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    B2B Account-Based Marketing to Win High-Value Accounts

    Close the accounts that matter most. Our ABM services help B2B teams target key buyers, overcome pipeline bottlenecks, and accelerate enterprise deals — all aligned to sales.
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    Account-Based Marketing Services

    We partner with growth-stage B2B companies to launch strategic ABM campaigns that align sales and marketing, increase pipeline velocity, and turn ideal-fit accounts into wins.

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    Define ICPs & Prioritize Target Accounts

    We define your Ideal Customer Profile and select high-value accounts based on firmographics, tech stack, intent signals, and past deal data—so your team focuses only on accounts worth winning.

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    Personalized Messaging by Role & Account

    We build account-specific messaging frameworks tailored by role, industry, and buyer stage. Our approach supports lead nurture with targeted value props, persona-driven content, and outbound sequences that resonate across the buying journey.

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    ABM Campaign Execution

    We run account-based campaigns across channels and equip sales with the tools to close: outreach cadences, personalized content, and sales enablement assets triggered by intent.

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    Tactic Playbook & Channel Mix

    We design ABM plays across one-to-one, one-to-few, and one-to-many channels:

    Email & LinkedIn outreach
    Paid social and programmatic display
    Personalized landing pages & microsites
    Direct mail & gift campaigns
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    ABM Reporting & Funnel Optimization

    We track campaign performance by persona, channel, and funnel stage—delivering actionable insights across awareness, engagement, and revenue impact.

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    Sales & ABM Alignment

    We connect sales and marketing around your ABM strategy—using shared KPIs, lead stage triggers, and SLA-driven follow-up to keep pipeline moving.

    ABM Problems We Help Solve

    Misaligned Sales & Marketing

    If your teams aren’t marching to the same revenue target, expect friction, finger-pointing, and missed pipeline.

    Low-Intent Leads That Waste Time

    Generic MQLs aren’t cutting it. Our ABM approach ensures you focus on accounts with actual buying power and urgency.

    Unfocused Targeting

    Without clearly defined ICPs, your campaigns waste budget chasing accounts that were never going to convert.

    Generic Messaging That Misses the Mark

    Broad content gets ignored. Buyers engage when messaging speaks directly to their role, needs, and stage in the journey.

    Limited Budget, Higher Expectations

    You can’t afford to burn cash on broad plays that don’t move the needle—ABM delivers efficiency where it counts.

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    "They are incredibly thorough in their strategies. I haven't seen anything like it."

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    ⭐⭐⭐⭐⭐

    Ken Kaiser
    Marketing Manager, Scientific Bioprocessing

    ABM Case Studies

    Real Results From Precision ABM

    Why Choose New Perspective?

    We’re here to help you grow and win.
    We’re more than just marketers—we’re your partners.

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    Over 20 Years

    Helping B2B companies grow with smart, measurable marketing since 2003.

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    100% Senior Team

    Every team member has 6+ years of experience. No juniors, no shortcuts.

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    Deep B2B Expertise

    Focused on cleantech, manufacturing, and B2B SaaS with proven results.

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    Demand Gen + ABM Alignment

    We blend ABM and demand gen. You get a holistic approach to driving revenue, not just leads.

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    Proven ABM Playbooks

    We’ve tested and refined ABM strategies across SaaS, cleantech, and manufacturing.

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    Sales Enablement First

    We equip your team with tools and insights to move conversations forward.

    Frequently Asked Questions

    Some of the questions we get asked the most from our clients.

    Q: What kind of ABM do you run?

    A: We run one-to-one, one-to-few, and programmatic ABM depending on your target deal size and bandwidth.

    Q: Do you work with our sales team?

    A: Yes. We collaborate with SDRs and AEs to align messaging, content, and outreach.

    Q: What tech do you use?

    A: We use tools like HubSpot, Salesforce, Apollo, and others—but tailor to your stack.

    Q: Can ABM work for smaller sales teams?

    A: Absolutely. We often launch pilot programs for teams with limited resources.

    Q: How do you measure success?

    A: We track account engagement, opportunity creation, deal velocity, and pipeline value—not just impressions or clicks.

    Q: What sets New Perspective apart?

    A: Our focus is on our clients and their unique needs. We understand that there is no single digital marketing solution that works for every company. In order to get real results, your marketing team must follow a solid data-based strategy. At New Perspective, we emphasize strategy over tactics. We will take the time to learn about your company and your customers, ultimately creating a detailed marketing strategy that will help you to meet your goals.

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    Demand Gen

    Let’s Turn Your Ideal Accounts Into Revenue

    You're generating demand but sales still stalls. It's not a traffic problem. It's a handoff problem. We fix the gap with ABM that moves your best-fit accounts forward.

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