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    Marketing For Cleantech & Renewable Energy Industries

    Expectations in the energy industry are constantly evolving. Science fiction is becoming reality as solutions become faster, cheaper, and more impactful every day. Your business is leading this transformation in energy utilization and conservation, and we are here to support your brand's success.

    cleantech

    $423.7 Billion

    Predicted global clean energy technologies market size by 2026

    23%

    of the cleantech US jobs will need to be filled by 2030

    27%

    growth in new cleantech energy investments globally

    If your company falls under any of the following  subindustries, spaces, or technologies below, we are a natural fit.

    Renewable Energy

    Solar Power, Wind Energy, Hydropower, Geothermal Energy, Biomass Energy.

    Carbon Capture and Storage

    Direct Air Capture (DAC), Carbon Capture and Utilization (CCU), Enhanced Oil Recovery (EOR), Carbon Sequestration in Geological Formations, Carbon Mineralization.

    Renewable Energy Storage

    Lithium-ion Batteries, Pumped Hydro Storage, Compressed Air Energy Storage (CAES), Flow Batteries, Thermal Energy Storage.

    Carbon & Environment

    Emissions Monitoring and Reporting, Carbon Offsetting and Trading, Environmental Impact Assessment, Life Cycle Assessment (LCA), Carbon Footprint Calculation Tools.

    Sustainable Future

    Circular Economy Solutions, Green Transportation (Electric Vehicles, E-bikes), Renewable Energy Infrastructure, Smart Grid Technologies, Sustainable Urban Planning.

    Sustainable Materials & Manufacturing

    Bioplastics and Biodegradable Materials, Recycled Materials and Waste Recycling Technologies, Sustainable Packaging Solutions, Eco-friendly Manufacturing Processes, Green Chemistry.

    Corporate Sustainability

    Environmental, Social, and Governance (ESG) Reporting and Metrics, Sustainable Supply Chain Management, Green Procurement and Vendor Selection, Corporate Social Responsibility (CSR) Programs, Sustainability Auditing and Certification

    Waste Management

    Waste-to-Energy Systems, Recycling Technologies and Infrastructure, Composting and Organic Waste Management, Waste Sorting and Separation Technologies, Landfill Gas Management.

    Green Building and Construction

    Energy-Efficient Building Design and Architecture, Renewable Energy Integration in Buildings, Green Roofing and Insulation, Sustainable Materials in Construction, Building Energy Management Systems (BEMS).

    Energy Efficiency

    Smart Grid Technologies and Demand Response, Energy-Efficient Appliances and Lighting, Building Automation and Energy Management Systems, Energy Audit and Monitoring Tools, Energy-Efficient HVAC Systems.

    An industry under pressure

    For industries and spaces like cleantech, agritech, climate tech and renewable energy, that are in a crunch, efficiency is the key. You’re required to do more with less in a way that serves your bottom line. Digitizing legacy sales and marketing processes has helped many cleantech companies pick up the pace, but what if that’s not enough? No matter how great your products are, outpacing the competition won’t happen with the old way of doing things.

    Cleantech Marketing Challenges We Help Solve

    Siloed sales
    and marketing

    Inefficient internal processes

    Outdated
    outreach tactics

    Complicated
    sales funnels

    Resource
    constraints

    Lack of data
    and analytics

    Our Cleantech & Climate Tech Industry Expertise

    Demand generation for cleantech companies

    Your business is at the center of technological innovation in alternative energy & carbon reduction. Unfortunately, without a steady supply of engaged customers, you’re like a wind turbine without wind or a solar panel that hasn’t been plugged in—you can’t do your job. You need to make sure to choose the right digital partner.

    ➜ Strengthen your sales pipeline

    Brand messaging & positioning for renewable energy companies

    Congratulations! Your company is under a global microscope. Interest in renewable energy has reached a fever pitch. Lots of noise, lots of confusion, and a good deal of competition. It can be challenging to stand out, establish a distinct brand presence, and communicate what makes your company unique. Where do you start?

    ➜ Elevate your brand presence

    Marketing strategy for alternative energy companies

    Setting goals and determining how best to leverage data is just the start of your marketing efforts. Following a comprehensive strategic planning process, the next step is to implement your marketing plan. Campaign execution requires ongoing creation of content, promotion, and monitoring.

    ➜ Gain insights into your customers

    CRM & reporting for climate tech businesses

    You are a smart business person. You know you need a CRM, but its true impact on a business isn’t always appreciated. CRM systems help businesses build relationships with customers, translating into loyalty and customer retention—factors which directly influence your revenue.

    ➜ Automate your marketing

    Read on Cleantech & Sustainability

    cleantech bundle-1
    ita cta

    INFLATION REDUCTION ACT 2022

    How Cleantech Businesses Benefit from the Inflation Reduction Act of 2022

    The Inflation Reduction Act of 2022 is the largest investment in the fight against climate change ever passed by the US Congress – and it presents a big opportunity for cleantech businesses of all kinds. It’s also a massive law that touches on so many different things that it can be overwhelming to understand how it impacts your business. That’s why we’ve created an easy-to-navigate guide that breaks down how different cleantech businesses can benefit from the IRA.

    Our cleantech clients are winning

    "As an early stage venture, we had no internal marketing resource. New Perspective has helped us with program management, lead generation infrastructure, and guidance on driving from MQLs to SQLs."

    ⭐⭐⭐⭐⭐
    BLAIR HEAVEY

    CEO @ WindESCo

    "We had less than 5 months to develop a new brand, establish a substantial online presence and prepare for the largest trade show in the world in our industry. The team made our mission theirs and hit every milestone on the way to a successful launch. Couldn’t have done it without them!"

    ⭐⭐⭐⭐⭐
    JIM BOUDREAU

    CEO @ Agrify

    Carbon clean
    Micatu
    Windesco
    Living Greens Farm

    Stand out in the renewable energy & cleantech industry