Marketing Agency For Cleantech & Renewable Energy Industries
The clean energy industry is rapidly changing, with futuristic solutions becoming more affordable, efficient, and significant daily. Your business is at the forefront of this shift in energy use and conservation, and we're here to bolster your brand's success.
Cleantech, Climate Tech, and Commerical Clean Energy Providers
Your business is at the center of technological innovation in alternative energy & carbon reduction. Unfortunately, without a steady supply of engaged customers, you’re like a wind turbine without wind or a solar panel that hasn’t been plugged in, you can’t do your job. You need to make sure to choose the right digital partner.
Cleantech Marketing Challenges We Help Solve
Measurement &
Reporting Gaps
Sales & Marketing Disconnect
Brand Message Misalignment
Complicated Sales Funnels
Technology Adoption
Hurdles
Poor Lead Quality & Conversion
Maximizing ROI & Visibility
Resources & Budget Constraints
Hard-Hitting Insights from Cleantech Leaders
Cleantech Marketing: Smart, Strategic & Impactful
Demand Generation For Cleantech Companies
Your innovative work in alternative energy and green energy space needs a steady stream of engaged customers to succeed, making the right digital partner essential.
Messaging & Positioning for Renewable Energy Brands
Your renewable energy company is in the spotlight, facing intense interest and competition. Standing out and clearly communicating your unique value can be challenging. Where do you begin?
Marketing Strategies for Clean Energy Space
Setting goals and using data effectively is just the beginning. Next, implement your marketing plan with continuous content creation, promotion, and monitoring.
80%
of companies will soon compete primarily on customer experience, with digital marketing will be a crucial factor.
77%
of consumers prefer buying from brands with a commitment to bettering the world.
94%
of B2B buyers conduct detailed online research before making any purchases.
Industries We Help
If your company falls under any of the following sub industries, sectors, or technologies below, we might be a natural fit.
Renewable Energy
Solar Power
Wind Energy
Hydropower
Geothermal Energy
Biomass Energy
Carbon Capture and Storage
Direct Air Capture (DAC)
Carbon Capture and Utilization (CCU)
Enhanced Oil Recovery (EOR)
Carbon Sequestration
Carbon Mineralization
Renewable Energy Storage
Lithium-ion Batteries
Pumped Hydro Storage
Compressed Air Energy Storage
Flow Batteries
Thermal Energy Storage
Sustainable Materials & Manufacturing
Bioplastics
Biodegradable Materials
Recycled Materials
Waste Recycling Technologies
Sustainable Packaging
Eco-friendly Manufacturing
Green Chemistry
Green Buildings & Construction
Energy-Efficient Building Design and Architecture, Renewable Energy Integration in Buildings, Green Roofing and Insulation, Sustainable Materials in Construction, Building Energy Management Systems (BEMS).
Waste Management
Waste-to-Energy Systems, Recycling Technologies and Infrastructure, Composting and Organic Waste Management, Waste Sorting and Separation Technologies, Landfill Gas Management.
Sustainable Future & Environment
Circular Economy Solutions, Green Transportation (Electric Vehicles, E-bikes), Renewable Energy Infrastructure, Smart Grid Technologies, Sustainable Urban Planning.
Energy Optimization & Data Analysis
Smart Grid Technologies and Demand Response, Energy-Efficient Appliances and Lighting, Building Automation and Energy Management Systems, Energy Audit and Monitoring Tools, Energy-Efficient HVAC Systems.
Cleantech Marketing Results
Our Cleantech & Climate Tech Clients Are Winning.
Laura Gillions
Carbon Clean
B2B Growth Strategy Session
Optimize Your Funnel with Expert Insights
Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.
Why Choose New Perspective?
We’re here to help you grow and win.
We’re more than just marketers—we’re your partners.
Over 20 Years
Helping B2B companies grow with smart, measurable marketing since 2003.
100% Senior Team
Every team member has 6+ years of experience. No juniors, no shortcuts.
Deep B2B Expertise
Focused on cleantech, manufacturing, and B2B SaaS with proven results.
End-to-End Strategy
We connect awareness to revenue with strategy, content, media, and tech.
Transparent Process
Weekly check-ins, clear timelines, and full visibility into performance.
HubSpot Partner Agency
Proud partners since 2013, ranked in the top 10% of accredited agencies worldwide.
"They execute, deliver, and own it."
⭐⭐⭐⭐⭐
Laura Gillions
Marketing Director, Carbon Clean
Frequently Asked Questions
What does a cleantech marketing agency do?
A cleantech marketing agency helps clean energy and climate tech companies generate qualified demand, translate complex solutions into clear value, and build pipeline across long B2B sales cycles.
How is cleantech marketing different from traditional B2B marketing?
Cleantech marketing requires positioning innovation around ROI, adoption barriers, and credibility; often with technical, regulatory, and sustainability stakeholders involved in the buying decision.
Why do renewable energy companies need a specialized marketing agency?
Renewable energy companies benefit from specialized marketing because buyers evaluate risk, proof, and long-term value; so messaging, targeting, and reporting must support complex sales committees and longer timelines.
What marketing challenges are common in cleantech and clean energy?
Common challenges include unclear ROI visibility, messaging misalignment, sales and marketing disconnect, complicated funnels, and poor lead quality, especially when targeting niche technical audiences.
How does demand generation work for cleantech companies?
Demand generation for cleantech builds a sustained pipeline by combining education-led content, SEO, paid media, and conversion paths that move prospects from awareness to sales conversations.
How can cleantech companies improve lead quality?
Lead quality improves when you target the right decision-makers, qualify by use case and readiness, and measure success by opportunities and pipeline, not raw lead volume.
What role does SEO play in renewable energy marketing?
SEO helps clean energy companies capture high-intent research, build authority in emerging categories, and convert technical traffic into qualified inbound demand.
Are PPC and paid media effective for cleantech lead generation?
Yes. When paid campaigns focus on intent, education, and buyer readiness, and performance is measured by pipeline outcomes rather than clicks alone.
How do cleantech marketing agencies prove ROI?
ROI is proven by connecting marketing activity to pipeline value, deal velocity, and revenue using CRM lifecycle stages and attribution reporting.
How do you choose the right cleantech marketing partner?
Choose a partner with senior strategy leadership, a repeatable process, and revenue-based reporting that improves conversion and pipeline, not just MQL volume.
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we'll cover:
✅ Focus on what matters most – Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts – Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.
Our Podcast:
Green New Perspective
Green New Perspective is a podcast at the forefront of innovation, exploring the technologies shaping the future. With 30,000+ monthly listeners and 100,000+ YouTube views, it spotlights visionaries driving global change.
Each episode features industry leaders unveiling breakthrough advancements and sharing strategies for scalability and impact. Green New Perspective offers a window into the ideas and solutions defining tomorrow’s world.
