B2B technology

HubSpot migration that doubled website traffic in 2 months

QiO replaced a hard-to-manage WordPress site with a new website on HubSpot Content Hub. Traffic doubled within two months of the relaunch and the site now brings in 7-8 organic leads per week.

Industry
B2B tech, AI energy management
Platform
HubSpot Content Hub
Services
Website redesign, HubSpot Content Hub website, inbound marketing, website replatforming and HubSpot implementation
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Results

  • 2XWebsite trafficWithin two months of the relaunch
  • 7-8Organic leads per weekWithout additional campaigns

About QiO Technologies

QiO Technologies is a B2B technology company. It builds digital solutions that optimize industrial operations and sustainability, including AI-driven carbon reduction.

QiO came to New Perspective for a scalable digital foundation that could support its growth targets and represent its technology accurately.

Key takeaways

  • Website traffic doubled within two months of the relaunch
  • 7-8 organic leads per week without additional campaigns
  • One HubSpot platform for CRM, automation and the website

A website that held back growth

QiO's digital marketing infrastructure was hindering its growth. The goal was a scalable foundation that could support ambitious targets and reflect the company's technical expertise.

QiO website before the redesign

  1. A hard-to-manage WordPress site

    The existing site was difficult to manage. It lacked the functionality and scalability modern marketing needs.

  2. No inbound lead generation

    QiO had no inbound program to attract and engage potential clients.

  3. No marketing automation

    Without automation, QiO had no system to track leads or nurture engagement.

How we helped QiO

We worked from a detailed, structured plan in close step with QiO's internal team.

  1. HubSpot integration

    We implemented HubSpot as a unified CRM and marketing automation tool. It streamlined QiO's lead tracking, engagement and workflows.

  2. Inbound marketing strategy

    We created a full inbound strategy with structured lead generation campaigns to drive organic growth.

  3. Website redesign on HubSpot Content Hub

    We rebuilt QiO's website on HubSpot Content Hub: a secure, scalable, content-driven platform for its technology. The new site puts ease of use first, with a strong, consistent brand message for QiO's audience.

The work

QiO website pages on HubSpot Content Hub
Website redesign on HubSpot Content Hub

Double the traffic, steady organic leads

The partnership delivered fast, measurable growth and a new digital presence for QiO.

  • 2X website traffic. Traffic doubled after the move from WordPress to HubSpot Content Hub.
  • 7-8 organic leads per week. QiO had no inbound lead generation before the project.

The team was extremely communicative, clearly knew their stuff when it came to strategy, and were great listeners. They took my vision and made it real.

Kristina Flickinger
Kristina Flickinger VP of Marketing, QiO Technologies

Frequently asked questions

What platform did QiO move to?

QiO moved from WordPress to HubSpot Content Hub. HubSpot also became its CRM and marketing automation tool.

How fast did traffic grow after the relaunch?

Website traffic doubled within two months of the relaunch.

How many leads does the new site generate?

7-8 organic leads per week, without additional marketing campaigns.

What were QiO's objectives?

Adopt an inbound marketing strategy, redesign the website, implement HubSpot for marketing and establish a content-rich strategy.

Move to HubSpot without losing momentum

A senior strategist maps your move to HubSpot so traffic and leads keep growing through the switch.
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New Perspective strategists in a working session