watch your pipeline grow.
    ➜ Explore All of Our Services

    Expertise in Scaling B2B
    Marketing Across These Sectors

    Manufacturing and Industrial Tech

    From capital equipment to industrial components, we help B2B teams modernize lead gen and close more deals.

    ➜ Industrial Marketing

    Cleantech and Renewable Energy

    Commercial-stage energy, carbon capture, and sustainability firms trust us to build pipeline and scale brand visibility.

    ➜ Cleantech Marketing

    B2B SaaS and Energy Tech

    SaaS platforms supporting infrastructure, energy, or heavy industry rely on us to generate qualified demand.

    ➜ SaaS Marketing

    Agritech &
    Urban Green Tech

    Helping agritech firms and green urban solution providers compete, grow, and expand new markets.

    ➜ Agritech Marketing

    What Our Clients Say

    We partner with marketing leaders in cleantech, manufacturing, and B2B SaaS. Hear how they’re scaling pipeline, shortening sales cycles, and proving ROI, all with our senior team’s support.

    ➜ Read Our Client Reviews

     

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    Cleantech-1
    clutch
    Strategy
    "You know, they view your company's mission as their mission. And we tripled leads in <90 Days."
    “They execute, deliver, and own it. Since engaging, our pipeline value has increased 7X”
    “Our web redesign finally delivered qualified traffic, we're now getting 7-8 organic leads/week”

    “They took my vision and made it real, and I felt like they were an extension of my team.”

    kristina QiO-1

    ⭐⭐⭐⭐⭐

    Kristina Flickinger
    VP of Marketing @ QiO Technologies

    Latest Insights & Resources

    What to Send Instead: Fixing Sales Content That Doesn’t Convert

    Why Industrial Deals Drag (and How to Regain Velocity)

    Webinars & Downloads

    LI AD 1000x1000 V3
    V6

    The Green New Perspective Podcast

    Real Stories From B2B Marketing Leaders in Cleantech & Manufacturing

    30,000+ monthly listeners. 100,000+ YouTube views.
    CMOs, VPs, and Directors from fast-scaling cleantech, advanced materials, and manufacturing companies share how they:

    • Scale qualified pipeline

    • Navigate long sales cycles

    • Align marketing with revenue teams

    👉 If you lead growth in a complex B2B org, this is your crowd.

    🎧 Listen to CMOs, VPs, and Directors talk through real wins and hard lessons from cleantech and manufacturing growth.

    Inside the World's Largest Clean Tech Company: Veolia

    Inside the World’s Biggest Sustainability Alliance

    AI's Role & Impact in Driving Climate Tech Efficiency

    Want To Sell Smarter? Borrow This Manufacturer's Playbook

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    Let’s Build a Smarter Demand Gen Engine

    We’ll help you identify what’s not working, map the gaps, and build a system that scales with you.

    ➜ Schedule Strategy Call

    ☎️ 508-755-6797

    364 Burncoat Street, Suite 2
    Worcester, MA, 01606

    ➜ Book Intro Call

    New Perspective Marketing is Google Partner (Opens in new tab)
    New Perspective Marketing is a Clutch Award Winner

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    New On Our Blog

    • What to Send Instead: Fixing Sales Content That Doesn’t Convert
    • Why Industrial Deals Drag (and How to Regain Velocity)
    • Why Every Manufacturer Should Be on LinkedIn (and What to Post)

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