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High-Tech Materials Manufacturing

High-Tech Startup CHASM Launches Digital Transformation and Triples Leads in Under 90 Days

CHASM needed to be seen as a custom solutions manufacturer, not a consultancy. In under 90 days we launched a new website, HubSpot CMS and a demand generation plan. Lead generation more than tripled.

CHASM website shown on laptop, tablet and phone screens
3x
Lead generation, more than tripled
Largest trade show in their industry
3x
Site visits after launch
After website launch
90
Days to launch a redesigned website
Under 90 days

The Client

About CHASM

CHASM Advanced Materials is a New England manufacturer of carbon nanotube based printed electronics and energy storage material solutions. It engineers smart surfaces, flexible touch panels, conformable transparent antennas, electrochemical sensors and transparent heaters.

As a startup with aggressive growth plans, CHASM needed to build credibility and awareness with customers fast. It came to New Perspective for a new website, HubSpot CMS and a demand generation plan.

Key Takeaways

  • A fully redesigned website launched in under 90 days.
  • Site visits tripled after launch.
  • Lead generation more than tripled at the industry's largest trade show.

The Challenge

From Consultancy to Custom Solutions Manufacturer

CHASM needed the market to see it as a custom solutions manufacturer, not an advanced materials consultancy. That was a big leap on a tight timeline.

  • 01

    Strategy for a New Position

    CHASM had to shift its market perception from industry consultancy to a reliable maker of custom industry solutions. Its marketing strategy had to match.

  • 02

    A Targeted, Relevant Website

    The audience is 20,000 engineers, designers and product managers worldwide. CHASM had to move from an old referral approach to a full demand generation plan.

  • 03

    Analytics and Reporting

    As a new company with lean staffing, CHASM had gaps in lead generation and tracking. It also needed creative and business infrastructure support.

The Approach

How We Helped CHASM

We started with a detailed strategic process to understand CHASM and its key markets, then set measurable goals. Select a phase to see the work.

Step 1 of 3

A Redesigned Website in Under 90 Days

We launched a fully redesigned and modernized website in under 90 days. It was ready in time for the largest trade show in CHASM's industry.

CHASM website shown on laptop, tablet and phone screens

Step 2 of 3

HubSpot CMS Integration

The new website runs on HubSpot CMS. A gated pipeline management system helps CHASM curate and track its most promising prospects.

Step 3 of 3

A Demand Generation Plan

We built a demand generation plan that replaced a referral based approach. It far surpassed client expectations right out of the gate.

We were trying to shoot the wings off a fly during a hurricane, from 1000 miles away, blindfolded… What really impressed me, while working with New Perspective, is their meticulous strategic process. They don't leave anything to chance. They make sure to precisely define who the customer is, how we can reach them and what kind of messaging resonates with them. That really struck a chord with me.

Jim Boudreau VP, Marketing & Sales, CHASM Advanced Materials

The Results

What the Launch Delivered

CHASM met all of its goals. The new marketing stack was ready for the largest trade show in its industry.

  • Leads 3x Lead generation, more than tripled

    CHASM generated more leads and booth visits than any other exhibitor at its industry's largest trade show.

    Trade show launch
  • Traffic 3x Site visits after launch

    More visitors came to the site, and more of them became leads.

    After website launch
  • Speed 90 Days to a redesigned website

    The full website redesign launched in under 90 days.

    Under 90 days

FAQs

Frequently Asked Questions

01What does CHASM Advanced Materials make?

CHASM makes carbon nanotube based printed electronics and energy storage materials. Products include smart surfaces, flexible touch panels, transparent antennas, electrochemical sensors and transparent heaters.

02How fast did the new website launch?

The fully redesigned website launched in under 90 days, in time for the largest trade show in CHASM's industry.

03What platform is the CHASM website built on?

It runs on HubSpot CMS, with a gated pipeline management system to track promising prospects.

04What results did CHASM see?

Site visits tripled after launch. Lead generation more than tripled, with more leads and booth visits than any other exhibitor at the trade show.

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