How Dynamo Energy Hub Builds Connections in Cleantech
In our latest episode, we explore cleantech marketing and community building with Kristin Barbato and Caroline Banfield from Dynamo Energy Hub. This company brings together traditional energy companies, climate tech innovators, investors, policymakers, and thought leaders to facilitate the energy transition and shape the future of energy. Kristin shares her energy leadership expertise, and Caroline reveals top-notch marketing strategies.
Get ready for an exciting addition to our GNP Podcastβa brand new series of conversations we call 'Expert Talk.' If you're a fan of our podcast, you're already aware of our commitment to showcasing cleantech businesses and their groundbreaking technologies.
Now, once per quarter, you'll have the opportunity to tune in to an Expert Talk episode where we take it up a notch by engaging in in-depth conversations with seasoned cleantech professionals.
They're here to share their wisdom and insights to boost your cleantech business.
We talk about cleantech marketing, policies, community development, investment, academia, and more. Our mission? Empower the cleantech community with knowledge and connections to fuel growth and collaboration.
In our very first episode of the series, we chat about cleantech marketing and community building with Kristin Barbato and Caroline Banfield from Dynamo Energy Hub. This company brings together traditional energy companies, climate tech innovators, investors, policymakers, and thought leaders to facilitate the energy transition and shape the future of energy. Kristin shares her energy leadership expertise, and Caroline reveals top-notch marketing strategies.
Discover how Dynamo Energy Hub's cleantech network sparks innovation and growth through a winning blend of in-person interactions and digital tools, uniting members globally.
π§ Listen to & watch the episode
π KEY MOMENTS
π€ INTERVIEW WITH KRISTIN & CAROLINE
Dunja Jovanovic: Kristin, could you provide us with a more detailed understanding of the mission, vision, and services offered by the Dynamo Energy Hub?
Kristin Barbato: At the core of Dynamo Energy Hub is the idea of creating spaces that foster connections within the energy transition landscape. We act as the bridge, connecting startups with investors, facilitating interactions between investors and large corporations, and encouraging collaboration across a spectrum of entities, including government bodies. Our overarching goal is to build a robust global network within the energy and sustainability sector. We achieve this by organizing networking events, facilitating topical discussions, promoting thought leadership, and establishing unique physical spaces across nearly fifteen cities.
DJ: Caroline, as the Director of Marketing and Digital Operations, could you elaborate on your role and the strategies employed by Dynamo Energy Hub to shape and convey its messaging?
Caroline Banfield: As the Director of Marketing and Digital Operations, my responsibility is to oversee communication and digital strategy. I work closely with Kristin and our co-founder Meae to craft and refine the messaging of Dynamo Energy Hub. Our focus is on effectively communicating what we do and, more importantly, conveying why entities, ranging from cleantech firms and corporates to investors and policymakers, should actively participate and engage with us. It's about creating a narrative that emphasizes the value of being part of the energy transition conversation in what Kristin fondly refers to as "the room where it happens."
DJ: Kristin, with your extensive experience in the clean tech industry, could you reflect on the consistent themes you've observed in clean tech marketing over the years? Additionally, what changes do you foresee in the coming year?
KB: Over the years, I've witnessed a significant evolution in the industry, transitioning from a focus on energy to sustainability and now placing a heightened emphasis on climate-related initiatives. Key trends include notable policy shifts that underscore the double and triple bottom line for companies, encouraging collaboration between large corporations and smaller entities, such as startups. Looking ahead, I anticipate that the intersection of sustainability and technology, particularly artificial intelligence, will continue to shape marketing strategies. For more insights into the marketing perspective, I'll let Caroline elaborate.
CB: In 2023, sustainability messaging became a focal point, offering a clear narrative for cleantech companies. The advent of AI marked a transformative shift in content creation. AI is no longer just a reporting or optimization tool; it has become integral to the actual creation of content. Additionally, there's a noticeable decline in virtual events post-pandemic, with a renewed emphasis on the importance of physical networking. This shift reflects a post-pandemic desire for genuine, in-person connections.
DJ: What are your thoughts on greenwashing in the marketing space, particularly with the use of AI platforms like ChatGPT and other similar technologies for crafting messages?
CB: Greenwashing is transforming as consumers become increasingly discerning. There's a noticeable shift from marketing-led sustainability promotions to tangible product efforts aligning with sustainability goals. Notable examples, such as Apple's commitment to carbon neutrality, showcase a move towards authentic sustainability practices. Consumers are now better informed, making it imperative for companies to deliver on their sustainability promises.
KB: I agree with Caroline. Greenwashing seems to be diminishing as consumers become more discerning. The market's growing knowledge is pushing companies to develop genuine solutions that align with sustainability goals. This shift not only benefits the environment but also challenges companies to differentiate themselves in a competitive landscape.
DJ: Given your extensive network of cleantech companies, Kristin, how does this network contribute to driving innovation and growth within the cleantech space?
KB: You know, it's all about collaboration across the network. Big shoutout to Caroline for dragging us into the digital age with Dynamo. When we started, it was about amalgamating networksβmy focus was on government and utilities, bringing an innovative streak into those entities. On the other hand, Meade, my co-founder, had a global network involving big investors and leading-edge companies. By combining these two networks, we laid the foundation for our growth. However, we soon realized that smashing networks together can only take us so far. That's when we recognized the magic of in-person connections. Nothing beats a face-to-face interaction for building trust. As we embraced the digital era, we introduced member portals and digital operations to amplify our members' messages globally. The success stories are remarkable, ranging from startups securing multimillion-dollar deals to forming essential connections with lawyers, hires, and advisory board members.
CB: Our hubs, from Austin to London, serve as vital touchpoints for fostering connections. Regular check-ins with our members keep us well-informed about their endeavors. The member portal acts as a secure platform for interactions related to fundraising quests or investor searches. Additionally, our presence on social media and the exclusive dynamo newsletter, The Member Bullet, serve as a VIP pass to dynamo happenings. The marketing team has played a pivotal role in establishing our brand and making waves on social media. Our approach is all about keeping it dynamic and engaging.
DJ: Before we conclude, let's discuss the future of Dynamo Energy Hub. Where do you envision the Hub heading, and what challenges do you anticipate?
KB: Looking ahead, the future is all about growth for Dynamo Energy Hub. We're in the process of expanding, with plans to establish more hubs globally. Our programming is evolving, and we're gearing up to launch our first summer summit in Martha's Vineyard. The focus is on creating spaces for thought leadership in beautiful settings. Challenges lie in the operational aspects that come hand-in-hand with growth. We're actively fine-tuning our internal operations to keep up with the pace and ensure that we can better serve our members.
CB: It's a delicate balance between growth and operational efficiency. From a marketing perspective, the challenge lies in staying creative and strategic, not just in execution but also in adapting to the evolving landscape. Our members' growth is intricately tied to ours, and that's what keeps us buzzing with excitement as we navigate the challenges ahead.
π EPISODE TRANSCRIPT
00:00:00,199 --> 00:00:03,360
welcome to the green New Perspective
2
00:00:01,719 --> 00:00:06,000
podcast you are watching a second
3
00:00:03,360 --> 00:00:07,480
episode of our second season and this
4
00:00:06,000 --> 00:00:09,559
time we prepared something a bit
5
00:00:07,480 --> 00:00:11,360
different for you if you're a fan of our
6
00:00:09,559 --> 00:00:12,960
podcast or you've just watched or listen
7
00:00:11,360 --> 00:00:15,000
a couple of our previous episodes then
8
00:00:12,960 --> 00:00:17,279
you must know how dedicated we are to
9
00:00:15,000 --> 00:00:19,279
showcasing Innovative Tech aim that
10
00:00:17,279 --> 00:00:21,199
combating climate change and companies
11
00:00:19,279 --> 00:00:24,199
and startups that are developing those
12
00:00:21,199 --> 00:00:27,119
Technologies so we decided to launch a
13
00:00:24,199 --> 00:00:29,359
new type of content a series we called
14
00:00:27,119 --> 00:00:31,720
expert talk uh that is going to be
15
00:00:29,359 --> 00:00:34,079
published one quarter and the aim of
16
00:00:31,720 --> 00:00:36,840
this series is actually to supercharge
17
00:00:34,079 --> 00:00:39,480
clean tech businesses we are inviting
18
00:00:36,840 --> 00:00:41,559
clean tech experts people who have 20
19
00:00:39,480 --> 00:00:43,480
plus years of experience working within
20
00:00:41,559 --> 00:00:45,280
this space to share their their wisdom
21
00:00:43,480 --> 00:00:47,320
and insights to other clean tech
22
00:00:45,280 --> 00:00:49,719
businesses will cover topics like
23
00:00:47,320 --> 00:00:52,920
marketing policies Community Development
24
00:00:49,719 --> 00:00:55,440
networking investment Academia and more
25
00:00:52,920 --> 00:00:57,840
with the mission to boost other clean
26
00:00:55,440 --> 00:01:00,280
tech companies with knowledge and
27
00:00:57,840 --> 00:01:02,399
possible Connections in this episode our
28
00:01:00,280 --> 00:01:05,080
debut episode we'll talk about clean
29
00:01:02,399 --> 00:01:06,920
tech marketing and community building
30
00:01:05,080 --> 00:01:10,119
with Christen barbado and Caroline
31
00:01:06,920 --> 00:01:12,080
bfield from Damo energy Hub this company
32
00:01:10,119 --> 00:01:14,159
brings together traditional energy
33
00:01:12,080 --> 00:01:16,600
companies climatic innovators policy
34
00:01:14,159 --> 00:01:18,759
makers investors and thought leaders to
35
00:01:16,600 --> 00:01:21,479
facilitate the energy transition and
36
00:01:18,759 --> 00:01:23,720
shape the future of energy Christen is
37
00:01:21,479 --> 00:01:25,640
basically a sustainability Superstar
38
00:01:23,720 --> 00:01:27,640
with plenty years of experience within
39
00:01:25,640 --> 00:01:31,079
the industry and she'll share her
40
00:01:27,640 --> 00:01:32,720
leadership expertise and Caroline is a
41
00:01:31,079 --> 00:01:34,680
director of marketing and digital
42
00:01:32,720 --> 00:01:37,040
operations at Dynamo energy Hub and
43
00:01:34,680 --> 00:01:39,520
she'll tell you how to build an
44
00:01:37,040 --> 00:01:41,920
effective cint Tech marketing strategy
45
00:01:39,520 --> 00:01:43,320
um stay with me enjoy the conversation
46
00:01:41,920 --> 00:01:45,399
and I'll promise you that you're going
47
00:01:43,320 --> 00:01:48,079
to love this wonderful Ladies as much as
48
00:01:45,399 --> 00:01:48,079
I do
49
00:01:54,399 --> 00:01:59,560
enjoy hello Kristen hello Caroline and
50
00:01:57,840 --> 00:02:01,520
welcome to the green New Perspective
51
00:01:59,560 --> 00:02:04,159
podcast podast so Kristen can you start
52
00:02:01,520 --> 00:02:06,240
and tell me more about Dynamo energy Hub
53
00:02:04,159 --> 00:02:08,360
so can you tell us a bit about the
54
00:02:06,240 --> 00:02:10,399
company's Mission Vision and services
55
00:02:08,360 --> 00:02:12,080
and then Caroline can you introduce Your
56
00:02:10,399 --> 00:02:14,400
Role within the company thank you so
57
00:02:12,080 --> 00:02:16,120
much would love to so I'm Kristen Barbo
58
00:02:14,400 --> 00:02:18,640
co-founder and president of Dynamo
59
00:02:16,120 --> 00:02:21,200
energy Hub and the whole idea behind
60
00:02:18,640 --> 00:02:23,599
Dynamo is that we create spaces where we
61
00:02:21,200 --> 00:02:26,080
connect people in the energy transition
62
00:02:23,599 --> 00:02:27,800
we connect startups with investors
63
00:02:26,080 --> 00:02:29,519
investors with big companies big
64
00:02:27,800 --> 00:02:31,400
companies with startups themselves and
65
00:02:29,519 --> 00:02:33,319
government so the whole idea is to make
66
00:02:31,400 --> 00:02:36,160
these connections to create spaces to do
67
00:02:33,319 --> 00:02:38,760
that and it's it's it's been how we've
68
00:02:36,160 --> 00:02:40,159
cultivated This Global Network in the
69
00:02:38,760 --> 00:02:42,080
energy transition energy and
70
00:02:40,159 --> 00:02:44,599
sustainability to bring together these
71
00:02:42,080 --> 00:02:48,159
types of different stakeholders within
72
00:02:44,599 --> 00:02:51,720
this this market and the way we do that
73
00:02:48,159 --> 00:02:53,400
is through networking events very
74
00:02:51,720 --> 00:02:57,080
topical discussions and thought
75
00:02:53,400 --> 00:02:59,319
leadership as well as really cool spaces
76
00:02:57,080 --> 00:03:01,640
and we're in I think it's almost 15
77
00:02:59,319 --> 00:03:05,680
we're almost rounding the corner on 15
78
00:03:01,640 --> 00:03:07,440
different cities so the idea is to have
79
00:03:05,680 --> 00:03:10,280
these Regional networks that are
80
00:03:07,440 --> 00:03:14,319
globally connected so that we can enable
81
00:03:10,280 --> 00:03:16,159
people to have a forum for being heard
82
00:03:14,319 --> 00:03:18,040
and connecting with others that might be
83
00:03:16,159 --> 00:03:20,280
their next investor or it might be their
84
00:03:18,040 --> 00:03:21,720
next customer or they understand a
85
00:03:20,280 --> 00:03:24,000
little bit more about what's going on
86
00:03:21,720 --> 00:03:26,000
from a policy standpoint from people who
87
00:03:24,000 --> 00:03:27,640
are in the know and and at the in the
88
00:03:26,000 --> 00:03:30,360
room where where it happens kind of
89
00:03:27,640 --> 00:03:32,319
thing so that's really to to pull from
90
00:03:30,360 --> 00:03:34,599
um my old Hometown New York City
91
00:03:32,319 --> 00:03:36,720
Hamilton play we try to make Dynamo the
92
00:03:34,599 --> 00:03:38,959
room where it happens I am our director
93
00:03:36,720 --> 00:03:41,439
of uh Marketing in digital operations
94
00:03:38,959 --> 00:03:44,239
what that means is that I oversee the
95
00:03:41,439 --> 00:03:46,400
com strategy as well as our digital
96
00:03:44,239 --> 00:03:49,040
strategy for the firm uh both from a
97
00:03:46,400 --> 00:03:51,360
backend a more marketing uh digital
98
00:03:49,040 --> 00:03:53,720
perspective and I work with Kristen and
99
00:03:51,360 --> 00:03:55,879
our other co-founder me on really honing
100
00:03:53,720 --> 00:03:58,239
in on the messaging of Dynamo energy Hub
101
00:03:55,879 --> 00:04:00,200
what it is that we do firms like cleanex
102
00:03:58,239 --> 00:04:02,599
but also corporates and investors and
103
00:04:00,200 --> 00:04:04,879
policy makers should join us in the room
104
00:04:02,599 --> 00:04:06,920
where it happens to use Christen Raks
105
00:04:04,879 --> 00:04:08,200
yeah we are going to spend uh part of
106
00:04:06,920 --> 00:04:10,599
our time here talking about the
107
00:04:08,200 --> 00:04:13,280
marketing within the clean space so
108
00:04:10,599 --> 00:04:16,040
Kristen you are in the clean tech
109
00:04:13,280 --> 00:04:18,320
industry for a long time now so can you
110
00:04:16,040 --> 00:04:20,840
tell tell me and to our audience looking
111
00:04:18,320 --> 00:04:22,479
back what are some consistent themes
112
00:04:20,840 --> 00:04:25,199
that you have seen across the clean tech
113
00:04:22,479 --> 00:04:27,320
Market marketing space and what changes
114
00:04:25,199 --> 00:04:29,880
do you see happening in the next year
115
00:04:27,320 --> 00:04:31,080
but I've been in this like this space
116
00:04:29,880 --> 00:04:32,639
for a long time I've been in energy for
117
00:04:31,080 --> 00:04:34,479
a long time so much so that it's it's
118
00:04:32,639 --> 00:04:36,639
changed names it's gone from energy to
119
00:04:34,479 --> 00:04:38,960
sustainability now climate and it's kind
120
00:04:36,639 --> 00:04:41,680
of all ENC capsuling capsulating a lot
121
00:04:38,960 --> 00:04:44,000
of different concepts there so I'd say
122
00:04:41,680 --> 00:04:46,080
that some of these trends that you're
123
00:04:44,000 --> 00:04:47,479
that you're we're seeing now are
124
00:04:46,080 --> 00:04:49,320
indicative of so many things that have
125
00:04:47,479 --> 00:04:52,720
happened before there's a lot of policy
126
00:04:49,320 --> 00:04:55,280
pushes that are happening to um have big
127
00:04:52,720 --> 00:04:57,800
companies and small as well as investors
128
00:04:55,280 --> 00:05:00,080
to think about double and triple bottom
129
00:04:57,800 --> 00:05:04,479
line and how they're making an impact as
130
00:05:00,080 --> 00:05:07,080
well as a lot of um governance to to
131
00:05:04,479 --> 00:05:08,759
Really Force collaboration where there
132
00:05:07,080 --> 00:05:10,600
may not have been collaboration before
133
00:05:08,759 --> 00:05:13,120
where very vertically integrated
134
00:05:10,600 --> 00:05:15,680
companies are have the necessity to
135
00:05:13,120 --> 00:05:17,440
reach out to smaller or Innovative
136
00:05:15,680 --> 00:05:19,759
companies that are thinking about
137
00:05:17,440 --> 00:05:21,520
Solutions in a different way so what
138
00:05:19,759 --> 00:05:23,600
that means for our industry and how
139
00:05:21,520 --> 00:05:26,319
we're looking at this going ahead and in
140
00:05:23,600 --> 00:05:27,919
2023 and now in 2024 and Beyond from a
141
00:05:26,319 --> 00:05:30,000
marketing perspective we're seeing some
142
00:05:27,919 --> 00:05:32,840
Trends there and I think uh were talking
143
00:05:30,000 --> 00:05:35,360
before about where this this actually
144
00:05:32,840 --> 00:05:37,000
plays in with how companies are thinking
145
00:05:35,360 --> 00:05:39,000
about this in terms of what their
146
00:05:37,000 --> 00:05:40,479
marketing strategies are and I'll I'll
147
00:05:39,000 --> 00:05:43,280
I'll let you talk about some of those
148
00:05:40,479 --> 00:05:44,960
ideas there yeah absolutely so in terms
149
00:05:43,280 --> 00:05:47,039
of what I've seen from a marketing
150
00:05:44,960 --> 00:05:49,720
perspective in 2023 that I think will
151
00:05:47,039 --> 00:05:50,880
transition over to 2024 and we'll I
152
00:05:49,720 --> 00:05:53,520
think talk about some of the unique
153
00:05:50,880 --> 00:05:55,639
trends of 2024 a little bit later but
154
00:05:53,520 --> 00:05:57,479
sustainability was a huge messaging
155
00:05:55,639 --> 00:05:59,840
Point not just in the clean teex space
156
00:05:57,479 --> 00:06:02,440
but also across you know all vertical
157
00:05:59,840 --> 00:06:05,639
you saw it with everything from consumer
158
00:06:02,440 --> 00:06:07,599
goods all the way down to technology and
159
00:06:05,639 --> 00:06:09,000
you know everything in between so
160
00:06:07,599 --> 00:06:10,599
obviously that lent itself pretty well
161
00:06:09,000 --> 00:06:13,479
to clean Tex who are working in the
162
00:06:10,599 --> 00:06:15,639
sustainability area and I think really
163
00:06:13,479 --> 00:06:17,840
from a messaging perspective made what
164
00:06:15,639 --> 00:06:19,280
they're doing a lot clearer because
165
00:06:17,840 --> 00:06:21,560
people are already bought into the
166
00:06:19,280 --> 00:06:23,440
concept of sustainability the second big
167
00:06:21,560 --> 00:06:25,120
theme that I've seen that is going to be
168
00:06:23,440 --> 00:06:28,720
no surprise to anybody is obviously the
169
00:06:25,120 --> 00:06:31,080
emergence of AI as not just a reporting
170
00:06:28,720 --> 00:06:33,280
optimization backend tool but as a real
171
00:06:31,080 --> 00:06:34,880
content creation tool I think for me
172
00:06:33,280 --> 00:06:37,759
what I saw change this year wasn't
173
00:06:34,880 --> 00:06:39,280
necessarily that AI you know was
174
00:06:37,759 --> 00:06:40,560
invented or anything like that because
175
00:06:39,280 --> 00:06:42,000
obviously it wasn't we've been talking
176
00:06:40,560 --> 00:06:44,599
about it for years but with the
177
00:06:42,000 --> 00:06:47,720
emergence of chat GPT as a tool I felt
178
00:06:44,599 --> 00:06:50,639
like the um broader Community not just
179
00:06:47,720 --> 00:06:52,319
marketers and Technology uh side we're
180
00:06:50,639 --> 00:06:54,000
becoming more comfortable with it and
181
00:06:52,319 --> 00:06:56,360
more understanding of what it can do as
182
00:06:54,000 --> 00:06:58,160
a tool so from a Content creation and
183
00:06:56,360 --> 00:07:00,680
copywriting perspective I think that's
184
00:06:58,160 --> 00:07:04,080
really a big shift that I saw which will
185
00:07:00,680 --> 00:07:05,960
continue into 2024 we've seen a Dynamo
186
00:07:04,080 --> 00:07:07,960
um and I think is a carryover from the
187
00:07:05,960 --> 00:07:10,360
post-pandemic era when people were
188
00:07:07,960 --> 00:07:12,879
really really um starved for human
189
00:07:10,360 --> 00:07:15,280
connection and inperson human connection
190
00:07:12,879 --> 00:07:17,319
is that people want to be together um so
191
00:07:15,280 --> 00:07:19,720
we're seeing a huge interest in
192
00:07:17,319 --> 00:07:21,599
in-person events in-person networking
193
00:07:19,720 --> 00:07:23,639
getting face to face I think you know
194
00:07:21,599 --> 00:07:25,720
people are a little zoomed out so we're
195
00:07:23,639 --> 00:07:27,960
seeing you know a decline in those
196
00:07:25,720 --> 00:07:31,000
virtual events that were so big in 2020
197
00:07:27,960 --> 00:07:32,960
2021 even going into 2022 and we're
198
00:07:31,000 --> 00:07:34,840
really having a huge focus in those
199
00:07:32,960 --> 00:07:36,440
in-person events and networking and you
200
00:07:34,840 --> 00:07:38,520
know we have a number of events coming
201
00:07:36,440 --> 00:07:41,039
up over the next year which we're super
202
00:07:38,520 --> 00:07:42,879
excited about which will provide um our
203
00:07:41,039 --> 00:07:44,440
members and our community with the
204
00:07:42,879 --> 00:07:46,039
opportunity to do that really excellent
205
00:07:44,440 --> 00:07:47,840
points and that that in-person
206
00:07:46,039 --> 00:07:49,599
networking like making those connections
207
00:07:47,840 --> 00:07:51,720
is so important but I want to say
208
00:07:49,599 --> 00:07:53,360
something about how Dynamo actually grew
209
00:07:51,720 --> 00:07:55,000
during the pandemic which was very
210
00:07:53,360 --> 00:07:56,919
unique and I'm sure a lot of companies
211
00:07:55,000 --> 00:07:58,879
pivoted to in order to survive what was
212
00:07:56,919 --> 00:08:02,400
going on with this pandemic and this
213
00:07:58,879 --> 00:08:05,360
very big Global uh disruption what was
214
00:08:02,400 --> 00:08:06,599
so interesting to us is that we I mean
215
00:08:05,360 --> 00:08:09,400
just to go back a little bit to our
216
00:08:06,599 --> 00:08:11,120
Founders story me Harris my co-founder
217
00:08:09,400 --> 00:08:13,479
and CEO and I looked at each other
218
00:08:11,120 --> 00:08:15,479
sometime at um I guess it was March of
219
00:08:13,479 --> 00:08:18,080
2020 after we had just launched our
220
00:08:15,479 --> 00:08:20,400
first Hub in New York City six months
221
00:08:18,080 --> 00:08:22,680
prior and we were like did we really
222
00:08:20,400 --> 00:08:25,400
just launch a new company that's doing
223
00:08:22,680 --> 00:08:27,319
like Global networking and co-working
224
00:08:25,400 --> 00:08:29,280
and events like this is this is nuts
225
00:08:27,319 --> 00:08:30,879
like what are we going to do here so we
226
00:08:29,280 --> 00:08:33,519
quickly pivoted and started doing
227
00:08:30,879 --> 00:08:34,919
virtual events because we found that yes
228
00:08:33,519 --> 00:08:37,240
as Caroline was saying people were
229
00:08:34,919 --> 00:08:38,360
starved to figure out how to connect and
230
00:08:37,240 --> 00:08:40,360
since everybody's kind of home and
231
00:08:38,360 --> 00:08:41,880
sitting on laptops and trying to figure
232
00:08:40,360 --> 00:08:43,560
out how do we get visible how do we
233
00:08:41,880 --> 00:08:46,560
engage with people how do we find our
234
00:08:43,560 --> 00:08:49,760
next investor this is where Dynamo
235
00:08:46,560 --> 00:08:51,640
actually grew in like participation or
236
00:08:49,760 --> 00:08:55,440
our our footprint so to speak across the
237
00:08:51,640 --> 00:08:58,839
world so as we were emerging out of this
238
00:08:55,440 --> 00:09:02,040
stuck atome kind of uh scenario people
239
00:08:58,839 --> 00:09:06,240
were clamoring to reconnect and that's
240
00:09:02,040 --> 00:09:09,920
how we went from one Hub to almost 15 in
241
00:09:06,240 --> 00:09:12,240
the time that it's been like 21 to 23 so
242
00:09:09,920 --> 00:09:14,839
we've kind of grown quickly but that it
243
00:09:12,240 --> 00:09:16,600
is that interactions those live
244
00:09:14,839 --> 00:09:18,760
interactions and now that we have
245
00:09:16,600 --> 00:09:21,000
Caroline leading our efforts in digital
246
00:09:18,760 --> 00:09:23,959
operations and marketing we're seeing
247
00:09:21,000 --> 00:09:25,920
like this intersection is is really
248
00:09:23,959 --> 00:09:27,560
critical so as Caroline was talking
249
00:09:25,920 --> 00:09:29,480
about the kind of the themes from the
250
00:09:27,560 --> 00:09:32,120
market itself like sustainability
251
00:09:29,480 --> 00:09:34,680
combined with themes in technology like
252
00:09:32,120 --> 00:09:36,800
AI this is this is really where we're
253
00:09:34,680 --> 00:09:38,120
seeing a lot of companies start to
254
00:09:36,800 --> 00:09:40,399
explore and
255
00:09:38,120 --> 00:09:42,720
succeed and can you carollyn can you
256
00:09:40,399 --> 00:09:44,360
tell me about the most effective Market
257
00:09:42,720 --> 00:09:46,000
marketing approaches in clean tech
258
00:09:44,360 --> 00:09:47,399
companies in the current market market
259
00:09:46,000 --> 00:09:49,800
that you're seeing and I also want to
260
00:09:47,399 --> 00:09:51,720
know how do you feel about about
261
00:09:49,800 --> 00:09:54,079
greenwashing in the marketing space
262
00:09:51,720 --> 00:09:57,880
especially with the you usage of Chad
263
00:09:54,079 --> 00:10:00,399
GPT and AI other yeah not just Chad GPT
264
00:09:57,880 --> 00:10:02,720
other AI platforms for creating yeah
265
00:10:00,399 --> 00:10:04,959
absolutely so in terms of marketing
266
00:10:02,720 --> 00:10:06,920
strategies I think when we talk to our
267
00:10:04,959 --> 00:10:08,399
Founders um and when I've worked with
268
00:10:06,920 --> 00:10:09,920
companies in the past there are a couple
269
00:10:08,399 --> 00:10:12,680
things that I say you need to do from
270
00:10:09,920 --> 00:10:14,680
the outset in order to be successful the
271
00:10:12,680 --> 00:10:16,440
first is to really Define what you're
272
00:10:14,680 --> 00:10:18,320
actually looking for out of a marketing
273
00:10:16,440 --> 00:10:20,240
organization do you really want lead gen
274
00:10:18,320 --> 00:10:21,880
from your marketing organization or do
275
00:10:20,240 --> 00:10:23,120
you want awareness do you want people to
276
00:10:21,880 --> 00:10:25,760
know what you do or do you want people
277
00:10:23,120 --> 00:10:27,880
to ask to buy it and those there's no
278
00:10:25,760 --> 00:10:29,279
right or wrong answer the answer to what
279
00:10:27,880 --> 00:10:31,360
you want out of your marketing organiz
280
00:10:29,279 --> 00:10:32,800
ation can possibly be just we want to
281
00:10:31,360 --> 00:10:35,800
try a bunch of stuff out and see what
282
00:10:32,800 --> 00:10:37,800
works that's completely valid but I do a
283
00:10:35,800 --> 00:10:39,680
lot of times I'll see startup
284
00:10:37,800 --> 00:10:41,200
specifically start marketing
285
00:10:39,680 --> 00:10:43,200
organizations and get frustrated very
286
00:10:41,200 --> 00:10:45,279
quickly because they haven't clearly
287
00:10:43,200 --> 00:10:46,959
defined what success looks like so
288
00:10:45,279 --> 00:10:49,079
that's the first thing I tell any
289
00:10:46,959 --> 00:10:50,519
founder any corporate anybody who's
290
00:10:49,079 --> 00:10:52,880
looking to really create a marketing
291
00:10:50,519 --> 00:10:55,240
organization to do the second thing is
292
00:10:52,880 --> 00:10:57,639
to hone your messaging and make sure
293
00:10:55,240 --> 00:10:59,279
that what you're saying is really clear
294
00:10:57,639 --> 00:11:01,240
I you know make the joke to my team Team
295
00:10:59,279 --> 00:11:02,639
all the time that if you can't explain
296
00:11:01,240 --> 00:11:04,639
it to me like I'm a 5-year-old you
297
00:11:02,639 --> 00:11:06,320
probably don't understand it and I'm
298
00:11:04,639 --> 00:11:08,160
going to go ahead and tell you if it
299
00:11:06,320 --> 00:11:10,160
takes me more than five seconds to
300
00:11:08,160 --> 00:11:12,480
figure out what you do on your website
301
00:11:10,160 --> 00:11:14,720
I'm leaving um if I can't tell from your
302
00:11:12,480 --> 00:11:16,440
homepage exactly what you do exactly why
303
00:11:14,720 --> 00:11:18,360
I should care and exactly why I should
304
00:11:16,440 --> 00:11:20,200
buy it I'm good keep moving and I'm
305
00:11:18,360 --> 00:11:22,320
going to keep researching people do not
306
00:11:20,200 --> 00:11:24,279
have long attention spans we have a
307
00:11:22,320 --> 00:11:26,880
couple members who do this really well
308
00:11:24,279 --> 00:11:28,440
one of them is buildy within two seconds
309
00:11:26,880 --> 00:11:30,240
of being on their website you can tell
310
00:11:28,440 --> 00:11:32,160
that they do data and software for the
311
00:11:30,240 --> 00:11:34,480
built environment in a cloud-based
312
00:11:32,160 --> 00:11:36,120
mobile format and that's great the rest
313
00:11:34,480 --> 00:11:38,200
of those really technical questions can
314
00:11:36,120 --> 00:11:39,800
be answered during sales calls right you
315
00:11:38,200 --> 00:11:42,120
can have those long you know
316
00:11:39,800 --> 00:11:43,880
conversations in that way so those are
317
00:11:42,120 --> 00:11:45,920
you know the first two things I always
318
00:11:43,880 --> 00:11:48,160
say that group should start with from a
319
00:11:45,920 --> 00:11:51,040
tactical perspective reactive thought
320
00:11:48,160 --> 00:11:53,320
leadership is really effective so one of
321
00:11:51,040 --> 00:11:55,720
our members Aeron this summer is based
322
00:11:53,320 --> 00:11:57,279
down here or they're based down in Texas
323
00:11:55,720 --> 00:11:59,560
in this summer I don't know if you saw
324
00:11:57,279 --> 00:12:01,360
it on the news but um in Austin where
325
00:11:59,560 --> 00:12:05,000
Kristen and I both are today in our
326
00:12:01,360 --> 00:12:06,560
beautiful Hub with common desk we had 78
327
00:12:05,000 --> 00:12:10,320
consecutive days where the temperature
328
00:12:06,560 --> 00:12:13,440
never dropped below 100 degrees so 247
329
00:12:10,320 --> 00:12:14,839
it was over 100 degrees well Aeron uh
330
00:12:13,440 --> 00:12:16,440
uses machine learning to provide
331
00:12:14,839 --> 00:12:18,639
insights into the grid so they were
332
00:12:16,440 --> 00:12:20,760
doing constant thought leadership pieces
333
00:12:18,639 --> 00:12:23,040
on the status of OT which is the market
334
00:12:20,760 --> 00:12:24,959
down here in Texas and that was really
335
00:12:23,040 --> 00:12:27,320
effective and well timed it doesn't need
336
00:12:24,959 --> 00:12:29,160
to be hugely complex white papers that
337
00:12:27,320 --> 00:12:31,040
you spend months writing if you an
338
00:12:29,160 --> 00:12:32,839
opinion on something go ahead and put it
339
00:12:31,040 --> 00:12:34,800
out into the market and really you know
340
00:12:32,839 --> 00:12:36,480
start working and do that and that's
341
00:12:34,800 --> 00:12:38,000
really where you can also determine how
342
00:12:36,480 --> 00:12:41,399
you want to put out in the market video
343
00:12:38,000 --> 00:12:43,079
is a massive you know strategy it's a
344
00:12:41,399 --> 00:12:46,040
good way to disseminate information and
345
00:12:43,079 --> 00:12:48,800
short form content so those would be my
346
00:12:46,040 --> 00:12:51,360
you know immediate suggestions in terms
347
00:12:48,800 --> 00:12:52,959
of greenwashing I am happy to say that I
348
00:12:51,360 --> 00:12:54,600
feel like some of the greenwashing
349
00:12:52,959 --> 00:12:56,519
messaging that we saw previously is
350
00:12:54,600 --> 00:12:58,880
going by the wayside I think for the
351
00:12:56,519 --> 00:13:01,600
last few years we've seen I will say
352
00:12:58,880 --> 00:13:03,760
marketing Le sustainability promotion
353
00:13:01,600 --> 00:13:06,040
which and by that I mean marketing was
354
00:13:03,760 --> 00:13:07,720
asked to spin a little bit more
355
00:13:06,040 --> 00:13:09,399
especially for larger corporations that
356
00:13:07,720 --> 00:13:12,320
are in the manufacturing and supply
357
00:13:09,399 --> 00:13:14,120
chain area whereas now with these larger
358
00:13:12,320 --> 00:13:16,079
corporates I'm not even corporates in
359
00:13:14,120 --> 00:13:19,040
the energy space but all over the globe
360
00:13:16,079 --> 00:13:21,000
you're seeing actual product efforts to
361
00:13:19,040 --> 00:13:22,880
meet those sustainability goals I mean
362
00:13:21,000 --> 00:13:24,760
I'm sure we all saw the ad campaign with
363
00:13:22,880 --> 00:13:26,199
apple and Octavia Spencer about how
364
00:13:24,760 --> 00:13:27,920
they're going to be carbon neutral in
365
00:13:26,199 --> 00:13:29,680
the next couple of years so I think it
366
00:13:27,920 --> 00:13:31,760
makes the marketers job a little bit
367
00:13:29,680 --> 00:13:33,120
easier when the products are actually
368
00:13:31,760 --> 00:13:34,800
aligned with the messaging that you want
369
00:13:33,120 --> 00:13:37,040
to put out into the market Christin how
370
00:13:34,800 --> 00:13:39,680
do you feel about this I think that um
371
00:13:37,040 --> 00:13:41,560
Caroline's right in that greenwashing is
372
00:13:39,680 --> 00:13:43,440
kind of going away but kind of going
373
00:13:41,560 --> 00:13:45,279
away because I think consumers are
374
00:13:43,440 --> 00:13:47,839
getting smarter they're more inform so
375
00:13:45,279 --> 00:13:49,360
they can kind of pick out what's valid
376
00:13:47,839 --> 00:13:51,399
and what just seems like smok and
377
00:13:49,360 --> 00:13:52,440
mirrors and because of you know what
378
00:13:51,399 --> 00:13:53,800
we're were talking about before with
379
00:13:52,440 --> 00:13:56,399
some of these policy drivers and
380
00:13:53,800 --> 00:13:57,959
governance requirements companies are
381
00:13:56,399 --> 00:13:59,600
really putting out products and
382
00:13:57,959 --> 00:14:02,040
solutions that are are trying to meet
383
00:13:59,600 --> 00:14:03,920
those needs not just say that they're
384
00:14:02,040 --> 00:14:07,360
doing something that is you know all
385
00:14:03,920 --> 00:14:09,120
kinds of Rosie so uh I agree and I think
386
00:14:07,360 --> 00:14:13,920
that because we're having a much more
387
00:14:09,120 --> 00:14:16,759
informed Market that um we are we're
388
00:14:13,920 --> 00:14:20,680
it's it's proving that better Solutions
389
00:14:16,759 --> 00:14:23,800
are coming to to light as well as better
390
00:14:20,680 --> 00:14:25,440
um messaging because it's like Caroline
391
00:14:23,800 --> 00:14:27,040
I think what you're really saying is
392
00:14:25,440 --> 00:14:29,040
it's hard for someone to Market
393
00:14:27,040 --> 00:14:31,320
something when it's not really really
394
00:14:29,040 --> 00:14:32,920
doing the job that it's meant to do so
395
00:14:31,320 --> 00:14:35,240
now the companies are getting you know
396
00:14:32,920 --> 00:14:36,720
more Innovative they're enabling um
397
00:14:35,240 --> 00:14:38,120
better solutions to be put out in
398
00:14:36,720 --> 00:14:39,920
products we put out into the market it
399
00:14:38,120 --> 00:14:42,600
makes it you know solving that problem
400
00:14:39,920 --> 00:14:44,560
of Are We being green in many respects
401
00:14:42,600 --> 00:14:47,560
uh easier how do you distinguish
402
00:14:44,560 --> 00:14:50,240
yourself amongst uh a sea of people who
403
00:14:47,560 --> 00:14:51,839
are trying to say kind of the same thing
404
00:14:50,240 --> 00:14:54,560
yeah and I think Kristen and I are
405
00:14:51,839 --> 00:14:55,959
really lucky that we don't have a lot of
406
00:14:54,560 --> 00:14:57,600
experience with greenwashing in our
407
00:14:55,959 --> 00:14:59,519
membership because our members really
408
00:14:57,600 --> 00:15:01,880
are doing the work and they really are
409
00:14:59,519 --> 00:15:03,720
doing things that are you know green and
410
00:15:01,880 --> 00:15:04,800
sustainable so we don't we don't have to
411
00:15:03,720 --> 00:15:06,480
worry about that with the Dynamo
412
00:15:04,800 --> 00:15:08,279
membership people are really you know
413
00:15:06,480 --> 00:15:11,160
working towards that and do you have
414
00:15:08,279 --> 00:15:13,279
maybe some like prerequisites when you
415
00:15:11,160 --> 00:15:15,759
you know are meeting with new people
416
00:15:13,279 --> 00:15:18,399
when you have new people coming to your
417
00:15:15,759 --> 00:15:20,320
um Community do you maybe check those
418
00:15:18,399 --> 00:15:22,000
things if someone is actually doing
419
00:15:20,320 --> 00:15:24,759
green washing no don't not doing the
420
00:15:22,000 --> 00:15:27,399
work because those companies do exist
421
00:15:24,759 --> 00:15:29,079
unfortunately within the CLE Tech space
422
00:15:27,399 --> 00:15:30,920
yeah that's a great question question
423
00:15:29,079 --> 00:15:33,040
because a lot of people will ask us like
424
00:15:30,920 --> 00:15:35,240
how do you uh compose your membership
425
00:15:33,040 --> 00:15:38,319
like and so it's almost I'd s I'd say
426
00:15:35,240 --> 00:15:41,000
it's mostly self- selction people will
427
00:15:38,319 --> 00:15:42,639
who are really serious about making
428
00:15:41,000 --> 00:15:44,319
things happen in the energy transition
429
00:15:42,639 --> 00:15:47,079
are attracted to Dynamo because they
430
00:15:44,319 --> 00:15:49,959
want to work with people who are also
431
00:15:47,079 --> 00:15:53,480
equally as energized sorry it's kind of
432
00:15:49,959 --> 00:15:54,959
funny enthused about being part of the
433
00:15:53,480 --> 00:15:58,000
energy transition and moving the needle
434
00:15:54,959 --> 00:16:00,319
on that so it's it's definitely a
435
00:15:58,000 --> 00:16:02,480
cultivate network of people who are
436
00:16:00,319 --> 00:16:04,160
Innovative who are actually doing like
437
00:16:02,480 --> 00:16:06,720
as Caroline says doing the work to make
438
00:16:04,160 --> 00:16:08,480
things happen and but this is something
439
00:16:06,720 --> 00:16:10,440
that we look at because we want our
440
00:16:08,480 --> 00:16:12,560
membership to be comprised of very
441
00:16:10,440 --> 00:16:13,920
strong leaders and that's what attracts
442
00:16:12,560 --> 00:16:15,880
people so when we're having like
443
00:16:13,920 --> 00:16:16,959
networking events for our Summits that
444
00:16:15,880 --> 00:16:18,680
we happening and we'll we'll talk a
445
00:16:16,959 --> 00:16:20,000
little bit more about that later it is
446
00:16:18,680 --> 00:16:21,480
gosh I'm going to go back to that stupid
447
00:16:20,000 --> 00:16:23,160
analogy or that stupid saying again is
448
00:16:21,480 --> 00:16:25,360
like it's being in the room where it
449
00:16:23,160 --> 00:16:26,959
happens and that is a lot about the
450
00:16:25,360 --> 00:16:28,880
people who are bringing the ideas the
451
00:16:26,959 --> 00:16:32,360
products and the conversations with that
452
00:16:28,880 --> 00:16:34,600
Gusto so yes it's a very key criteria
453
00:16:32,360 --> 00:16:36,000
for us to make sure that people who are
454
00:16:34,600 --> 00:16:39,880
part of Dynamo or companies that are
455
00:16:36,000 --> 00:16:42,160
part of Dynamo are engaged in actually
456
00:16:39,880 --> 00:16:45,880
making a difference and can you share
457
00:16:42,160 --> 00:16:48,360
some of the most impactful initiatives
458
00:16:45,880 --> 00:16:51,440
that you feel like have supported clean
459
00:16:48,360 --> 00:16:53,600
tech industry or at least people within
460
00:16:51,440 --> 00:16:55,839
your community yeah I can talk from from
461
00:16:53,600 --> 00:16:58,000
what we do in terms of like programming
462
00:16:55,839 --> 00:17:01,000
so to speak that I think is geared
463
00:16:58,000 --> 00:17:03,000
toward our our startups uh we do a few
464
00:17:01,000 --> 00:17:04,839
things and it has a large largely to do
465
00:17:03,000 --> 00:17:06,959
with Partnerships that we've developed
466
00:17:04,839 --> 00:17:09,400
so we have a fantastic partnership with
467
00:17:06,959 --> 00:17:11,760
Bloomberg nef they have a program called
468
00:17:09,400 --> 00:17:15,600
their Pioneers program where every year
469
00:17:11,760 --> 00:17:18,400
they um review and select the like
470
00:17:15,600 --> 00:17:21,600
Global movers and shakers of startups
471
00:17:18,400 --> 00:17:24,160
that they then feature as part of their
472
00:17:21,600 --> 00:17:27,760
Summits across the world so we work with
473
00:17:24,160 --> 00:17:31,000
them in um helping them to expand their
474
00:17:27,760 --> 00:17:32,919
reach in terms of who are these
475
00:17:31,000 --> 00:17:34,320
potential movers and shakers that they
476
00:17:32,919 --> 00:17:36,600
might become part of this Pioneers
477
00:17:34,320 --> 00:17:37,840
program another is um thought leadership
478
00:17:36,600 --> 00:17:40,559
that we've done with some of our bigger
479
00:17:37,840 --> 00:17:42,160
members like UBS and Alber and Marcel
480
00:17:40,559 --> 00:17:45,799
we've done some white papers with both
481
00:17:42,160 --> 00:17:48,720
of them we launched um our annual report
482
00:17:45,799 --> 00:17:51,000
with UBS this year at climate week on
483
00:17:48,720 --> 00:17:52,400
it's kind of like who those ones to
484
00:17:51,000 --> 00:17:54,440
watch like who are the clean teexs to
485
00:17:52,400 --> 00:17:56,520
watch in a certain space and this year
486
00:17:54,440 --> 00:17:58,480
we we were really excited about the
487
00:17:56,520 --> 00:18:00,559
group that we had and then we you get to
488
00:17:58,480 --> 00:18:03,919
talk with them and uh we had a huge
489
00:18:00,559 --> 00:18:05,400
event um a summit for climate week and
490
00:18:03,919 --> 00:18:07,400
got to feature some of the folks that
491
00:18:05,400 --> 00:18:10,480
were part of that uh white paper and
492
00:18:07,400 --> 00:18:14,799
that um that uh that discussion and then
493
00:18:10,480 --> 00:18:17,840
we also launched um for our Houston Hub
494
00:18:14,799 --> 00:18:20,919
like coming out party we had Alvarez and
495
00:18:17,840 --> 00:18:22,760
Marcel's uh launch of our joint paper on
496
00:18:20,919 --> 00:18:25,000
investment perspectives and how things
497
00:18:22,760 --> 00:18:27,840
have changed looking at what investors
498
00:18:25,000 --> 00:18:31,159
we looking at from like clean tech 1.0
499
00:18:27,840 --> 00:18:33,360
to now climate Tech 2.0 and what is some
500
00:18:31,159 --> 00:18:34,840
of those differences in why people are
501
00:18:33,360 --> 00:18:38,320
making the investment decisions that
502
00:18:34,840 --> 00:18:40,760
they are now as opposed to you know 2008
503
00:18:38,320 --> 00:18:42,159
when it was like oh it's Tech but clean
504
00:18:40,760 --> 00:18:44,799
so it's the same kind of investment
505
00:18:42,159 --> 00:18:47,600
model and everything went Cy now what is
506
00:18:44,799 --> 00:18:49,120
what's made that difference it's how
507
00:18:47,600 --> 00:18:50,720
investors have gotten more Savvy but
508
00:18:49,120 --> 00:18:53,200
also companies have gotten more Savvy as
509
00:18:50,720 --> 00:18:55,360
well in terms of how their product works
510
00:18:53,200 --> 00:18:56,960
with someone's operations so those are
511
00:18:55,360 --> 00:18:59,000
just some examples we've got another uh
512
00:18:56,960 --> 00:19:02,120
thought leadership paper coming out out
513
00:18:59,000 --> 00:19:03,880
uh in the next uh few weeks so we're
514
00:19:02,120 --> 00:19:05,360
excited about that so probably by the
515
00:19:03,880 --> 00:19:07,080
time this goes live we'll have another
516
00:19:05,360 --> 00:19:09,200
paper with alvaris Marcel looking
517
00:19:07,080 --> 00:19:10,679
resilience in the grid so these are some
518
00:19:09,200 --> 00:19:12,480
of these impactful initiatives that
519
00:19:10,679 --> 00:19:15,039
we're doing we're getting visibility
520
00:19:12,480 --> 00:19:16,480
we're for startups that we work with for
521
00:19:15,039 --> 00:19:18,600
these big companies that are doing
522
00:19:16,480 --> 00:19:20,919
initiatives that want to partner with
523
00:19:18,600 --> 00:19:22,640
others and who are the the the the
524
00:19:20,919 --> 00:19:24,200
innovators in the field so those are
525
00:19:22,640 --> 00:19:27,600
just some ways that we do that we have
526
00:19:24,200 --> 00:19:30,679
mentioned your um network of clean tech
527
00:19:27,600 --> 00:19:32,679
companies several times by now so how do
528
00:19:30,679 --> 00:19:34,640
you feel that Network actually supports
529
00:19:32,679 --> 00:19:36,520
driving Innovation and growth within the
530
00:19:34,640 --> 00:19:38,280
clean tech space yeah I think there's a
531
00:19:36,520 --> 00:19:40,679
few ways that we can think about this
532
00:19:38,280 --> 00:19:43,600
it's um really the collaboration across
533
00:19:40,679 --> 00:19:45,240
the network is key and uh when we first
534
00:19:43,600 --> 00:19:46,919
started out with Dynamo this is gonna be
535
00:19:45,240 --> 00:19:49,799
a tip of the hat to You Caroline getting
536
00:19:46,919 --> 00:19:52,320
us into the digital age here um it was
537
00:19:49,799 --> 00:19:55,880
really it was when we first started out
538
00:19:52,320 --> 00:19:58,640
it was a combining of networks and I
539
00:19:55,880 --> 00:20:01,559
came from government and utilities and
540
00:19:58,640 --> 00:20:03,600
had this very odd streak of innovation
541
00:20:01,559 --> 00:20:06,679
across working in those very big
542
00:20:03,600 --> 00:20:11,080
entities and that type of network where
543
00:20:06,679 --> 00:20:13,000
my co-founder and um me she had uh a
544
00:20:11,080 --> 00:20:15,159
Global Network that was very different
545
00:20:13,000 --> 00:20:17,480
in terms of like big investment uh big
546
00:20:15,159 --> 00:20:20,960
infrastructure investors or big
547
00:20:17,480 --> 00:20:23,400
companies that were um very critical in
548
00:20:20,960 --> 00:20:26,159
Leading Edge on what's going on with
549
00:20:23,400 --> 00:20:28,520
policy and solutions so she had very big
550
00:20:26,159 --> 00:20:31,240
picture we both worked within like what
551
00:20:28,520 --> 00:20:32,600
what's the Innovation across them so the
552
00:20:31,240 --> 00:20:34,039
the collaboration and the networks that
553
00:20:32,600 --> 00:20:35,559
we had were kind of like smashing these
554
00:20:34,039 --> 00:20:38,640
two networks together and then growing
555
00:20:35,559 --> 00:20:42,080
from there but I will say that that's
556
00:20:38,640 --> 00:20:44,159
that can only go so far and when we have
557
00:20:42,080 --> 00:20:46,400
then expanded our Network and
558
00:20:44,159 --> 00:20:48,440
collaboration I I'd call upon a couple
559
00:20:46,400 --> 00:20:50,360
of things one is of course those
560
00:20:48,440 --> 00:20:52,480
in-person connections there's nothing
561
00:20:50,360 --> 00:20:55,280
like actually having an an inperson
562
00:20:52,480 --> 00:20:57,840
one-on-one group exchange of information
563
00:20:55,280 --> 00:21:00,679
and ideas in order to build that trust
564
00:20:57,840 --> 00:21:04,120
but in this digital day and age we have
565
00:21:00,679 --> 00:21:06,280
done a few things to enable um our
566
00:21:04,120 --> 00:21:08,840
message or the message of our members to
567
00:21:06,280 --> 00:21:10,679
get out further so um we've done a few
568
00:21:08,840 --> 00:21:12,159
things like creating uh I think we're
569
00:21:10,679 --> 00:21:14,320
going to talk about a member portal that
570
00:21:12,159 --> 00:21:18,080
we created that enables that type of
571
00:21:14,320 --> 00:21:19,799
connectivity we've also created ways for
572
00:21:18,080 --> 00:21:22,400
instead of us being like that personal
573
00:21:19,799 --> 00:21:24,320
switchboard we have others that are
574
00:21:22,400 --> 00:21:26,039
starting to talk to one another within
575
00:21:24,320 --> 00:21:27,760
our own network because they have that
576
00:21:26,039 --> 00:21:30,840
access and that's part of the member
577
00:21:27,760 --> 00:21:32,919
portal it's part of the the digital side
578
00:21:30,840 --> 00:21:35,600
to our operations that is starting to
579
00:21:32,919 --> 00:21:38,640
expand as we grow globally so keeping
580
00:21:35,600 --> 00:21:41,760
that interpersonal relationship but with
581
00:21:38,640 --> 00:21:44,240
the catalytic effect of the um the
582
00:21:41,760 --> 00:21:45,919
digital connection first and then and
583
00:21:44,240 --> 00:21:47,520
then seeing how that grows and we've had
584
00:21:45,919 --> 00:21:50,480
some great success stories I mean we've
585
00:21:47,520 --> 00:21:52,559
had um I was talking at our our London
586
00:21:50,480 --> 00:21:55,240
launch last month where we launched our
587
00:21:52,559 --> 00:21:57,400
Hub there
588
00:21:55,240 --> 00:22:00,320
congratulations very EXC I was talking
589
00:21:57,400 --> 00:22:02,919
with one of the uh a CBC a corporate
590
00:22:00,320 --> 00:22:05,480
Venture fund and he was saying how he's
591
00:22:02,919 --> 00:22:06,600
like he he was just very excited to be
592
00:22:05,480 --> 00:22:08,760
part of this network because they're
593
00:22:06,600 --> 00:22:10,720
finding deals through us so it's not
594
00:22:08,760 --> 00:22:12,039
just the startups that are our members
595
00:22:10,720 --> 00:22:13,880
but it's the investors and who they're
596
00:22:12,039 --> 00:22:15,960
looking to connect with we also have
597
00:22:13,880 --> 00:22:18,080
some other success stories like we have
598
00:22:15,960 --> 00:22:19,760
um startups who have found their
599
00:22:18,080 --> 00:22:21,720
investors I mean we just had one that
600
00:22:19,760 --> 00:22:23,159
raised $20 million we had another that
601
00:22:21,720 --> 00:22:24,880
raised I think earlier this year another
602
00:22:23,159 --> 00:22:27,720
$30 million like we have and then
603
00:22:24,880 --> 00:22:29,760
there's also some of those seed round
604
00:22:27,720 --> 00:22:31,400
type of engagements that are happening
605
00:22:29,760 --> 00:22:34,240
too so it's not just the giant
606
00:22:31,400 --> 00:22:36,520
infrastructure investors and huge
607
00:22:34,240 --> 00:22:38,279
gazillion dollar checks we're looking at
608
00:22:36,520 --> 00:22:39,840
helping startups that are in that
609
00:22:38,279 --> 00:22:41,720
earlier stage range and going into
610
00:22:39,840 --> 00:22:44,000
growth uh we even had we have some
611
00:22:41,720 --> 00:22:46,279
interesting other interesting um
612
00:22:44,000 --> 00:22:47,919
collaboration and network stories around
613
00:22:46,279 --> 00:22:50,760
startups finding their next Attorney
614
00:22:47,919 --> 00:22:52,559
finding another hire that they have
615
00:22:50,760 --> 00:22:54,799
finding somebody who has going to serve
616
00:22:52,559 --> 00:22:57,320
on their Advisory Board like so that's
617
00:22:54,799 --> 00:23:00,480
really where we see this um Network
618
00:22:57,320 --> 00:23:02,720
having that that really exciting
619
00:23:00,480 --> 00:23:04,880
productive effect for for startups and
620
00:23:02,720 --> 00:23:07,679
other companies so Caroline can you tell
621
00:23:04,880 --> 00:23:10,400
me what how do you facilitate all those
622
00:23:07,679 --> 00:23:11,919
connections what kind of programs events
623
00:23:10,400 --> 00:23:14,600
everything that you're doing yeah
624
00:23:11,919 --> 00:23:15,880
absolutely so we definitely have a
625
00:23:14,600 --> 00:23:17,720
variety of ways that we engage our
626
00:23:15,880 --> 00:23:19,400
membership Chris we've talked a lot
627
00:23:17,720 --> 00:23:21,360
about our events those are really you
628
00:23:19,400 --> 00:23:23,320
know the one of the key ways that we
629
00:23:21,360 --> 00:23:24,799
look at collaboration and just getting
630
00:23:23,320 --> 00:23:26,720
people in the same room and discussing
631
00:23:24,799 --> 00:23:29,640
Solutions so that's a really important
632
00:23:26,720 --> 00:23:32,400
philosopy um other way that we do that
633
00:23:29,640 --> 00:23:33,880
um is through our hubs that we have all
634
00:23:32,400 --> 00:23:35,240
throughout the US and into Europe
635
00:23:33,880 --> 00:23:37,159
Kristen brought that up we're sitting in
636
00:23:35,240 --> 00:23:39,080
our Austin Hub right now but we're up
637
00:23:37,159 --> 00:23:42,240
and down the East Coast we've got three
638
00:23:39,080 --> 00:23:44,880
locations in Texas we um are opening our
639
00:23:42,240 --> 00:23:47,840
location in Chicago so we are expanding
640
00:23:44,880 --> 00:23:49,640
all over the globe so really you know
641
00:23:47,840 --> 00:23:52,480
getting the individual communities
642
00:23:49,640 --> 00:23:54,159
together to collaborate between
643
00:23:52,480 --> 00:23:56,080
themselves and you know get that
644
00:23:54,159 --> 00:23:57,520
Community feeling together with Dynamo
645
00:23:56,080 --> 00:23:59,720
and then in addition to that we do
646
00:23:57,520 --> 00:24:01,880
regular check-ins with our members to
647
00:23:59,720 --> 00:24:03,360
make sure that we understand what
648
00:24:01,880 --> 00:24:04,960
they're doing what their growth patterns
649
00:24:03,360 --> 00:24:06,000
are and we'll sit there and say you know
650
00:24:04,960 --> 00:24:07,400
what we should connect you with this
651
00:24:06,000 --> 00:24:09,120
group or you should speak with this
652
00:24:07,400 --> 00:24:10,480
person and as Kristen mentioned we
653
00:24:09,120 --> 00:24:12,600
actually brought that into the digital
654
00:24:10,480 --> 00:24:14,440
environment with our member portal um so
655
00:24:12,600 --> 00:24:15,880
it's a secure login portion of our site
656
00:24:14,440 --> 00:24:17,480
where members can interact with each
657
00:24:15,880 --> 00:24:20,600
other and they can post things that are
658
00:24:17,480 --> 00:24:21,960
going on with them um how you know if
659
00:24:20,600 --> 00:24:23,760
they're fundraising if they're looking
660
00:24:21,960 --> 00:24:26,200
for an investor they can connect and
661
00:24:23,760 --> 00:24:28,279
it's really you know a a nurtured
662
00:24:26,200 --> 00:24:31,440
digital environment and then we do
663
00:24:28,279 --> 00:24:33,559
regular promotion of our members on our
664
00:24:31,440 --> 00:24:35,559
social channels and also through um our
665
00:24:33,559 --> 00:24:37,240
exclusive Dynamo newsletter that goes
666
00:24:35,559 --> 00:24:39,200
caller member bulletin that only goes to
667
00:24:37,240 --> 00:24:42,080
Dynamo members so that's really how we
668
00:24:39,200 --> 00:24:43,799
Foster a lot of collaboration um is just
669
00:24:42,080 --> 00:24:45,279
by letting everybody know what's going
670
00:24:43,799 --> 00:24:47,840
on in the clean tech environment and
671
00:24:45,279 --> 00:24:50,799
also bringing people physically together
672
00:24:47,840 --> 00:24:52,600
so those are those are kind of our big
673
00:24:50,799 --> 00:24:55,399
items I don't know Chris if I missed
674
00:24:52,600 --> 00:24:56,880
anything but yeah I'm gonna I'm G to um
675
00:24:55,399 --> 00:24:58,279
say a few things about what you and your
676
00:24:56,880 --> 00:25:00,679
team from marketing have have done that
677
00:24:58,279 --> 00:25:04,360
I think has been fantastic we we we um
678
00:25:00,679 --> 00:25:06,919
when we started Dynamo we had very very
679
00:25:04,360 --> 00:25:09,159
little social media Presence at all and
680
00:25:06,919 --> 00:25:12,640
we're seeing that the way we are
681
00:25:09,159 --> 00:25:14,880
engaging with the market through our
682
00:25:12,640 --> 00:25:16,840
social media is really having great
683
00:25:14,880 --> 00:25:18,480
repercussions people are finding out
684
00:25:16,840 --> 00:25:21,240
about our events finding out about our
685
00:25:18,480 --> 00:25:24,120
membership through our social media and
686
00:25:21,240 --> 00:25:26,520
we have um a great team with Caroline's
687
00:25:24,120 --> 00:25:29,799
leadership that has started to establish
688
00:25:26,520 --> 00:25:31,919
how we approach our branding our
689
00:25:29,799 --> 00:25:34,520
marketing and then how we engage with
690
00:25:31,919 --> 00:25:37,520
our members and others that are critical
691
00:25:34,520 --> 00:25:39,720
in the marketplace so um I'm really
692
00:25:37,520 --> 00:25:41,799
happy about that it's here's it's funny
693
00:25:39,720 --> 00:25:44,080
when you know you're on LinkedIn with
694
00:25:41,799 --> 00:25:46,799
people from all walks of your your your
695
00:25:44,080 --> 00:25:49,600
life and people who might not even be in
696
00:25:46,799 --> 00:25:51,919
the industry for uh you know energy and
697
00:25:49,600 --> 00:25:54,600
sustainability that I'm connected with
698
00:25:51,919 --> 00:25:56,240
Will constantly tell me like hey I saw
699
00:25:54,600 --> 00:25:58,240
you guys are in auser you just launched
700
00:25:56,240 --> 00:26:00,399
in London and I'm like you're seeing
701
00:25:58,240 --> 00:26:03,320
this stuff that's
702
00:26:00,399 --> 00:26:06,720
fantastic I think that's the fun part of
703
00:26:03,320 --> 00:26:08,840
you know us as a startup but also as our
704
00:26:06,720 --> 00:26:10,880
members you start to see this really
705
00:26:08,840 --> 00:26:12,799
natural expansion and the network gets
706
00:26:10,880 --> 00:26:14,240
excited about what you do and as we all
707
00:26:12,799 --> 00:26:15,840
know word of mouth is one of the most
708
00:26:14,240 --> 00:26:18,480
effective marketing strategies across
709
00:26:15,840 --> 00:26:20,440
the board so you know having our digital
710
00:26:18,480 --> 00:26:22,520
presence lend itself to that word of
711
00:26:20,440 --> 00:26:24,480
mouth is one of the most gratifying
712
00:26:22,520 --> 00:26:25,919
things and every time Kristen says
713
00:26:24,480 --> 00:26:28,120
something like that my heart gets all
714
00:26:25,919 --> 00:26:30,600
happy and I run to my team and tell them
715
00:26:28,120 --> 00:26:32,600
they're doing amazing um I turn into the
716
00:26:30,600 --> 00:26:34,399
mom from Mean Girls you're doing amazing
717
00:26:32,600 --> 00:26:38,799
sweetie
718
00:26:34,399 --> 00:26:42,720
so it's a very exciting by
719
00:26:38,799 --> 00:26:45,840
way with the camera and everything
720
00:26:42,720 --> 00:26:47,480
camera yeah and can someone who's not
721
00:26:45,840 --> 00:26:49,960
within the clean Tech Community join
722
00:26:47,480 --> 00:26:52,080
your events because you have some really
723
00:26:49,960 --> 00:26:54,080
interesting topics that you go through
724
00:26:52,080 --> 00:26:57,080
yeah it's a good again a question of how
725
00:26:54,080 --> 00:27:00,559
do we do this so um our events are for
726
00:26:57,080 --> 00:27:04,440
our m members so what happens is a lot
727
00:27:00,559 --> 00:27:06,960
of times companies who are very squarely
728
00:27:04,440 --> 00:27:08,960
in this space are attracted to becoming
729
00:27:06,960 --> 00:27:11,480
members but I will say that there are
730
00:27:08,960 --> 00:27:14,480
others who are starting to get curious
731
00:27:11,480 --> 00:27:16,279
about what does clean energy climate
732
00:27:14,480 --> 00:27:19,440
Tech what does this mean to them and
733
00:27:16,279 --> 00:27:20,720
their own companies so we will um talk
734
00:27:19,440 --> 00:27:22,960
with others and say you know if this is
735
00:27:20,720 --> 00:27:24,279
something that you'd like to talk we can
736
00:27:22,960 --> 00:27:26,399
talk to you about what this means and
737
00:27:24,279 --> 00:27:30,159
how this works for you and and maybe
738
00:27:26,399 --> 00:27:32,000
even join us as a as a as a guest to a
739
00:27:30,159 --> 00:27:34,279
uh particular topic because you have
740
00:27:32,000 --> 00:27:36,559
that germine experience but it's really
741
00:27:34,279 --> 00:27:38,559
about making sure that we have the right
742
00:27:36,559 --> 00:27:40,279
people in the room so if you're curious
743
00:27:38,559 --> 00:27:41,720
if you're starting to delve into this if
744
00:27:40,279 --> 00:27:45,399
you're a company that's looking at how
745
00:27:41,720 --> 00:27:48,799
you expand your operations in this space
746
00:27:45,399 --> 00:27:51,200
and can cre and can contribute to this
747
00:27:48,799 --> 00:27:53,559
conversation in a dynamic way Dynamic
748
00:27:51,200 --> 00:27:56,840
there I go again energized Dynamic we
749
00:27:53,559 --> 00:27:59,000
love to see that other companies are are
750
00:27:56,840 --> 00:28:01,039
maybe maybe in a small way what we're
751
00:27:59,000 --> 00:28:03,399
doing is enabling companies and people
752
00:28:01,039 --> 00:28:05,519
to think about how this is impactful to
753
00:28:03,399 --> 00:28:07,720
them in their operations and if that
754
00:28:05,519 --> 00:28:09,200
engenders them to become um you know
755
00:28:07,720 --> 00:28:10,679
interested in Dynamo and learning more
756
00:28:09,200 --> 00:28:12,360
we would love to speak with them and
757
00:28:10,679 --> 00:28:15,279
where where do you see the future of
758
00:28:12,360 --> 00:28:17,840
Dynamo energy Hub and what challenges do
759
00:28:15,279 --> 00:28:20,440
you see on that way Caroline I'll start
760
00:28:17,840 --> 00:28:23,640
with some of our um the things that
761
00:28:20,440 --> 00:28:25,240
we've been doing in terms of our growth
762
00:28:23,640 --> 00:28:26,399
and then some ideas on challenges and
763
00:28:25,240 --> 00:28:27,200
happy to kick it over to you because I'm
764
00:28:26,399 --> 00:28:28,519
sure you see it from a different
765
00:28:27,200 --> 00:28:31,360
perspect perspective as well as I
766
00:28:28,519 --> 00:28:33,200
mentioned our growth is I mean we've had
767
00:28:31,360 --> 00:28:34,720
in the last year I think we've got 13 or
768
00:28:33,200 --> 00:28:37,279
14 hubs right now and we're rounding the
769
00:28:34,720 --> 00:28:39,679
corner on getting up to 15 so our growth
770
00:28:37,279 --> 00:28:42,880
we are going to continue to grow we want
771
00:28:39,679 --> 00:28:45,519
to get to 20 25 hubs over the next
772
00:28:42,880 --> 00:28:47,960
couple of years so as we're expanding in
773
00:28:45,519 --> 00:28:51,640
us and Europe we want our expansion for
774
00:28:47,960 --> 00:28:53,559
our our regions to continue in the US
775
00:28:51,640 --> 00:28:56,679
we've got the Northeast we're going
776
00:28:53,559 --> 00:28:58,720
Southeast more we've got Midwest we've
777
00:28:56,679 --> 00:29:01,799
got the West and then all the way over
778
00:28:58,720 --> 00:29:04,919
in San Francisco starting to plunk a few
779
00:29:01,799 --> 00:29:07,960
a few hubs and nodes into Europe but we
780
00:29:04,919 --> 00:29:11,919
also see more growth happening in um
781
00:29:07,960 --> 00:29:13,640
APAC so that's a lot of um areas and
782
00:29:11,919 --> 00:29:17,320
territories that we're thinking about
783
00:29:13,640 --> 00:29:19,320
but from a an operational perspective
784
00:29:17,320 --> 00:29:21,120
Caroline I'm going to talk from some of
785
00:29:19,320 --> 00:29:24,159
the events and things that we're doing
786
00:29:21,120 --> 00:29:27,640
from uh Services perspective the we have
787
00:29:24,159 --> 00:29:29,679
we've expanded our events uh we now have
788
00:29:27,640 --> 00:29:31,360
Summits that we do which are like the
789
00:29:29,679 --> 00:29:33,559
big climate week Summit that we do in
790
00:29:31,360 --> 00:29:35,360
New York City next year in 2024 we're
791
00:29:33,559 --> 00:29:37,039
going to start our first summer Summit
792
00:29:35,360 --> 00:29:39,440
in Martha's Vineyard it'll be our first
793
00:29:37,039 --> 00:29:42,039
like few Day event where we're having
794
00:29:39,440 --> 00:29:45,279
really great thought leadership
795
00:29:42,039 --> 00:29:48,039
happening like in in a beautiful space
796
00:29:45,279 --> 00:29:50,840
Martha's beautiful but really engaging
797
00:29:48,039 --> 00:29:52,799
so that we're we're um enabling some
798
00:29:50,840 --> 00:29:54,480
good productive conversations across
799
00:29:52,799 --> 00:29:57,600
people and Leadership there so that's
800
00:29:54,480 --> 00:29:59,840
one so that's Summits we also have
801
00:29:57,600 --> 00:30:01,440
different series that we do so you'll
802
00:29:59,840 --> 00:30:04,039
see that there's different series of
803
00:30:01,440 --> 00:30:06,640
events like summer in the city or we'll
804
00:30:04,039 --> 00:30:08,120
have holidays in the hubs or we've got
805
00:30:06,640 --> 00:30:10,799
um different kinds of series that we'll
806
00:30:08,120 --> 00:30:12,640
do that cross our different hubs we also
807
00:30:10,799 --> 00:30:14,519
have just started recently since we're
808
00:30:12,640 --> 00:30:16,320
starting to get these Regional hubs kind
809
00:30:14,519 --> 00:30:19,880
of up and running there's been a need
810
00:30:16,320 --> 00:30:21,440
for socials so we've got Summits series
811
00:30:19,880 --> 00:30:24,799
and socials we just had our first we
812
00:30:21,440 --> 00:30:26,600
launched our first social here in Austin
813
00:30:24,799 --> 00:30:28,159
and then we had another in Boulder we've
814
00:30:26,600 --> 00:30:30,440
got our next one com coming up in Dallas
815
00:30:28,159 --> 00:30:33,880
and a whole slew on the on the docket
816
00:30:30,440 --> 00:30:36,799
for 2024 so that's ways for people who
817
00:30:33,880 --> 00:30:38,880
are right in that City to connect with
818
00:30:36,799 --> 00:30:41,519
each other learn a little bit about in a
819
00:30:38,880 --> 00:30:43,720
very very casual way and we may or may
820
00:30:41,519 --> 00:30:45,279
not continue to do some of that thought
821
00:30:43,720 --> 00:30:47,640
leadership or it might just be kind of
822
00:30:45,279 --> 00:30:49,519
like an amped up Meetup in any way that
823
00:30:47,640 --> 00:30:52,240
we have we've got these like very
824
00:30:49,519 --> 00:30:54,440
highlevel Summits and series of of
825
00:30:52,240 --> 00:30:55,480
networking and then socials so I think
826
00:30:54,440 --> 00:30:56,919
that those are some of the ways that
827
00:30:55,480 --> 00:30:58,600
we're seeing ourselves grow in our
828
00:30:56,919 --> 00:31:00,679
program programming as well Caroline how
829
00:30:58,600 --> 00:31:03,679
are you seeing um what some of the
830
00:31:00,679 --> 00:31:05,159
things that we're doing as I grow our
831
00:31:03,679 --> 00:31:07,120
programming I'm going to put this to you
832
00:31:05,159 --> 00:31:09,240
a say it's becoming a bit of a challenge
833
00:31:07,120 --> 00:31:11,240
for the marketing team absolutely I mean
834
00:31:09,240 --> 00:31:13,200
I think first of all I I can't give
835
00:31:11,240 --> 00:31:14,559
enough accolades to our team that
836
00:31:13,200 --> 00:31:16,840
supports our marketing efforts and our
837
00:31:14,559 --> 00:31:18,960
digital efforts um we have a great team
838
00:31:16,840 --> 00:31:20,399
that sits with us at Dynamo and really
839
00:31:18,960 --> 00:31:22,120
on the whole the Dynamo team makes it
840
00:31:20,399 --> 00:31:23,799
easy because they're so bought into the
841
00:31:22,120 --> 00:31:25,360
marketing efforts and really promoting
842
00:31:23,799 --> 00:31:27,600
what we're doing and we're all genuinely
843
00:31:25,360 --> 00:31:30,360
so excited about what we're so it it
844
00:31:27,600 --> 00:31:32,919
makes my job a little bit easier from a
845
00:31:30,360 --> 00:31:34,840
marketing perspective we're constantly
846
00:31:32,919 --> 00:31:36,039
reviewing our messaging our strategy
847
00:31:34,840 --> 00:31:38,000
what are we doing with email what are we
848
00:31:36,039 --> 00:31:39,320
doing with social how can we diversify
849
00:31:38,000 --> 00:31:41,960
this how can we get the message out
850
00:31:39,320 --> 00:31:44,000
about this and really looking at it as a
851
00:31:41,960 --> 00:31:46,440
holistic strategic com strategy as
852
00:31:44,000 --> 00:31:47,760
opposed to an execution based strategy
853
00:31:46,440 --> 00:31:49,360
and I think that's something that lends
854
00:31:47,760 --> 00:31:52,159
itself into you know clean tech
855
00:31:49,360 --> 00:31:53,559
marketing as well when you're in those
856
00:31:52,159 --> 00:31:55,519
early stages of the company and you're
857
00:31:53,559 --> 00:31:56,960
developing what you're doing yes let's
858
00:31:55,519 --> 00:31:58,960
get it to a point where we're getting
859
00:31:56,960 --> 00:32:00,919
out regular content on a regular
860
00:31:58,960 --> 00:32:03,519
schedule we've got our operational side
861
00:32:00,919 --> 00:32:05,200
ready but now as Kristen has heard me
862
00:32:03,519 --> 00:32:06,760
say over and over again then your team
863
00:32:05,200 --> 00:32:08,760
kind of gets to do the fun stuff we get
864
00:32:06,760 --> 00:32:11,519
to do the creative stuff once you had
865
00:32:08,760 --> 00:32:13,919
that backend operations you know we do
866
00:32:11,519 --> 00:32:15,559
this and this and this and this in this
867
00:32:13,919 --> 00:32:16,880
order and then we get everything out you
868
00:32:15,559 --> 00:32:18,399
can start getting creative you can start
869
00:32:16,880 --> 00:32:20,519
launching new marketing initiatives you
870
00:32:18,399 --> 00:32:22,320
can start reviewing your prom strategy
871
00:32:20,519 --> 00:32:25,000
and seeing what's working and optimizing
872
00:32:22,320 --> 00:32:26,760
so I think you know growth at any stage
873
00:32:25,000 --> 00:32:28,159
lends itself to more creativity and
874
00:32:26,760 --> 00:32:29,840
that's really where we're at at Dynamo
875
00:32:28,159 --> 00:32:32,360
and where a lot of our members are as
876
00:32:29,840 --> 00:32:34,240
well we have a ton of members you know
877
00:32:32,360 --> 00:32:35,559
that we work very closely with their
878
00:32:34,240 --> 00:32:37,159
marketing teams and we've seen them
879
00:32:35,559 --> 00:32:39,919
really expand over the last few years
880
00:32:37,159 --> 00:32:41,240
and it's been so exciting to watch
881
00:32:39,919 --> 00:32:42,760
especially with you know I talked a
882
00:32:41,240 --> 00:32:44,760
little bit about the interest in
883
00:32:42,760 --> 00:32:46,840
sustainability that's been going on on a
884
00:32:44,760 --> 00:32:49,720
broader Spectrum especially with the
885
00:32:46,840 --> 00:32:52,399
broader interest of sustainability so um
886
00:32:49,720 --> 00:32:54,200
you know we we have a ton of members and
887
00:32:52,399 --> 00:32:56,200
thinking of some specifically in the EV
888
00:32:54,200 --> 00:32:58,799
space that are expanding like crazy
889
00:32:56,200 --> 00:33:00,360
right now and you know it makes my job
890
00:32:58,799 --> 00:33:01,679
exciting because we get to prol the cool
891
00:33:00,360 --> 00:33:03,399
stuff they're doing the cool marketing
892
00:33:01,679 --> 00:33:05,360
efforts they have and you know it gives
893
00:33:03,399 --> 00:33:07,639
us ideas how to diversify our content as
894
00:33:05,360 --> 00:33:09,399
well you know it's as we're growing as a
895
00:33:07,639 --> 00:33:13,480
company the challenge of what this means
896
00:33:09,399 --> 00:33:15,120
to our operations um is not unlike what
897
00:33:13,480 --> 00:33:17,120
happens for other companies that are in
898
00:33:15,120 --> 00:33:18,720
growth stage right like is as you're
899
00:33:17,120 --> 00:33:20,120
growing how what does this mean for your
900
00:33:18,720 --> 00:33:22,399
team and how do you meet the challenges
901
00:33:20,120 --> 00:33:25,200
of that growth I think what we have in
902
00:33:22,399 --> 00:33:27,440
our company is a really great and I'm
903
00:33:25,200 --> 00:33:29,840
going to use this word tentatively but a
904
00:33:27,440 --> 00:33:32,000
divide and it's a skill set division
905
00:33:29,840 --> 00:33:33,760
where we've got people who are really
906
00:33:32,000 --> 00:33:35,960
good with operations and process and
907
00:33:33,760 --> 00:33:39,159
then others that are really good in that
908
00:33:35,960 --> 00:33:41,200
like external how do we engage with the
909
00:33:39,159 --> 00:33:43,440
market and Community but there's a
910
00:33:41,200 --> 00:33:46,600
combination where a lot of our team we
911
00:33:43,440 --> 00:33:49,159
have like most companies we have roles
912
00:33:46,600 --> 00:33:51,200
that help with the external or help with
913
00:33:49,159 --> 00:33:52,679
the internal and operations but we get
914
00:33:51,200 --> 00:33:55,360
along really well and I think that's
915
00:33:52,679 --> 00:33:57,919
largely due to I'm an engineer I really
916
00:33:55,360 --> 00:34:00,120
am I'm an engineer by by training so I
917
00:33:57,919 --> 00:34:04,000
think in terms of operations and process
918
00:34:00,120 --> 00:34:06,200
and as we have grown we've seen that the
919
00:34:04,000 --> 00:34:07,679
role that had been done like where the
920
00:34:06,200 --> 00:34:11,000
person that was doing like was wearing
921
00:34:07,679 --> 00:34:13,159
four hats is now wearing two B hats
922
00:34:11,000 --> 00:34:14,720
those roles still exist but now it's
923
00:34:13,159 --> 00:34:15,919
with more people so I think what
924
00:34:14,720 --> 00:34:17,480
Caroline you were talking about with
925
00:34:15,919 --> 00:34:18,839
some of those challenges that we have
926
00:34:17,480 --> 00:34:20,079
not just from marketing but from digital
927
00:34:18,839 --> 00:34:22,520
Ops and how we're thinking about it in
928
00:34:20,079 --> 00:34:25,240
terms of our membership and processes is
929
00:34:22,520 --> 00:34:28,679
how we are looking at our internal
930
00:34:25,240 --> 00:34:32,560
operations and uh how we work in order
931
00:34:28,679 --> 00:34:35,760
to efficiently and optimize how we
932
00:34:32,560 --> 00:34:37,800
engage and service our members so and
933
00:34:35,760 --> 00:34:40,839
our clients and the partners that we
934
00:34:37,800 --> 00:34:44,200
have so I think that the way that we um
935
00:34:40,839 --> 00:34:46,359
are thinking about the challenges of the
936
00:34:44,200 --> 00:34:47,879
market itself the challenges that our
937
00:34:46,359 --> 00:34:49,919
members have and of course the
938
00:34:47,879 --> 00:34:51,919
challenges of just growth in general
939
00:34:49,919 --> 00:34:54,240
we're constantly reevaluating from a
940
00:34:51,919 --> 00:34:57,200
marketing perspective how is our message
941
00:34:54,240 --> 00:35:01,320
meeting the market how are our services
942
00:34:57,200 --> 00:35:03,599
helping our members how are our internal
943
00:35:01,320 --> 00:35:06,960
operations meeting the needs of our
944
00:35:03,599 --> 00:35:09,920
growth so I love that we are a team
945
00:35:06,960 --> 00:35:12,000
built upon um people who want to see
946
00:35:09,920 --> 00:35:13,320
success and actually really enjoy
947
00:35:12,000 --> 00:35:14,839
working with each other we're kind of
948
00:35:13,320 --> 00:35:16,960
joking before about how Caroline's like
949
00:35:14,839 --> 00:35:19,000
the mom with the with the like the video
950
00:35:16,960 --> 00:35:20,680
camera and like cheering everybody on
951
00:35:19,000 --> 00:35:22,720
I'm not gonna say it's like it's it's
952
00:35:20,680 --> 00:35:24,920
not you know Utopia every day at work
953
00:35:22,720 --> 00:35:27,280
but where when we have challenges as a
954
00:35:24,920 --> 00:35:28,440
team we see those as emblematic of what
955
00:35:27,280 --> 00:35:30,079
other companies are going through
956
00:35:28,440 --> 00:35:31,599
especially in growth stages and it's
957
00:35:30,079 --> 00:35:34,079
kind of a it's it's actually quite a
958
00:35:31,599 --> 00:35:35,920
privilege to be able to think about the
959
00:35:34,079 --> 00:35:39,720
things that we're doing that will help
960
00:35:35,920 --> 00:35:42,920
to enable our members to work together
961
00:35:39,720 --> 00:35:46,119
better so I love the fact that we're
962
00:35:42,920 --> 00:35:49,359
diving straight into much more of what
963
00:35:46,119 --> 00:35:52,839
digital operations means to Marketing in
964
00:35:49,359 --> 00:35:55,160
a in an industry that is changing
965
00:35:52,839 --> 00:35:58,079
rapidly it it's never
966
00:35:55,160 --> 00:36:00,520
dull yeah yeah well with that in mind
967
00:35:58,079 --> 00:36:02,800
how do you well where do you see the the
968
00:36:00,520 --> 00:36:04,480
future of CLE tech for for me and what I
969
00:36:02,800 --> 00:36:08,000
see is that this is never going away
970
00:36:04,480 --> 00:36:12,119
we're never going to get away from the
971
00:36:08,000 --> 00:36:14,000
importance of leading on having clean
972
00:36:12,119 --> 00:36:17,200
whatever clean air clean water clean
973
00:36:14,000 --> 00:36:20,000
food clean energy clean resources so I
974
00:36:17,200 --> 00:36:22,920
think that that is going to be very
975
00:36:20,000 --> 00:36:25,040
impactful going forward I believe that
976
00:36:22,920 --> 00:36:26,839
as we have so that's not going away
977
00:36:25,040 --> 00:36:29,440
another another TR that I see going
978
00:36:26,839 --> 00:36:32,960
forward is like I mentioned before a
979
00:36:29,440 --> 00:36:36,079
much better informed consumer Workforce
980
00:36:32,960 --> 00:36:38,720
of how why these issues are so important
981
00:36:36,079 --> 00:36:40,599
and how they can contribute to that so
982
00:36:38,720 --> 00:36:43,480
um I think that that's something that I
983
00:36:40,599 --> 00:36:48,160
see as going forward and that the need
984
00:36:43,480 --> 00:36:51,000
for collaboration uh in real time with
985
00:36:48,160 --> 00:36:54,160
real trusted networks will also never go
986
00:36:51,000 --> 00:36:56,760
away as well so that's why I think that
987
00:36:54,160 --> 00:37:00,119
what we're building here at Din is so um
988
00:36:56,760 --> 00:37:03,319
um fundamentally important to seeing
989
00:37:00,119 --> 00:37:05,839
effective change happen in a in a in a
990
00:37:03,319 --> 00:37:07,720
not just a smart and fast way but also
991
00:37:05,839 --> 00:37:09,599
practical like you you you can't
992
00:37:07,720 --> 00:37:11,599
collaborate alone you can't innovate
993
00:37:09,599 --> 00:37:13,280
alone you need to be able to have those
994
00:37:11,599 --> 00:37:15,400
those people that are bouncing ideas off
995
00:37:13,280 --> 00:37:17,680
of so as I was even talking earlier
996
00:37:15,400 --> 00:37:19,680
about even our own team those different
997
00:37:17,680 --> 00:37:22,280
types of skill sets or perspectives are
998
00:37:19,680 --> 00:37:25,000
what make a well-rounded team to meet
999
00:37:22,280 --> 00:37:26,880
the challenges of a fast moving market
1000
00:37:25,000 --> 00:37:28,880
and Carolyn for for the end and you
1001
00:37:26,880 --> 00:37:32,560
share where people can find Dynamo
1002
00:37:28,880 --> 00:37:36,119
energy Hub online on socials everywhere
1003
00:37:32,560 --> 00:37:39,480
see what you're doing yeah absolutely so
1004
00:37:36,119 --> 00:37:42,040
we are on LinkedIn we are on YouTube
1005
00:37:39,480 --> 00:37:44,240
with our Spotlight on series um we're
1006
00:37:42,040 --> 00:37:46,800
also on Instagram and then obviously
1007
00:37:44,240 --> 00:37:49,160
Dynamo energy hub.com as our full events
1008
00:37:46,800 --> 00:37:51,400
list as well as you know more
1009
00:37:49,160 --> 00:37:55,319
information about what we have coming at
1010
00:37:51,400 --> 00:37:58,000
um so please find us and um you can also
1011
00:37:55,319 --> 00:37:59,480
everybody's got mind ch so late message
1012
00:37:58,000 --> 00:38:01,480
us like we said we love seeing the
1013
00:37:59,480 --> 00:38:03,960
engagement on that social side yeah and
1014
00:38:01,480 --> 00:38:06,480
and our news our monthly newsletter is a
1015
00:38:03,960 --> 00:38:08,800
great resource so if you go to our
1016
00:38:06,480 --> 00:38:11,040
website and you want to sign up for our
1017
00:38:08,800 --> 00:38:13,920
newsletter that's a great way to get at
1018
00:38:11,040 --> 00:38:16,920
a snapshot only once a month a great
1019
00:38:13,920 --> 00:38:18,560
little synopsis of what just happened
1020
00:38:16,920 --> 00:38:19,960
what's going on in the market and what's
1021
00:38:18,560 --> 00:38:21,440
coming up for Dynamo in the following
1022
00:38:19,960 --> 00:38:23,520
month well I'm definitely going to
1023
00:38:21,440 --> 00:38:25,000
subscribe and we are going to link all
1024
00:38:23,520 --> 00:38:27,319
the links that you've just mentioned in
1025
00:38:25,000 --> 00:38:29,960
the description of this video so ladies
1026
00:38:27,319 --> 00:38:32,720
thank you once again for being my guest
1027
00:38:29,960 --> 00:38:35,000
on the gry perspective podcast thank you
1028
00:38:32,720 --> 00:38:37,599
so much our pleasure Jo you thank you so
1029
00:38:35,000 --> 00:38:37,599
much take
1030
00:38:43,200 --> 00:38:49,119
care this marks the end of our first
1031
00:38:46,880 --> 00:38:50,720
expert talk conversations and I really
1032
00:38:49,119 --> 00:38:53,319
hope you learned a lot from
1033
00:38:50,720 --> 00:38:55,640
sustainability Superstar Christine Rado
1034
00:38:53,319 --> 00:38:58,480
co-founder and president of Dy energy
1035
00:38:55,640 --> 00:39:00,680
Hub and Carolyn bfield director of
1036
00:38:58,480 --> 00:39:02,319
marketing and digital operations our
1037
00:39:00,680 --> 00:39:04,680
next episode of this Source will be
1038
00:39:02,319 --> 00:39:07,680
available on our channel in the next two
1039
00:39:04,680 --> 00:39:09,920
month and until then we'll continue with
1040
00:39:07,680 --> 00:39:12,599
recording and Publishing our regular
1041
00:39:09,920 --> 00:39:14,480
formats which is presenting Innovative
1042
00:39:12,599 --> 00:39:17,440
Technologies and new clean tech
1043
00:39:14,480 --> 00:39:20,000
companies new and old well not just new
1044
00:39:17,440 --> 00:39:22,800
um our podcast is proudly sponsored by
1045
00:39:20,000 --> 00:39:25,560
New Perspective a digital marketing
1046
00:39:22,800 --> 00:39:27,400
agency based in Boston if you want to
1047
00:39:25,560 --> 00:39:29,359
learn more about our sponsor please
1048
00:39:27,400 --> 00:39:32,240
check out the info in the description
1049
00:39:29,359 --> 00:39:34,640
below see you next time until then stay
1050
00:39:32,240 --> 00:39:37,119
curious and learn more about scen tech
1051
00:39:34,640 --> 00:39:37,119
bye
π EPISODE RESOURCES & LINKS
- Dynamo Energy Hub Website: https://www.dynamoenergyhub.com/
- Dynamo Energy Hub Instagram: https://www.instagram.com/dynamoenergyhub
- Dynamo Energy Hub LinkedIn: https://www.linkedin.com/company/dynamo-energy-hub
π§ SUBSCRIBE TO OUR PODCAST
- Spotify: https://bit.ly/3PSWIyI
- Apple Podcasts: https://bit.ly/3RvlHte
- Youtube: https://bit.ly/3RDzkXg
- Deezer: https://bit.ly/3PvQaof
- Amazon Music: https://bit.ly/3PQlijS
- Zencastr: https://bit.ly/48xt75
π¬ FOLLOW US ON SOCIAL MEDIA