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  • Expertise
    • B2B Industries
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      • Manufacturing
      • High Tech & Science
      • Cannabis
    • Problems We Solve
      • Target Customer Alignment
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➜ Book an Intro Call
➜ Book an Intro Call

    Digital marketing that fuels growth for cleantech, agritech and next-gen manufacturers.

    ➜ Book an intro call   ➜ Our services

     
    npbg_desktop

    Driving sustainable success for the most innovative and socially responsible companies.

    Carbon Clean

    Carbon Clean

    $113M+

    Pipeline value created


    Carbon capture tech leader adds milllions to pipeline within 60 days.

    Windesco

    WindESCo

    163%

    Increase in qualified leads


    Cleantech energy company grows qualified leads by 163% quarter-over-quarter.

    Agrify

    Agrify

    From a cannabis start-up to IPO, how we helped Agrify realize their vision in record time.

    ➜ View our case studies

    Drive Demand & Strengthen Pipelines

    Content, SEO, Inbound, PPC, Web Design, HubSpot 

    demand-generation Demand Generation

    Demand Generation

    Stop asking questions like ‘Why are our leads so poor?’ and take action. It is time to modernize your marketing approach. Strengthen your pipeline, accelerate velocity and close more deals with our cutting-edge approach. 

    ➜ Demand generation services

    digital-strategy Digital Strategy

    Digital Strategy

    Partnering with the right fit marketing agency makes a big difference.  We have more than two decades of experience helping the most innovative succeed. We have proven processes to efficiently produce a growth plan that aligns with your goals. And we have an experienced team of tactical experts that deliver.

    ➜ Explore our digital strategy services

    hubspot-services HubSpot Services

    HubSpot Services

    Maximize your HubSpot investment and its huge ROI potential throguh a partnership with New Perspective. New Perspective is a platinum-certified HubSpot partner with a proven track record. We have deep chops spanning HubSpot's flywheel: sales, marketing, service, CMS, and CRM.

    ➜ View our HubSpot services

    sales-enablement Sales Enablement

    Sales Enablement Services

    Could you sales team use some help to leverage technology and meet their numbers? The data is compelling. Today’s average sales team needs help. We can help your team with brand asset creation, automation setup,  tool training, and more.

    ➜ Review our sales enablement services

    web-design Web Design & Development

    Web Design & Development

    Imagine if the first time your prospect reaches out to your business, they talk to a grumpy salesperson. How many sales would you miss out on? Studies show that 80% of people research a company online before they make a purchase (and yes, that applies to B2B buyers too).

    Do you need a full redesign, refresh or replatform? It depends on your goals and current situation. Lets explore the data and the facts so we can advise the best solution for you.

    ➜ Conversion optimized websites

    seo SEO Services

    SEO Services

    Can your prospects find you for the search phrases that matter?  Boost your visibility in search with a well-optimized website and thoughtful content publishing plan. We have proven processes and a highly experienced  team of search professionals who can help.

    ➜ Explore our SEO services

    paid-search Paid Search & Social

    Paid Search & Social

    Paid search is precise: targeting allows you to focus your budget exclusively on real prospects—no spillover. It is efficient: you only pay once a customer clicks on your ad. It is the most powerful way to drive high-quality leads to your website and generate demand for your business.

    ➜ Explore our paid search services

    account-based-marketing Account-Based Marketing

    Account-Based Marketing

    Account-Based Marketing is a proactive client-acquisition strategy that focuses on the highest-value accounts in your niche. ABM programs align marketing and sales to work closely together to identify key targets, create fully personalized buying experiences, and nurture long-term relationships.

    ➜ Explore our ABM services

    Demand Generation

    Stop asking questions like ‘Why are our leads so poor?’ and take action. It is time to modernize your marketing approach. Strengthen your pipeline, accelerate velocity and close more deals with our cutting-edge approach. 

    ➜ Demand generation services

    Digital Strategy

    Partnering with the right fit marketing agency makes a big difference.  We have more than two decades of experience helping the most innovative succeed. We have proven processes to efficiently produce a growth plan that aligns with your goals. And we have an experienced team of tactical experts that deliver.

    ➜ Explore our digital strategy services

    HubSpot Services

    Maximize your HubSpot investment and its huge ROI potential throguh a partnership with New Perspective. New Perspective is a platinum-certified HubSpot partner with a proven track record. We have deep chops spanning HubSpot's flywheel: sales, marketing, service, CMS, and CRM.

    ➜ View our HubSpot services

    Sales Enablement Services

    Could you sales team use some help to leverage technology and meet their numbers? The data is compelling. Today’s average sales team needs help. We can help your team with brand asset creation, automation setup,  tool training, and more.

    ➜ Review our sales enablement services

    Web Design & Development

    Imagine if the first time your prospect reaches out to your business, they talk to a grumpy salesperson. How many sales would you miss out on? Studies show that 80% of people research a company online before they make a purchase (and yes, that applies to B2B buyers too).

    Do you need a full redesign, refresh or replatform? It depends on your goals and current situation. Lets explore the data and the facts so we can advise the best solution for you.

    ➜ Conversion optimized websites

    SEO Services

    Can your prospects find you for the search phrases that matter?  Boost your visibility in search with a well-optimized website and thoughtful content publishing plan. We have proven processes and a highly experienced  team of search professionals who can help.

    ➜ Explore our SEO services

    Paid Search & Social

    Paid search is precise: targeting allows you to focus your budget exclusively on real prospects—no spillover. It is efficient: you only pay once a customer clicks on your ad. It is the most powerful way to drive high-quality leads to your website and generate demand for your business.

    ➜ Explore our paid search services

    Account-Based Marketing

    Account-Based Marketing is a proactive client-acquisition strategy that focuses on the highest-value accounts in your niche. ABM programs align marketing and sales to work closely together to identify key targets, create fully personalized buying experiences, and nurture long-term relationships.

    ➜ Explore our ABM services

    Industries We Specialize In

    Cleantech & Renewable Energy

    Your business is at the center of technological innovation in alternative energy & carbon reduction. Unfortunately, without a steady supply of engaged customers, you’re like a wind turbine without wind or a solar panel that hasn’t been plugged in—you can’t do your job. You need to make sure to choose the right digital partner.

    ➜ Explore our cleantech marketing

    Agriculture Technology

    As the agriculture industry begins to look toward these and additional new technologies, the B2B companies that sell them must keep pace and stay competitive within the market. You have an exciting opportunity to capitalize on the boom. It’s time to market with precision, data and a strong plan.

    ➜ Agritech marketing

    B2B Manufacturing

    Has your marketing playbook relied heavily on trade shows, print mailers and various channel partnerships? Many of your competitors have embraced the change and in doing so have generated a sustainable competitive advantage. Could your sales and marketing approach use some modernization? We can help.

    ➜ B2B manufacturing marketing

    High Tech & Science

    The High Tech & Science Industry has been turbocharged over the past several decades, fundamentally changing every aspect of how we live. As the market becomes more crowded and product differentiation is measured in microns, how do you market your product so that it stands out from the competition and connects to the right audience?

    ➜ High tech marketing

    Cannabis Industry

    We work closely with leading Cannabis brands to create highly successful market launches supported by insightful brand strategy, engaging website design and development, growth focused digital strategies and a commitment to ongoing effective demand generation.

    ➜ Cannabis marketing services

    What makes us unique

    Over 20 Years

    Providing outstanding digital engagements.

    Platinum Status

    Within HubSpot's partner group.

    105+ Certifications

    Held across our team of digital marketing experts.

    100% Senior Level

    All of our team members have 6+ years of experience.

    New Perspective is a Platinum HubSpot Partner, and HubSpot Onboarding Accredited Agency

    At New Perspective, we encourage our customers to consider HubSpot because we have seen first hand how effective and scalable its software stack is. As HubSpot Platinum Partners we’ve found the software to be essential in helping many of our clients intelligently manage their digital transformation.

    ➜ Explore our HubSpot services
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    partners (1)

    Our Strategic Partnerships

    Our Podcast: Green New Perspective

    Green New Perspective is a sustainability podcast on a mission to increase awareness and foster collaboration in the cleantech/sustainability space. We provide a platform for innovators to showcase their solutions, share insights about their growth journey, and gain strategies for successful marketing and growth. Join us in making a sustainable future a reality. ⚡

    Latest Episodes

    Wireless Charging for Electric Vehicles: A Game-Changer

    From Plastic to Progress: ICPG's Journey Towards Sustainable Packaging

    ➜ Check out our podcast

    Latest From Our Blog

    Subscribe for the latest in B2B digital marketing innovation and best practices, for SEO, web design, HubSpot and demand generation.

    Why Your Renewable Energy Company Needs a Specialized Marketing Agency

    The Power of AI: HubSpot's AI Content Tools and AI-Powered CRM

    How Cleantech Businesses Benefit from the Inflation Reduction Act of 2022

    Sustainable Marketing: How to Avoid Greenwashing and Build Trust

    Resources Library

    Cover book
    Cover book-Dec-21-2022-10-08-03-2080-PM
    Cover book-9
    ➜ Explore our resource library
    nathan

    Digital transformation of your business starts now.

    Book an intro call with Nathan

    What we do

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    • Our Process
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    Who we are

    • About Us
    • Careers
    • Sustainability
    • Podcast
    • Blog
    • Resources

    Latest from our blog

    • Why Your Renewable Energy Company Needs a Specialized Marketing Agency
    • The Power of AI: HubSpot's AI Content Tools and AI-Powered CRM
    • Common Pitfalls in Website's UX and CRO: How to Navigate the Web

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    📞 508-755-6797

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    Worcester, MA, 01606

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