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    DDPS, Global Engineered Systems Provider, Increases Conversion Rate by 105%

     

    ABOUT THE COMPANY

    Founded in 1684, French-based DDPS is a global supplier of engineered systems, equipment and services for the fine chemical and pharmaceutical industries.

    INDUSTRY

    Engineered Systems Manufacturing, Chemical & Pharmaceutical Equipment Manufacturing

    COMPANY SIZE

    1100+ Global

    SERVICES WE PROVIDED

    Website design, Content strategy & creation, Webinars, Paid media management.

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    The DDPS Story

    De Dietrich Process Systems is a revered, centuries-old company composed of the organizations formerly known as De Dietrich Glass Lining, Rosenmund-Guedu, and QVF Process Systems.

    The company was set to launch a product line that was brand new to the company and a global pipeline of prospects which included project engineers and management executives at targeted companies.

    How can this 337 years old company best showcase its large products offering, while making it easy for users to navigate and explore the website?

    The Challenge

    The client’s main goal was lead generation for their exciting Powder Handling product line. This was a relatively new product line and many of their existing customers did not know that this was an offering DDPS was capable of providing.

    The main challenge was the state of their existing website. The site had a dated look, was difficult to navigate, and was not optimized for conversions. This made for a poor foundation to support new lead generation efforts around a product launch.

    What Was Required

    A redesign of the website to establish a solid foundation for future marketing efforts and a compelling content offering to drive leads.

    What our partnership delivered

    Website Refresh

    A redesign of the website’s global elements, giving the site a more modern look and feel while making it easier to navigate.

    Improved Navigation System

    The new homepage presents the brand as the modern and professional company that it is. The new home page experience also helped establish intuitive ways for visitors to navigate the website.

    Product Pages Redesign

    New Powder Handling product pages to highlight the services DDPS wanted to promote.

    Lead Generation

    A Powder Handling gated offer that helped boost brand awareness and drive increased lead conversions.

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    The Results

    105 % increase in website conversion rate.

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