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How Dynamo Energy Hub Builds Connections in Cleantech

How Dynamo Energy Hub Builds Connections in Cleantech

In our latest episode, we explore cleantech marketing and community building with Kristin Barbato and Caroline Banfield from Dynamo Energy Hub. This company brings together traditional energy companies, climate tech innovators, investors, policymakers, and thought leaders to facilitate the energy transition and shape the future of energy. Kristin shares her energy leadership expertise, and Caroline reveals top-notch marketing strategies.

Get ready for an exciting addition to our GNP Podcastβ€”a brand new series of conversations we call 'Expert Talk.' If you're a fan of our podcast, you're already aware of our commitment to showcasing cleantech businesses and their groundbreaking technologies.

Now, once per quarter, you'll have the opportunity to tune in to an Expert Talk episode where we take it up a notch by engaging in in-depth conversations with seasoned cleantech professionals.

They're here to share their wisdom and insights to boost your cleantech business.

We talk about cleantech marketing, policies, community development, investment, academia, and more. Our mission? Empower the cleantech community with knowledge and connections to fuel growth and collaboration.

In our very first episode of the series, we chat about cleantech marketing and community building with Kristin Barbato and Caroline Banfield from Dynamo Energy Hub. This company brings together traditional energy companies, climate tech innovators, investors, policymakers, and thought leaders to facilitate the energy transition and shape the future of energy. Kristin shares her energy leadership expertise, and Caroline reveals top-notch marketing strategies.

Discover how Dynamo Energy Hub's cleantech network sparks innovation and growth through a winning blend of in-person interactions and digital tools, uniting members globally.

🎧 Listen to & watch the episode

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πŸ•‘ KEY MOMENTS

➜ [01:08] Dynamo Energy Hub's mission and services
➜ [02:12] Marketing and community building in clean tech
➜ [09:56] Effective marketing approaches and greenwashing
➜ [16:52] Supporting initiatives in the clean tech industry
➜ [21:26] Success Stories and Networking Impact
➜ [24:53] Marketing and Brand Engagement
➜ [33:15] Operational Challenges and Team Collaboration
➜ [36:02] The Future of Cleantech
 
 
 

πŸ‘€ INTERVIEW WITH KRISTIN & CAROLINE

Dunja Jovanovic: Kristin, could you provide us with a more detailed understanding of the mission, vision, and services offered by the Dynamo Energy Hub?

Kristin Barbato: At the core of Dynamo Energy Hub is the idea of creating spaces that foster connections within the energy transition landscape. We act as the bridge, connecting startups with investors, facilitating interactions between investors and large corporations, and encouraging collaboration across a spectrum of entities, including government bodies. Our overarching goal is to build a robust global network within the energy and sustainability sector. We achieve this by organizing networking events, facilitating topical discussions, promoting thought leadership, and establishing unique physical spaces across nearly fifteen cities.

 

DJ: Caroline, as the Director of Marketing and Digital Operations, could you elaborate on your role and the strategies employed by Dynamo Energy Hub to shape and convey its messaging?

Caroline Banfield: As the Director of Marketing and Digital Operations, my responsibility is to oversee communication and digital strategy. I work closely with Kristin and our co-founder Meae to craft and refine the messaging of Dynamo Energy Hub. Our focus is on effectively communicating what we do and, more importantly, conveying why entities, ranging from cleantech firms and corporates to investors and policymakers, should actively participate and engage with us. It's about creating a narrative that emphasizes the value of being part of the energy transition conversation in what Kristin fondly refers to as "the room where it happens."

 

DJ: Kristin, with your extensive experience in the clean tech industry, could you reflect on the consistent themes you've observed in clean tech marketing over the years? Additionally, what changes do you foresee in the coming year?

KB: Over the years, I've witnessed a significant evolution in the industry, transitioning from a focus on energy to sustainability and now placing a heightened emphasis on climate-related initiatives. Key trends include notable policy shifts that underscore the double and triple bottom line for companies, encouraging collaboration between large corporations and smaller entities, such as startups. Looking ahead, I anticipate that the intersection of sustainability and technology, particularly artificial intelligence, will continue to shape marketing strategies. For more insights into the marketing perspective, I'll let Caroline elaborate.

CB: In 2023, sustainability messaging became a focal point, offering a clear narrative for cleantech companies. The advent of AI marked a transformative shift in content creation. AI is no longer just a reporting or optimization tool; it has become integral to the actual creation of content. Additionally, there's a noticeable decline in virtual events post-pandemic, with a renewed emphasis on the importance of physical networking. This shift reflects a post-pandemic desire for genuine, in-person connections.


DJ: What are your thoughts on greenwashing in the marketing space, particularly with the use of AI platforms like ChatGPT and other similar technologies for crafting messages?

CB: Greenwashing is transforming as consumers become increasingly discerning. There's a noticeable shift from marketing-led sustainability promotions to tangible product efforts aligning with sustainability goals. Notable examples, such as Apple's commitment to carbon neutrality, showcase a move towards authentic sustainability practices. Consumers are now better informed, making it imperative for companies to deliver on their sustainability promises.

 

KB: I agree with Caroline. Greenwashing seems to be diminishing as consumers become more discerning. The market's growing knowledge is pushing companies to develop genuine solutions that align with sustainability goals. This shift not only benefits the environment but also challenges companies to differentiate themselves in a competitive landscape.

 

DJ: Given your extensive network of cleantech companies, Kristin, how does this network contribute to driving innovation and growth within the cleantech space?

KB: You know, it's all about collaboration across the network. Big shoutout to Caroline for dragging us into the digital age with Dynamo. When we started, it was about amalgamating networksβ€”my focus was on government and utilities, bringing an innovative streak into those entities. On the other hand, Meade, my co-founder, had a global network involving big investors and leading-edge companies. By combining these two networks, we laid the foundation for our growth. However, we soon realized that smashing networks together can only take us so far. That's when we recognized the magic of in-person connections. Nothing beats a face-to-face interaction for building trust. As we embraced the digital era, we introduced member portals and digital operations to amplify our members' messages globally. The success stories are remarkable, ranging from startups securing multimillion-dollar deals to forming essential connections with lawyers, hires, and advisory board members.

 

CB: Our hubs, from Austin to London, serve as vital touchpoints for fostering connections. Regular check-ins with our members keep us well-informed about their endeavors. The member portal acts as a secure platform for interactions related to fundraising quests or investor searches. Additionally, our presence on social media and the exclusive dynamo newsletter, The Member Bullet, serve as a VIP pass to dynamo happenings. The marketing team has played a pivotal role in establishing our brand and making waves on social media. Our approach is all about keeping it dynamic and engaging.

 

DJ: Before we conclude, let's discuss the future of Dynamo Energy Hub. Where do you envision the Hub heading, and what challenges do you anticipate?

KB: Looking ahead, the future is all about growth for Dynamo Energy Hub. We're in the process of expanding, with plans to establish more hubs globally. Our programming is evolving, and we're gearing up to launch our first summer summit in Martha's Vineyard. The focus is on creating spaces for thought leadership in beautiful settings. Challenges lie in the operational aspects that come hand-in-hand with growth. We're actively fine-tuning our internal operations to keep up with the pace and ensure that we can better serve our members.

CB: It's a delicate balance between growth and operational efficiency. From a marketing perspective, the challenge lies in staying creative and strategic, not just in execution but also in adapting to the evolving landscape. Our members' growth is intricately tied to ours, and that's what keeps us buzzing with excitement as we navigate the challenges ahead.

πŸ“ EPISODE TRANSCRIPT

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welcome to the green New Perspective

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podcast you are watching a second

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episode of our second season and this

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time we prepared something a bit

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different for you if you're a fan of our

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podcast or you've just watched or listen

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a couple of our previous episodes then

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you must know how dedicated we are to

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showcasing Innovative Tech aim that

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combating climate change and companies

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and startups that are developing those

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Technologies so we decided to launch a

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new type of content a series we called

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expert talk uh that is going to be

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published one quarter and the aim of

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this series is actually to supercharge

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clean tech businesses we are inviting

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clean tech experts people who have 20

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plus years of experience working within

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this space to share their their wisdom

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and insights to other clean tech

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businesses will cover topics like

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marketing policies Community Development

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networking investment Academia and more

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with the mission to boost other clean

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tech companies with knowledge and

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possible Connections in this episode our

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debut episode we'll talk about clean

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tech marketing and community building

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with Christen barbado and Caroline

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bfield from Damo energy Hub this company

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brings together traditional energy

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companies climatic innovators policy

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makers investors and thought leaders to

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facilitate the energy transition and

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shape the future of energy Christen is

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basically a sustainability Superstar

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with plenty years of experience within

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the industry and she'll share her

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leadership expertise and Caroline is a

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director of marketing and digital

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operations at Dynamo energy Hub and

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she'll tell you how to build an

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effective cint Tech marketing strategy

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um stay with me enjoy the conversation

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and I'll promise you that you're going

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to love this wonderful Ladies as much as

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I do

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enjoy hello Kristen hello Caroline and

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welcome to the green New Perspective

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podcast podast so Kristen can you start

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and tell me more about Dynamo energy Hub

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so can you tell us a bit about the

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company's Mission Vision and services

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and then Caroline can you introduce Your

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Role within the company thank you so

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much would love to so I'm Kristen Barbo

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co-founder and president of Dynamo

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energy Hub and the whole idea behind

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Dynamo is that we create spaces where we

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connect people in the energy transition

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we connect startups with investors

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investors with big companies big

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companies with startups themselves and

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government so the whole idea is to make

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these connections to create spaces to do

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that and it's it's it's been how we've

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cultivated This Global Network in the

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energy transition energy and

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sustainability to bring together these

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types of different stakeholders within

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this this market and the way we do that

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is through networking events very

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topical discussions and thought

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leadership as well as really cool spaces

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and we're in I think it's almost 15

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we're almost rounding the corner on 15

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different cities so the idea is to have

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these Regional networks that are

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globally connected so that we can enable

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people to have a forum for being heard

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and connecting with others that might be

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their next investor or it might be their

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next customer or they understand a

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little bit more about what's going on

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from a policy standpoint from people who

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are in the know and and at the in the

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room where where it happens kind of

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thing so that's really to to pull from

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um my old Hometown New York City

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Hamilton play we try to make Dynamo the

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room where it happens I am our director

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of uh Marketing in digital operations

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what that means is that I oversee the

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com strategy as well as our digital

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strategy for the firm uh both from a

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backend a more marketing uh digital

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perspective and I work with Kristen and

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our other co-founder me on really honing

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in on the messaging of Dynamo energy Hub

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what it is that we do firms like cleanex

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but also corporates and investors and

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policy makers should join us in the room

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where it happens to use Christen Raks

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yeah we are going to spend uh part of

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our time here talking about the

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marketing within the clean space so

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Kristen you are in the clean tech

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industry for a long time now so can you

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tell tell me and to our audience looking

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back what are some consistent themes

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that you have seen across the clean tech

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Market marketing space and what changes

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do you see happening in the next year

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but I've been in this like this space

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for a long time I've been in energy for

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a long time so much so that it's it's

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changed names it's gone from energy to

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sustainability now climate and it's kind

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of all ENC capsuling capsulating a lot

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of different concepts there so I'd say

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that some of these trends that you're

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that you're we're seeing now are

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indicative of so many things that have

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happened before there's a lot of policy

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pushes that are happening to um have big

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companies and small as well as investors

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to think about double and triple bottom

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line and how they're making an impact as

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well as a lot of um governance to to

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Really Force collaboration where there

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may not have been collaboration before

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where very vertically integrated

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companies are have the necessity to

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reach out to smaller or Innovative

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companies that are thinking about

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Solutions in a different way so what

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that means for our industry and how

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we're looking at this going ahead and in

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2023 and now in 2024 and Beyond from a

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marketing perspective we're seeing some

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Trends there and I think uh were talking

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before about where this this actually

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plays in with how companies are thinking

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about this in terms of what their

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marketing strategies are and I'll I'll

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I'll let you talk about some of those

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ideas there yeah absolutely so in terms

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of what I've seen from a marketing

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perspective in 2023 that I think will

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transition over to 2024 and we'll I

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think talk about some of the unique

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trends of 2024 a little bit later but

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sustainability was a huge messaging

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Point not just in the clean teex space

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but also across you know all vertical

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you saw it with everything from consumer

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goods all the way down to technology and

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you know everything in between so

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obviously that lent itself pretty well

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to clean Tex who are working in the

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sustainability area and I think really

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from a messaging perspective made what

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they're doing a lot clearer because

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people are already bought into the

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concept of sustainability the second big

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theme that I've seen that is going to be

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no surprise to anybody is obviously the

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emergence of AI as not just a reporting

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optimization backend tool but as a real

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content creation tool I think for me

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what I saw change this year wasn't

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necessarily that AI you know was

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invented or anything like that because

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obviously it wasn't we've been talking

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about it for years but with the

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emergence of chat GPT as a tool I felt

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like the um broader Community not just

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marketers and Technology uh side we're

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becoming more comfortable with it and

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more understanding of what it can do as

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a tool so from a Content creation and

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copywriting perspective I think that's

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really a big shift that I saw which will

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continue into 2024 we've seen a Dynamo

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um and I think is a carryover from the

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post-pandemic era when people were

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really really um starved for human

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connection and inperson human connection

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is that people want to be together um so

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we're seeing a huge interest in

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in-person events in-person networking

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getting face to face I think you know

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people are a little zoomed out so we're

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seeing you know a decline in those

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virtual events that were so big in 2020

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2021 even going into 2022 and we're

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really having a huge focus in those

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in-person events and networking and you

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know we have a number of events coming

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up over the next year which we're super

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excited about which will provide um our

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members and our community with the

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opportunity to do that really excellent

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points and that that in-person

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networking like making those connections

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is so important but I want to say

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something about how Dynamo actually grew

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during the pandemic which was very

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unique and I'm sure a lot of companies

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pivoted to in order to survive what was

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going on with this pandemic and this

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very big Global uh disruption what was

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so interesting to us is that we I mean

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just to go back a little bit to our

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Founders story me Harris my co-founder

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and CEO and I looked at each other

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sometime at um I guess it was March of

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2020 after we had just launched our

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first Hub in New York City six months

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prior and we were like did we really

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just launch a new company that's doing

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like Global networking and co-working

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and events like this is this is nuts

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like what are we going to do here so we

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quickly pivoted and started doing

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virtual events because we found that yes

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as Caroline was saying people were

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starved to figure out how to connect and

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since everybody's kind of home and

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sitting on laptops and trying to figure

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out how do we get visible how do we

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engage with people how do we find our

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next investor this is where Dynamo

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actually grew in like participation or

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our our footprint so to speak across the

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world so as we were emerging out of this

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stuck atome kind of uh scenario people

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were clamoring to reconnect and that's

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how we went from one Hub to almost 15 in

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the time that it's been like 21 to 23 so

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we've kind of grown quickly but that it

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is that interactions those live

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interactions and now that we have

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Caroline leading our efforts in digital

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operations and marketing we're seeing

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like this intersection is is really

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critical so as Caroline was talking

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about the kind of the themes from the

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market itself like sustainability

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combined with themes in technology like

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AI this is this is really where we're

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seeing a lot of companies start to

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explore and

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succeed and can you carollyn can you

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tell me about the most effective Market

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marketing approaches in clean tech

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companies in the current market market

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that you're seeing and I also want to

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know how do you feel about about

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greenwashing in the marketing space

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especially with the you usage of Chad

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GPT and AI other yeah not just Chad GPT

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other AI platforms for creating yeah

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absolutely so in terms of marketing

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strategies I think when we talk to our

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Founders um and when I've worked with

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companies in the past there are a couple

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things that I say you need to do from

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the outset in order to be successful the

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first is to really Define what you're

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actually looking for out of a marketing

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organization do you really want lead gen

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from your marketing organization or do

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you want awareness do you want people to

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know what you do or do you want people

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to ask to buy it and those there's no

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right or wrong answer the answer to what

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you want out of your marketing organiz

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ation can possibly be just we want to

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try a bunch of stuff out and see what

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works that's completely valid but I do a

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lot of times I'll see startup

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specifically start marketing

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organizations and get frustrated very

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quickly because they haven't clearly

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defined what success looks like so

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that's the first thing I tell any

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founder any corporate anybody who's

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looking to really create a marketing

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organization to do the second thing is

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to hone your messaging and make sure

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that what you're saying is really clear

294
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I you know make the joke to my team Team

295
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all the time that if you can't explain

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it to me like I'm a 5-year-old you

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probably don't understand it and I'm

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going to go ahead and tell you if it

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takes me more than five seconds to

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figure out what you do on your website

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I'm leaving um if I can't tell from your

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homepage exactly what you do exactly why

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I should care and exactly why I should

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buy it I'm good keep moving and I'm

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going to keep researching people do not

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have long attention spans we have a

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couple members who do this really well

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one of them is buildy within two seconds

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of being on their website you can tell

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that they do data and software for the

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built environment in a cloud-based

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mobile format and that's great the rest

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of those really technical questions can

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be answered during sales calls right you

315
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can have those long you know

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conversations in that way so those are

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you know the first two things I always

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say that group should start with from a

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tactical perspective reactive thought

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leadership is really effective so one of

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our members Aeron this summer is based

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down here or they're based down in Texas

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in this summer I don't know if you saw

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it on the news but um in Austin where

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Kristen and I both are today in our

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beautiful Hub with common desk we had 78

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consecutive days where the temperature

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never dropped below 100 degrees so 247

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it was over 100 degrees well Aeron uh

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uses machine learning to provide

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insights into the grid so they were

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doing constant thought leadership pieces

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on the status of OT which is the market

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down here in Texas and that was really

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effective and well timed it doesn't need

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to be hugely complex white papers that

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you spend months writing if you an

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opinion on something go ahead and put it

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out into the market and really you know

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start working and do that and that's

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really where you can also determine how

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you want to put out in the market video

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is a massive you know strategy it's a

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good way to disseminate information and

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short form content so those would be my

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you know immediate suggestions in terms

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of greenwashing I am happy to say that I

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feel like some of the greenwashing

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messaging that we saw previously is

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going by the wayside I think for the

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last few years we've seen I will say

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marketing Le sustainability promotion

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which and by that I mean marketing was

354
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asked to spin a little bit more

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especially for larger corporations that

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are in the manufacturing and supply

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chain area whereas now with these larger

358
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corporates I'm not even corporates in

359
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the energy space but all over the globe

360
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you're seeing actual product efforts to

361
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meet those sustainability goals I mean

362
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I'm sure we all saw the ad campaign with

363
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apple and Octavia Spencer about how

364
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they're going to be carbon neutral in

365
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the next couple of years so I think it

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makes the marketers job a little bit

367
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easier when the products are actually

368
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aligned with the messaging that you want

369
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to put out into the market Christin how

370
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do you feel about this I think that um

371
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Caroline's right in that greenwashing is

372
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kind of going away but kind of going

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away because I think consumers are

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getting smarter they're more inform so

375
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they can kind of pick out what's valid

376
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and what just seems like smok and

377
00:13:49,360 --> 00:13:52,440
mirrors and because of you know what

378
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we're were talking about before with

379
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some of these policy drivers and

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governance requirements companies are

381
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really putting out products and

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solutions that are are trying to meet

383
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those needs not just say that they're

384
00:14:02,040 --> 00:14:07,360
doing something that is you know all

385
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kinds of Rosie so uh I agree and I think

386
00:14:07,360 --> 00:14:13,920
that because we're having a much more

387
00:14:09,120 --> 00:14:16,759
informed Market that um we are we're

388
00:14:13,920 --> 00:14:20,680
it's it's proving that better Solutions

389
00:14:16,759 --> 00:14:23,800
are coming to to light as well as better

390
00:14:20,680 --> 00:14:25,440
um messaging because it's like Caroline

391
00:14:23,800 --> 00:14:27,040
I think what you're really saying is

392
00:14:25,440 --> 00:14:29,040
it's hard for someone to Market

393
00:14:27,040 --> 00:14:31,320
something when it's not really really

394
00:14:29,040 --> 00:14:32,920
doing the job that it's meant to do so

395
00:14:31,320 --> 00:14:35,240
now the companies are getting you know

396
00:14:32,920 --> 00:14:36,720
more Innovative they're enabling um

397
00:14:35,240 --> 00:14:38,120
better solutions to be put out in

398
00:14:36,720 --> 00:14:39,920
products we put out into the market it

399
00:14:38,120 --> 00:14:42,600
makes it you know solving that problem

400
00:14:39,920 --> 00:14:44,560
of Are We being green in many respects

401
00:14:42,600 --> 00:14:47,560
uh easier how do you distinguish

402
00:14:44,560 --> 00:14:50,240
yourself amongst uh a sea of people who

403
00:14:47,560 --> 00:14:51,839
are trying to say kind of the same thing

404
00:14:50,240 --> 00:14:54,560
yeah and I think Kristen and I are

405
00:14:51,839 --> 00:14:55,959
really lucky that we don't have a lot of

406
00:14:54,560 --> 00:14:57,600
experience with greenwashing in our

407
00:14:55,959 --> 00:14:59,519
membership because our members really

408
00:14:57,600 --> 00:15:01,880
are doing the work and they really are

409
00:14:59,519 --> 00:15:03,720
doing things that are you know green and

410
00:15:01,880 --> 00:15:04,800
sustainable so we don't we don't have to

411
00:15:03,720 --> 00:15:06,480
worry about that with the Dynamo

412
00:15:04,800 --> 00:15:08,279
membership people are really you know

413
00:15:06,480 --> 00:15:11,160
working towards that and do you have

414
00:15:08,279 --> 00:15:13,279
maybe some like prerequisites when you

415
00:15:11,160 --> 00:15:15,759
you know are meeting with new people

416
00:15:13,279 --> 00:15:18,399
when you have new people coming to your

417
00:15:15,759 --> 00:15:20,320
um Community do you maybe check those

418
00:15:18,399 --> 00:15:22,000
things if someone is actually doing

419
00:15:20,320 --> 00:15:24,759
green washing no don't not doing the

420
00:15:22,000 --> 00:15:27,399
work because those companies do exist

421
00:15:24,759 --> 00:15:29,079
unfortunately within the CLE Tech space

422
00:15:27,399 --> 00:15:30,920
yeah that's a great question question

423
00:15:29,079 --> 00:15:33,040
because a lot of people will ask us like

424
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how do you uh compose your membership

425
00:15:33,040 --> 00:15:38,319
like and so it's almost I'd s I'd say

426
00:15:35,240 --> 00:15:41,000
it's mostly self- selction people will

427
00:15:38,319 --> 00:15:42,639
who are really serious about making

428
00:15:41,000 --> 00:15:44,319
things happen in the energy transition

429
00:15:42,639 --> 00:15:47,079
are attracted to Dynamo because they

430
00:15:44,319 --> 00:15:49,959
want to work with people who are also

431
00:15:47,079 --> 00:15:53,480
equally as energized sorry it's kind of

432
00:15:49,959 --> 00:15:54,959
funny enthused about being part of the

433
00:15:53,480 --> 00:15:58,000
energy transition and moving the needle

434
00:15:54,959 --> 00:16:00,319
on that so it's it's definitely a

435
00:15:58,000 --> 00:16:02,480
cultivate network of people who are

436
00:16:00,319 --> 00:16:04,160
Innovative who are actually doing like

437
00:16:02,480 --> 00:16:06,720
as Caroline says doing the work to make

438
00:16:04,160 --> 00:16:08,480
things happen and but this is something

439
00:16:06,720 --> 00:16:10,440
that we look at because we want our

440
00:16:08,480 --> 00:16:12,560
membership to be comprised of very

441
00:16:10,440 --> 00:16:13,920
strong leaders and that's what attracts

442
00:16:12,560 --> 00:16:15,880
people so when we're having like

443
00:16:13,920 --> 00:16:16,959
networking events for our Summits that

444
00:16:15,880 --> 00:16:18,680
we happening and we'll we'll talk a

445
00:16:16,959 --> 00:16:20,000
little bit more about that later it is

446
00:16:18,680 --> 00:16:21,480
gosh I'm going to go back to that stupid

447
00:16:20,000 --> 00:16:23,160
analogy or that stupid saying again is

448
00:16:21,480 --> 00:16:25,360
like it's being in the room where it

449
00:16:23,160 --> 00:16:26,959
happens and that is a lot about the

450
00:16:25,360 --> 00:16:28,880
people who are bringing the ideas the

451
00:16:26,959 --> 00:16:32,360
products and the conversations with that

452
00:16:28,880 --> 00:16:34,600
Gusto so yes it's a very key criteria

453
00:16:32,360 --> 00:16:36,000
for us to make sure that people who are

454
00:16:34,600 --> 00:16:39,880
part of Dynamo or companies that are

455
00:16:36,000 --> 00:16:42,160
part of Dynamo are engaged in actually

456
00:16:39,880 --> 00:16:45,880
making a difference and can you share

457
00:16:42,160 --> 00:16:48,360
some of the most impactful initiatives

458
00:16:45,880 --> 00:16:51,440
that you feel like have supported clean

459
00:16:48,360 --> 00:16:53,600
tech industry or at least people within

460
00:16:51,440 --> 00:16:55,839
your community yeah I can talk from from

461
00:16:53,600 --> 00:16:58,000
what we do in terms of like programming

462
00:16:55,839 --> 00:17:01,000
so to speak that I think is geared

463
00:16:58,000 --> 00:17:03,000
toward our our startups uh we do a few

464
00:17:01,000 --> 00:17:04,839
things and it has a large largely to do

465
00:17:03,000 --> 00:17:06,959
with Partnerships that we've developed

466
00:17:04,839 --> 00:17:09,400
so we have a fantastic partnership with

467
00:17:06,959 --> 00:17:11,760
Bloomberg nef they have a program called

468
00:17:09,400 --> 00:17:15,600
their Pioneers program where every year

469
00:17:11,760 --> 00:17:18,400
they um review and select the like

470
00:17:15,600 --> 00:17:21,600
Global movers and shakers of startups

471
00:17:18,400 --> 00:17:24,160
that they then feature as part of their

472
00:17:21,600 --> 00:17:27,760
Summits across the world so we work with

473
00:17:24,160 --> 00:17:31,000
them in um helping them to expand their

474
00:17:27,760 --> 00:17:32,919
reach in terms of who are these

475
00:17:31,000 --> 00:17:34,320
potential movers and shakers that they

476
00:17:32,919 --> 00:17:36,600
might become part of this Pioneers

477
00:17:34,320 --> 00:17:37,840
program another is um thought leadership

478
00:17:36,600 --> 00:17:40,559
that we've done with some of our bigger

479
00:17:37,840 --> 00:17:42,160
members like UBS and Alber and Marcel

480
00:17:40,559 --> 00:17:45,799
we've done some white papers with both

481
00:17:42,160 --> 00:17:48,720
of them we launched um our annual report

482
00:17:45,799 --> 00:17:51,000
with UBS this year at climate week on

483
00:17:48,720 --> 00:17:52,400
it's kind of like who those ones to

484
00:17:51,000 --> 00:17:54,440
watch like who are the clean teexs to

485
00:17:52,400 --> 00:17:56,520
watch in a certain space and this year

486
00:17:54,440 --> 00:17:58,480
we we were really excited about the

487
00:17:56,520 --> 00:18:00,559
group that we had and then we you get to

488
00:17:58,480 --> 00:18:03,919
talk with them and uh we had a huge

489
00:18:00,559 --> 00:18:05,400
event um a summit for climate week and

490
00:18:03,919 --> 00:18:07,400
got to feature some of the folks that

491
00:18:05,400 --> 00:18:10,480
were part of that uh white paper and

492
00:18:07,400 --> 00:18:14,799
that um that uh that discussion and then

493
00:18:10,480 --> 00:18:17,840
we also launched um for our Houston Hub

494
00:18:14,799 --> 00:18:20,919
like coming out party we had Alvarez and

495
00:18:17,840 --> 00:18:22,760
Marcel's uh launch of our joint paper on

496
00:18:20,919 --> 00:18:25,000
investment perspectives and how things

497
00:18:22,760 --> 00:18:27,840
have changed looking at what investors

498
00:18:25,000 --> 00:18:31,159
we looking at from like clean tech 1.0

499
00:18:27,840 --> 00:18:33,360
to now climate Tech 2.0 and what is some

500
00:18:31,159 --> 00:18:34,840
of those differences in why people are

501
00:18:33,360 --> 00:18:38,320
making the investment decisions that

502
00:18:34,840 --> 00:18:40,760
they are now as opposed to you know 2008

503
00:18:38,320 --> 00:18:42,159
when it was like oh it's Tech but clean

504
00:18:40,760 --> 00:18:44,799
so it's the same kind of investment

505
00:18:42,159 --> 00:18:47,600
model and everything went Cy now what is

506
00:18:44,799 --> 00:18:49,120
what's made that difference it's how

507
00:18:47,600 --> 00:18:50,720
investors have gotten more Savvy but

508
00:18:49,120 --> 00:18:53,200
also companies have gotten more Savvy as

509
00:18:50,720 --> 00:18:55,360
well in terms of how their product works

510
00:18:53,200 --> 00:18:56,960
with someone's operations so those are

511
00:18:55,360 --> 00:18:59,000
just some examples we've got another uh

512
00:18:56,960 --> 00:19:02,120
thought leadership paper coming out out

513
00:18:59,000 --> 00:19:03,880
uh in the next uh few weeks so we're

514
00:19:02,120 --> 00:19:05,360
excited about that so probably by the

515
00:19:03,880 --> 00:19:07,080
time this goes live we'll have another

516
00:19:05,360 --> 00:19:09,200
paper with alvaris Marcel looking

517
00:19:07,080 --> 00:19:10,679
resilience in the grid so these are some

518
00:19:09,200 --> 00:19:12,480
of these impactful initiatives that

519
00:19:10,679 --> 00:19:15,039
we're doing we're getting visibility

520
00:19:12,480 --> 00:19:16,480
we're for startups that we work with for

521
00:19:15,039 --> 00:19:18,600
these big companies that are doing

522
00:19:16,480 --> 00:19:20,919
initiatives that want to partner with

523
00:19:18,600 --> 00:19:22,640
others and who are the the the the

524
00:19:20,919 --> 00:19:24,200
innovators in the field so those are

525
00:19:22,640 --> 00:19:27,600
just some ways that we do that we have

526
00:19:24,200 --> 00:19:30,679
mentioned your um network of clean tech

527
00:19:27,600 --> 00:19:32,679
companies several times by now so how do

528
00:19:30,679 --> 00:19:34,640
you feel that Network actually supports

529
00:19:32,679 --> 00:19:36,520
driving Innovation and growth within the

530
00:19:34,640 --> 00:19:38,280
clean tech space yeah I think there's a

531
00:19:36,520 --> 00:19:40,679
few ways that we can think about this

532
00:19:38,280 --> 00:19:43,600
it's um really the collaboration across

533
00:19:40,679 --> 00:19:45,240
the network is key and uh when we first

534
00:19:43,600 --> 00:19:46,919
started out with Dynamo this is gonna be

535
00:19:45,240 --> 00:19:49,799
a tip of the hat to You Caroline getting

536
00:19:46,919 --> 00:19:52,320
us into the digital age here um it was

537
00:19:49,799 --> 00:19:55,880
really it was when we first started out

538
00:19:52,320 --> 00:19:58,640
it was a combining of networks and I

539
00:19:55,880 --> 00:20:01,559
came from government and utilities and

540
00:19:58,640 --> 00:20:03,600
had this very odd streak of innovation

541
00:20:01,559 --> 00:20:06,679
across working in those very big

542
00:20:03,600 --> 00:20:11,080
entities and that type of network where

543
00:20:06,679 --> 00:20:13,000
my co-founder and um me she had uh a

544
00:20:11,080 --> 00:20:15,159
Global Network that was very different

545
00:20:13,000 --> 00:20:17,480
in terms of like big investment uh big

546
00:20:15,159 --> 00:20:20,960
infrastructure investors or big

547
00:20:17,480 --> 00:20:23,400
companies that were um very critical in

548
00:20:20,960 --> 00:20:26,159
Leading Edge on what's going on with

549
00:20:23,400 --> 00:20:28,520
policy and solutions so she had very big

550
00:20:26,159 --> 00:20:31,240
picture we both worked within like what

551
00:20:28,520 --> 00:20:32,600
what's the Innovation across them so the

552
00:20:31,240 --> 00:20:34,039
the collaboration and the networks that

553
00:20:32,600 --> 00:20:35,559
we had were kind of like smashing these

554
00:20:34,039 --> 00:20:38,640
two networks together and then growing

555
00:20:35,559 --> 00:20:42,080
from there but I will say that that's

556
00:20:38,640 --> 00:20:44,159
that can only go so far and when we have

557
00:20:42,080 --> 00:20:46,400
then expanded our Network and

558
00:20:44,159 --> 00:20:48,440
collaboration I I'd call upon a couple

559
00:20:46,400 --> 00:20:50,360
of things one is of course those

560
00:20:48,440 --> 00:20:52,480
in-person connections there's nothing

561
00:20:50,360 --> 00:20:55,280
like actually having an an inperson

562
00:20:52,480 --> 00:20:57,840
one-on-one group exchange of information

563
00:20:55,280 --> 00:21:00,679
and ideas in order to build that trust

564
00:20:57,840 --> 00:21:04,120
but in this digital day and age we have

565
00:21:00,679 --> 00:21:06,280
done a few things to enable um our

566
00:21:04,120 --> 00:21:08,840
message or the message of our members to

567
00:21:06,280 --> 00:21:10,679
get out further so um we've done a few

568
00:21:08,840 --> 00:21:12,159
things like creating uh I think we're

569
00:21:10,679 --> 00:21:14,320
going to talk about a member portal that

570
00:21:12,159 --> 00:21:18,080
we created that enables that type of

571
00:21:14,320 --> 00:21:19,799
connectivity we've also created ways for

572
00:21:18,080 --> 00:21:22,400
instead of us being like that personal

573
00:21:19,799 --> 00:21:24,320
switchboard we have others that are

574
00:21:22,400 --> 00:21:26,039
starting to talk to one another within

575
00:21:24,320 --> 00:21:27,760
our own network because they have that

576
00:21:26,039 --> 00:21:30,840
access and that's part of the member

577
00:21:27,760 --> 00:21:32,919
portal it's part of the the digital side

578
00:21:30,840 --> 00:21:35,600
to our operations that is starting to

579
00:21:32,919 --> 00:21:38,640
expand as we grow globally so keeping

580
00:21:35,600 --> 00:21:41,760
that interpersonal relationship but with

581
00:21:38,640 --> 00:21:44,240
the catalytic effect of the um the

582
00:21:41,760 --> 00:21:45,919
digital connection first and then and

583
00:21:44,240 --> 00:21:47,520
then seeing how that grows and we've had

584
00:21:45,919 --> 00:21:50,480
some great success stories I mean we've

585
00:21:47,520 --> 00:21:52,559
had um I was talking at our our London

586
00:21:50,480 --> 00:21:55,240
launch last month where we launched our

587
00:21:52,559 --> 00:21:57,400
Hub there

588
00:21:55,240 --> 00:22:00,320
congratulations very EXC I was talking

589
00:21:57,400 --> 00:22:02,919
with one of the uh a CBC a corporate

590
00:22:00,320 --> 00:22:05,480
Venture fund and he was saying how he's

591
00:22:02,919 --> 00:22:06,600
like he he was just very excited to be

592
00:22:05,480 --> 00:22:08,760
part of this network because they're

593
00:22:06,600 --> 00:22:10,720
finding deals through us so it's not

594
00:22:08,760 --> 00:22:12,039
just the startups that are our members

595
00:22:10,720 --> 00:22:13,880
but it's the investors and who they're

596
00:22:12,039 --> 00:22:15,960
looking to connect with we also have

597
00:22:13,880 --> 00:22:18,080
some other success stories like we have

598
00:22:15,960 --> 00:22:19,760
um startups who have found their

599
00:22:18,080 --> 00:22:21,720
investors I mean we just had one that

600
00:22:19,760 --> 00:22:23,159
raised $20 million we had another that

601
00:22:21,720 --> 00:22:24,880
raised I think earlier this year another

602
00:22:23,159 --> 00:22:27,720
$30 million like we have and then

603
00:22:24,880 --> 00:22:29,760
there's also some of those seed round

604
00:22:27,720 --> 00:22:31,400
type of engagements that are happening

605
00:22:29,760 --> 00:22:34,240
too so it's not just the giant

606
00:22:31,400 --> 00:22:36,520
infrastructure investors and huge

607
00:22:34,240 --> 00:22:38,279
gazillion dollar checks we're looking at

608
00:22:36,520 --> 00:22:39,840
helping startups that are in that

609
00:22:38,279 --> 00:22:41,720
earlier stage range and going into

610
00:22:39,840 --> 00:22:44,000
growth uh we even had we have some

611
00:22:41,720 --> 00:22:46,279
interesting other interesting um

612
00:22:44,000 --> 00:22:47,919
collaboration and network stories around

613
00:22:46,279 --> 00:22:50,760
startups finding their next Attorney

614
00:22:47,919 --> 00:22:52,559
finding another hire that they have

615
00:22:50,760 --> 00:22:54,799
finding somebody who has going to serve

616
00:22:52,559 --> 00:22:57,320
on their Advisory Board like so that's

617
00:22:54,799 --> 00:23:00,480
really where we see this um Network

618
00:22:57,320 --> 00:23:02,720
having that that really exciting

619
00:23:00,480 --> 00:23:04,880
productive effect for for startups and

620
00:23:02,720 --> 00:23:07,679
other companies so Caroline can you tell

621
00:23:04,880 --> 00:23:10,400
me what how do you facilitate all those

622
00:23:07,679 --> 00:23:11,919
connections what kind of programs events

623
00:23:10,400 --> 00:23:14,600
everything that you're doing yeah

624
00:23:11,919 --> 00:23:15,880
absolutely so we definitely have a

625
00:23:14,600 --> 00:23:17,720
variety of ways that we engage our

626
00:23:15,880 --> 00:23:19,400
membership Chris we've talked a lot

627
00:23:17,720 --> 00:23:21,360
about our events those are really you

628
00:23:19,400 --> 00:23:23,320
know the one of the key ways that we

629
00:23:21,360 --> 00:23:24,799
look at collaboration and just getting

630
00:23:23,320 --> 00:23:26,720
people in the same room and discussing

631
00:23:24,799 --> 00:23:29,640
Solutions so that's a really important

632
00:23:26,720 --> 00:23:32,400
philosopy um other way that we do that

633
00:23:29,640 --> 00:23:33,880
um is through our hubs that we have all

634
00:23:32,400 --> 00:23:35,240
throughout the US and into Europe

635
00:23:33,880 --> 00:23:37,159
Kristen brought that up we're sitting in

636
00:23:35,240 --> 00:23:39,080
our Austin Hub right now but we're up

637
00:23:37,159 --> 00:23:42,240
and down the East Coast we've got three

638
00:23:39,080 --> 00:23:44,880
locations in Texas we um are opening our

639
00:23:42,240 --> 00:23:47,840
location in Chicago so we are expanding

640
00:23:44,880 --> 00:23:49,640
all over the globe so really you know

641
00:23:47,840 --> 00:23:52,480
getting the individual communities

642
00:23:49,640 --> 00:23:54,159
together to collaborate between

643
00:23:52,480 --> 00:23:56,080
themselves and you know get that

644
00:23:54,159 --> 00:23:57,520
Community feeling together with Dynamo

645
00:23:56,080 --> 00:23:59,720
and then in addition to that we do

646
00:23:57,520 --> 00:24:01,880
regular check-ins with our members to

647
00:23:59,720 --> 00:24:03,360
make sure that we understand what

648
00:24:01,880 --> 00:24:04,960
they're doing what their growth patterns

649
00:24:03,360 --> 00:24:06,000
are and we'll sit there and say you know

650
00:24:04,960 --> 00:24:07,400
what we should connect you with this

651
00:24:06,000 --> 00:24:09,120
group or you should speak with this

652
00:24:07,400 --> 00:24:10,480
person and as Kristen mentioned we

653
00:24:09,120 --> 00:24:12,600
actually brought that into the digital

654
00:24:10,480 --> 00:24:14,440
environment with our member portal um so

655
00:24:12,600 --> 00:24:15,880
it's a secure login portion of our site

656
00:24:14,440 --> 00:24:17,480
where members can interact with each

657
00:24:15,880 --> 00:24:20,600
other and they can post things that are

658
00:24:17,480 --> 00:24:21,960
going on with them um how you know if

659
00:24:20,600 --> 00:24:23,760
they're fundraising if they're looking

660
00:24:21,960 --> 00:24:26,200
for an investor they can connect and

661
00:24:23,760 --> 00:24:28,279
it's really you know a a nurtured

662
00:24:26,200 --> 00:24:31,440
digital environment and then we do

663
00:24:28,279 --> 00:24:33,559
regular promotion of our members on our

664
00:24:31,440 --> 00:24:35,559
social channels and also through um our

665
00:24:33,559 --> 00:24:37,240
exclusive Dynamo newsletter that goes

666
00:24:35,559 --> 00:24:39,200
caller member bulletin that only goes to

667
00:24:37,240 --> 00:24:42,080
Dynamo members so that's really how we

668
00:24:39,200 --> 00:24:43,799
Foster a lot of collaboration um is just

669
00:24:42,080 --> 00:24:45,279
by letting everybody know what's going

670
00:24:43,799 --> 00:24:47,840
on in the clean tech environment and

671
00:24:45,279 --> 00:24:50,799
also bringing people physically together

672
00:24:47,840 --> 00:24:52,600
so those are those are kind of our big

673
00:24:50,799 --> 00:24:55,399
items I don't know Chris if I missed

674
00:24:52,600 --> 00:24:56,880
anything but yeah I'm gonna I'm G to um

675
00:24:55,399 --> 00:24:58,279
say a few things about what you and your

676
00:24:56,880 --> 00:25:00,679
team from marketing have have done that

677
00:24:58,279 --> 00:25:04,360
I think has been fantastic we we we um

678
00:25:00,679 --> 00:25:06,919
when we started Dynamo we had very very

679
00:25:04,360 --> 00:25:09,159
little social media Presence at all and

680
00:25:06,919 --> 00:25:12,640
we're seeing that the way we are

681
00:25:09,159 --> 00:25:14,880
engaging with the market through our

682
00:25:12,640 --> 00:25:16,840
social media is really having great

683
00:25:14,880 --> 00:25:18,480
repercussions people are finding out

684
00:25:16,840 --> 00:25:21,240
about our events finding out about our

685
00:25:18,480 --> 00:25:24,120
membership through our social media and

686
00:25:21,240 --> 00:25:26,520
we have um a great team with Caroline's

687
00:25:24,120 --> 00:25:29,799
leadership that has started to establish

688
00:25:26,520 --> 00:25:31,919
how we approach our branding our

689
00:25:29,799 --> 00:25:34,520
marketing and then how we engage with

690
00:25:31,919 --> 00:25:37,520
our members and others that are critical

691
00:25:34,520 --> 00:25:39,720
in the marketplace so um I'm really

692
00:25:37,520 --> 00:25:41,799
happy about that it's here's it's funny

693
00:25:39,720 --> 00:25:44,080
when you know you're on LinkedIn with

694
00:25:41,799 --> 00:25:46,799
people from all walks of your your your

695
00:25:44,080 --> 00:25:49,600
life and people who might not even be in

696
00:25:46,799 --> 00:25:51,919
the industry for uh you know energy and

697
00:25:49,600 --> 00:25:54,600
sustainability that I'm connected with

698
00:25:51,919 --> 00:25:56,240
Will constantly tell me like hey I saw

699
00:25:54,600 --> 00:25:58,240
you guys are in auser you just launched

700
00:25:56,240 --> 00:26:00,399
in London and I'm like you're seeing

701
00:25:58,240 --> 00:26:03,320
this stuff that's

702
00:26:00,399 --> 00:26:06,720
fantastic I think that's the fun part of

703
00:26:03,320 --> 00:26:08,840
you know us as a startup but also as our

704
00:26:06,720 --> 00:26:10,880
members you start to see this really

705
00:26:08,840 --> 00:26:12,799
natural expansion and the network gets

706
00:26:10,880 --> 00:26:14,240
excited about what you do and as we all

707
00:26:12,799 --> 00:26:15,840
know word of mouth is one of the most

708
00:26:14,240 --> 00:26:18,480
effective marketing strategies across

709
00:26:15,840 --> 00:26:20,440
the board so you know having our digital

710
00:26:18,480 --> 00:26:22,520
presence lend itself to that word of

711
00:26:20,440 --> 00:26:24,480
mouth is one of the most gratifying

712
00:26:22,520 --> 00:26:25,919
things and every time Kristen says

713
00:26:24,480 --> 00:26:28,120
something like that my heart gets all

714
00:26:25,919 --> 00:26:30,600
happy and I run to my team and tell them

715
00:26:28,120 --> 00:26:32,600
they're doing amazing um I turn into the

716
00:26:30,600 --> 00:26:34,399
mom from Mean Girls you're doing amazing

717
00:26:32,600 --> 00:26:38,799
sweetie

718
00:26:34,399 --> 00:26:42,720
so it's a very exciting by

719
00:26:38,799 --> 00:26:45,840
way with the camera and everything

720
00:26:42,720 --> 00:26:47,480
camera yeah and can someone who's not

721
00:26:45,840 --> 00:26:49,960
within the clean Tech Community join

722
00:26:47,480 --> 00:26:52,080
your events because you have some really

723
00:26:49,960 --> 00:26:54,080
interesting topics that you go through

724
00:26:52,080 --> 00:26:57,080
yeah it's a good again a question of how

725
00:26:54,080 --> 00:27:00,559
do we do this so um our events are for

726
00:26:57,080 --> 00:27:04,440
our m members so what happens is a lot

727
00:27:00,559 --> 00:27:06,960
of times companies who are very squarely

728
00:27:04,440 --> 00:27:08,960
in this space are attracted to becoming

729
00:27:06,960 --> 00:27:11,480
members but I will say that there are

730
00:27:08,960 --> 00:27:14,480
others who are starting to get curious

731
00:27:11,480 --> 00:27:16,279
about what does clean energy climate

732
00:27:14,480 --> 00:27:19,440
Tech what does this mean to them and

733
00:27:16,279 --> 00:27:20,720
their own companies so we will um talk

734
00:27:19,440 --> 00:27:22,960
with others and say you know if this is

735
00:27:20,720 --> 00:27:24,279
something that you'd like to talk we can

736
00:27:22,960 --> 00:27:26,399
talk to you about what this means and

737
00:27:24,279 --> 00:27:30,159
how this works for you and and maybe

738
00:27:26,399 --> 00:27:32,000
even join us as a as a as a guest to a

739
00:27:30,159 --> 00:27:34,279
uh particular topic because you have

740
00:27:32,000 --> 00:27:36,559
that germine experience but it's really

741
00:27:34,279 --> 00:27:38,559
about making sure that we have the right

742
00:27:36,559 --> 00:27:40,279
people in the room so if you're curious

743
00:27:38,559 --> 00:27:41,720
if you're starting to delve into this if

744
00:27:40,279 --> 00:27:45,399
you're a company that's looking at how

745
00:27:41,720 --> 00:27:48,799
you expand your operations in this space

746
00:27:45,399 --> 00:27:51,200
and can cre and can contribute to this

747
00:27:48,799 --> 00:27:53,559
conversation in a dynamic way Dynamic

748
00:27:51,200 --> 00:27:56,840
there I go again energized Dynamic we

749
00:27:53,559 --> 00:27:59,000
love to see that other companies are are

750
00:27:56,840 --> 00:28:01,039
maybe maybe in a small way what we're

751
00:27:59,000 --> 00:28:03,399
doing is enabling companies and people

752
00:28:01,039 --> 00:28:05,519
to think about how this is impactful to

753
00:28:03,399 --> 00:28:07,720
them in their operations and if that

754
00:28:05,519 --> 00:28:09,200
engenders them to become um you know

755
00:28:07,720 --> 00:28:10,679
interested in Dynamo and learning more

756
00:28:09,200 --> 00:28:12,360
we would love to speak with them and

757
00:28:10,679 --> 00:28:15,279
where where do you see the future of

758
00:28:12,360 --> 00:28:17,840
Dynamo energy Hub and what challenges do

759
00:28:15,279 --> 00:28:20,440
you see on that way Caroline I'll start

760
00:28:17,840 --> 00:28:23,640
with some of our um the things that

761
00:28:20,440 --> 00:28:25,240
we've been doing in terms of our growth

762
00:28:23,640 --> 00:28:26,399
and then some ideas on challenges and

763
00:28:25,240 --> 00:28:27,200
happy to kick it over to you because I'm

764
00:28:26,399 --> 00:28:28,519
sure you see it from a different

765
00:28:27,200 --> 00:28:31,360
perspect perspective as well as I

766
00:28:28,519 --> 00:28:33,200
mentioned our growth is I mean we've had

767
00:28:31,360 --> 00:28:34,720
in the last year I think we've got 13 or

768
00:28:33,200 --> 00:28:37,279
14 hubs right now and we're rounding the

769
00:28:34,720 --> 00:28:39,679
corner on getting up to 15 so our growth

770
00:28:37,279 --> 00:28:42,880
we are going to continue to grow we want

771
00:28:39,679 --> 00:28:45,519
to get to 20 25 hubs over the next

772
00:28:42,880 --> 00:28:47,960
couple of years so as we're expanding in

773
00:28:45,519 --> 00:28:51,640
us and Europe we want our expansion for

774
00:28:47,960 --> 00:28:53,559
our our regions to continue in the US

775
00:28:51,640 --> 00:28:56,679
we've got the Northeast we're going

776
00:28:53,559 --> 00:28:58,720
Southeast more we've got Midwest we've

777
00:28:56,679 --> 00:29:01,799
got the West and then all the way over

778
00:28:58,720 --> 00:29:04,919
in San Francisco starting to plunk a few

779
00:29:01,799 --> 00:29:07,960
a few hubs and nodes into Europe but we

780
00:29:04,919 --> 00:29:11,919
also see more growth happening in um

781
00:29:07,960 --> 00:29:13,640
APAC so that's a lot of um areas and

782
00:29:11,919 --> 00:29:17,320
territories that we're thinking about

783
00:29:13,640 --> 00:29:19,320
but from a an operational perspective

784
00:29:17,320 --> 00:29:21,120
Caroline I'm going to talk from some of

785
00:29:19,320 --> 00:29:24,159
the events and things that we're doing

786
00:29:21,120 --> 00:29:27,640
from uh Services perspective the we have

787
00:29:24,159 --> 00:29:29,679
we've expanded our events uh we now have

788
00:29:27,640 --> 00:29:31,360
Summits that we do which are like the

789
00:29:29,679 --> 00:29:33,559
big climate week Summit that we do in

790
00:29:31,360 --> 00:29:35,360
New York City next year in 2024 we're

791
00:29:33,559 --> 00:29:37,039
going to start our first summer Summit

792
00:29:35,360 --> 00:29:39,440
in Martha's Vineyard it'll be our first

793
00:29:37,039 --> 00:29:42,039
like few Day event where we're having

794
00:29:39,440 --> 00:29:45,279
really great thought leadership

795
00:29:42,039 --> 00:29:48,039
happening like in in a beautiful space

796
00:29:45,279 --> 00:29:50,840
Martha's beautiful but really engaging

797
00:29:48,039 --> 00:29:52,799
so that we're we're um enabling some

798
00:29:50,840 --> 00:29:54,480
good productive conversations across

799
00:29:52,799 --> 00:29:57,600
people and Leadership there so that's

800
00:29:54,480 --> 00:29:59,840
one so that's Summits we also have

801
00:29:57,600 --> 00:30:01,440
different series that we do so you'll

802
00:29:59,840 --> 00:30:04,039
see that there's different series of

803
00:30:01,440 --> 00:30:06,640
events like summer in the city or we'll

804
00:30:04,039 --> 00:30:08,120
have holidays in the hubs or we've got

805
00:30:06,640 --> 00:30:10,799
um different kinds of series that we'll

806
00:30:08,120 --> 00:30:12,640
do that cross our different hubs we also

807
00:30:10,799 --> 00:30:14,519
have just started recently since we're

808
00:30:12,640 --> 00:30:16,320
starting to get these Regional hubs kind

809
00:30:14,519 --> 00:30:19,880
of up and running there's been a need

810
00:30:16,320 --> 00:30:21,440
for socials so we've got Summits series

811
00:30:19,880 --> 00:30:24,799
and socials we just had our first we

812
00:30:21,440 --> 00:30:26,600
launched our first social here in Austin

813
00:30:24,799 --> 00:30:28,159
and then we had another in Boulder we've

814
00:30:26,600 --> 00:30:30,440
got our next one com coming up in Dallas

815
00:30:28,159 --> 00:30:33,880
and a whole slew on the on the docket

816
00:30:30,440 --> 00:30:36,799
for 2024 so that's ways for people who

817
00:30:33,880 --> 00:30:38,880
are right in that City to connect with

818
00:30:36,799 --> 00:30:41,519
each other learn a little bit about in a

819
00:30:38,880 --> 00:30:43,720
very very casual way and we may or may

820
00:30:41,519 --> 00:30:45,279
not continue to do some of that thought

821
00:30:43,720 --> 00:30:47,640
leadership or it might just be kind of

822
00:30:45,279 --> 00:30:49,519
like an amped up Meetup in any way that

823
00:30:47,640 --> 00:30:52,240
we have we've got these like very

824
00:30:49,519 --> 00:30:54,440
highlevel Summits and series of of

825
00:30:52,240 --> 00:30:55,480
networking and then socials so I think

826
00:30:54,440 --> 00:30:56,919
that those are some of the ways that

827
00:30:55,480 --> 00:30:58,600
we're seeing ourselves grow in our

828
00:30:56,919 --> 00:31:00,679
program programming as well Caroline how

829
00:30:58,600 --> 00:31:03,679
are you seeing um what some of the

830
00:31:00,679 --> 00:31:05,159
things that we're doing as I grow our

831
00:31:03,679 --> 00:31:07,120
programming I'm going to put this to you

832
00:31:05,159 --> 00:31:09,240
a say it's becoming a bit of a challenge

833
00:31:07,120 --> 00:31:11,240
for the marketing team absolutely I mean

834
00:31:09,240 --> 00:31:13,200
I think first of all I I can't give

835
00:31:11,240 --> 00:31:14,559
enough accolades to our team that

836
00:31:13,200 --> 00:31:16,840
supports our marketing efforts and our

837
00:31:14,559 --> 00:31:18,960
digital efforts um we have a great team

838
00:31:16,840 --> 00:31:20,399
that sits with us at Dynamo and really

839
00:31:18,960 --> 00:31:22,120
on the whole the Dynamo team makes it

840
00:31:20,399 --> 00:31:23,799
easy because they're so bought into the

841
00:31:22,120 --> 00:31:25,360
marketing efforts and really promoting

842
00:31:23,799 --> 00:31:27,600
what we're doing and we're all genuinely

843
00:31:25,360 --> 00:31:30,360
so excited about what we're so it it

844
00:31:27,600 --> 00:31:32,919
makes my job a little bit easier from a

845
00:31:30,360 --> 00:31:34,840
marketing perspective we're constantly

846
00:31:32,919 --> 00:31:36,039
reviewing our messaging our strategy

847
00:31:34,840 --> 00:31:38,000
what are we doing with email what are we

848
00:31:36,039 --> 00:31:39,320
doing with social how can we diversify

849
00:31:38,000 --> 00:31:41,960
this how can we get the message out

850
00:31:39,320 --> 00:31:44,000
about this and really looking at it as a

851
00:31:41,960 --> 00:31:46,440
holistic strategic com strategy as

852
00:31:44,000 --> 00:31:47,760
opposed to an execution based strategy

853
00:31:46,440 --> 00:31:49,360
and I think that's something that lends

854
00:31:47,760 --> 00:31:52,159
itself into you know clean tech

855
00:31:49,360 --> 00:31:53,559
marketing as well when you're in those

856
00:31:52,159 --> 00:31:55,519
early stages of the company and you're

857
00:31:53,559 --> 00:31:56,960
developing what you're doing yes let's

858
00:31:55,519 --> 00:31:58,960
get it to a point where we're getting

859
00:31:56,960 --> 00:32:00,919
out regular content on a regular

860
00:31:58,960 --> 00:32:03,519
schedule we've got our operational side

861
00:32:00,919 --> 00:32:05,200
ready but now as Kristen has heard me

862
00:32:03,519 --> 00:32:06,760
say over and over again then your team

863
00:32:05,200 --> 00:32:08,760
kind of gets to do the fun stuff we get

864
00:32:06,760 --> 00:32:11,519
to do the creative stuff once you had

865
00:32:08,760 --> 00:32:13,919
that backend operations you know we do

866
00:32:11,519 --> 00:32:15,559
this and this and this and this in this

867
00:32:13,919 --> 00:32:16,880
order and then we get everything out you

868
00:32:15,559 --> 00:32:18,399
can start getting creative you can start

869
00:32:16,880 --> 00:32:20,519
launching new marketing initiatives you

870
00:32:18,399 --> 00:32:22,320
can start reviewing your prom strategy

871
00:32:20,519 --> 00:32:25,000
and seeing what's working and optimizing

872
00:32:22,320 --> 00:32:26,760
so I think you know growth at any stage

873
00:32:25,000 --> 00:32:28,159
lends itself to more creativity and

874
00:32:26,760 --> 00:32:29,840
that's really where we're at at Dynamo

875
00:32:28,159 --> 00:32:32,360
and where a lot of our members are as

876
00:32:29,840 --> 00:32:34,240
well we have a ton of members you know

877
00:32:32,360 --> 00:32:35,559
that we work very closely with their

878
00:32:34,240 --> 00:32:37,159
marketing teams and we've seen them

879
00:32:35,559 --> 00:32:39,919
really expand over the last few years

880
00:32:37,159 --> 00:32:41,240
and it's been so exciting to watch

881
00:32:39,919 --> 00:32:42,760
especially with you know I talked a

882
00:32:41,240 --> 00:32:44,760
little bit about the interest in

883
00:32:42,760 --> 00:32:46,840
sustainability that's been going on on a

884
00:32:44,760 --> 00:32:49,720
broader Spectrum especially with the

885
00:32:46,840 --> 00:32:52,399
broader interest of sustainability so um

886
00:32:49,720 --> 00:32:54,200
you know we we have a ton of members and

887
00:32:52,399 --> 00:32:56,200
thinking of some specifically in the EV

888
00:32:54,200 --> 00:32:58,799
space that are expanding like crazy

889
00:32:56,200 --> 00:33:00,360
right now and you know it makes my job

890
00:32:58,799 --> 00:33:01,679
exciting because we get to prol the cool

891
00:33:00,360 --> 00:33:03,399
stuff they're doing the cool marketing

892
00:33:01,679 --> 00:33:05,360
efforts they have and you know it gives

893
00:33:03,399 --> 00:33:07,639
us ideas how to diversify our content as

894
00:33:05,360 --> 00:33:09,399
well you know it's as we're growing as a

895
00:33:07,639 --> 00:33:13,480
company the challenge of what this means

896
00:33:09,399 --> 00:33:15,120
to our operations um is not unlike what

897
00:33:13,480 --> 00:33:17,120
happens for other companies that are in

898
00:33:15,120 --> 00:33:18,720
growth stage right like is as you're

899
00:33:17,120 --> 00:33:20,120
growing how what does this mean for your

900
00:33:18,720 --> 00:33:22,399
team and how do you meet the challenges

901
00:33:20,120 --> 00:33:25,200
of that growth I think what we have in

902
00:33:22,399 --> 00:33:27,440
our company is a really great and I'm

903
00:33:25,200 --> 00:33:29,840
going to use this word tentatively but a

904
00:33:27,440 --> 00:33:32,000
divide and it's a skill set division

905
00:33:29,840 --> 00:33:33,760
where we've got people who are really

906
00:33:32,000 --> 00:33:35,960
good with operations and process and

907
00:33:33,760 --> 00:33:39,159
then others that are really good in that

908
00:33:35,960 --> 00:33:41,200
like external how do we engage with the

909
00:33:39,159 --> 00:33:43,440
market and Community but there's a

910
00:33:41,200 --> 00:33:46,600
combination where a lot of our team we

911
00:33:43,440 --> 00:33:49,159
have like most companies we have roles

912
00:33:46,600 --> 00:33:51,200
that help with the external or help with

913
00:33:49,159 --> 00:33:52,679
the internal and operations but we get

914
00:33:51,200 --> 00:33:55,360
along really well and I think that's

915
00:33:52,679 --> 00:33:57,919
largely due to I'm an engineer I really

916
00:33:55,360 --> 00:34:00,120
am I'm an engineer by by training so I

917
00:33:57,919 --> 00:34:04,000
think in terms of operations and process

918
00:34:00,120 --> 00:34:06,200
and as we have grown we've seen that the

919
00:34:04,000 --> 00:34:07,679
role that had been done like where the

920
00:34:06,200 --> 00:34:11,000
person that was doing like was wearing

921
00:34:07,679 --> 00:34:13,159
four hats is now wearing two B hats

922
00:34:11,000 --> 00:34:14,720
those roles still exist but now it's

923
00:34:13,159 --> 00:34:15,919
with more people so I think what

924
00:34:14,720 --> 00:34:17,480
Caroline you were talking about with

925
00:34:15,919 --> 00:34:18,839
some of those challenges that we have

926
00:34:17,480 --> 00:34:20,079
not just from marketing but from digital

927
00:34:18,839 --> 00:34:22,520
Ops and how we're thinking about it in

928
00:34:20,079 --> 00:34:25,240
terms of our membership and processes is

929
00:34:22,520 --> 00:34:28,679
how we are looking at our internal

930
00:34:25,240 --> 00:34:32,560
operations and uh how we work in order

931
00:34:28,679 --> 00:34:35,760
to efficiently and optimize how we

932
00:34:32,560 --> 00:34:37,800
engage and service our members so and

933
00:34:35,760 --> 00:34:40,839
our clients and the partners that we

934
00:34:37,800 --> 00:34:44,200
have so I think that the way that we um

935
00:34:40,839 --> 00:34:46,359
are thinking about the challenges of the

936
00:34:44,200 --> 00:34:47,879
market itself the challenges that our

937
00:34:46,359 --> 00:34:49,919
members have and of course the

938
00:34:47,879 --> 00:34:51,919
challenges of just growth in general

939
00:34:49,919 --> 00:34:54,240
we're constantly reevaluating from a

940
00:34:51,919 --> 00:34:57,200
marketing perspective how is our message

941
00:34:54,240 --> 00:35:01,320
meeting the market how are our services

942
00:34:57,200 --> 00:35:03,599
helping our members how are our internal

943
00:35:01,320 --> 00:35:06,960
operations meeting the needs of our

944
00:35:03,599 --> 00:35:09,920
growth so I love that we are a team

945
00:35:06,960 --> 00:35:12,000
built upon um people who want to see

946
00:35:09,920 --> 00:35:13,320
success and actually really enjoy

947
00:35:12,000 --> 00:35:14,839
working with each other we're kind of

948
00:35:13,320 --> 00:35:16,960
joking before about how Caroline's like

949
00:35:14,839 --> 00:35:19,000
the mom with the with the like the video

950
00:35:16,960 --> 00:35:20,680
camera and like cheering everybody on

951
00:35:19,000 --> 00:35:22,720
I'm not gonna say it's like it's it's

952
00:35:20,680 --> 00:35:24,920
not you know Utopia every day at work

953
00:35:22,720 --> 00:35:27,280
but where when we have challenges as a

954
00:35:24,920 --> 00:35:28,440
team we see those as emblematic of what

955
00:35:27,280 --> 00:35:30,079
other companies are going through

956
00:35:28,440 --> 00:35:31,599
especially in growth stages and it's

957
00:35:30,079 --> 00:35:34,079
kind of a it's it's actually quite a

958
00:35:31,599 --> 00:35:35,920
privilege to be able to think about the

959
00:35:34,079 --> 00:35:39,720
things that we're doing that will help

960
00:35:35,920 --> 00:35:42,920
to enable our members to work together

961
00:35:39,720 --> 00:35:46,119
better so I love the fact that we're

962
00:35:42,920 --> 00:35:49,359
diving straight into much more of what

963
00:35:46,119 --> 00:35:52,839
digital operations means to Marketing in

964
00:35:49,359 --> 00:35:55,160
a in an industry that is changing

965
00:35:52,839 --> 00:35:58,079
rapidly it it's never

966
00:35:55,160 --> 00:36:00,520
dull yeah yeah well with that in mind

967
00:35:58,079 --> 00:36:02,800
how do you well where do you see the the

968
00:36:00,520 --> 00:36:04,480
future of CLE tech for for me and what I

969
00:36:02,800 --> 00:36:08,000
see is that this is never going away

970
00:36:04,480 --> 00:36:12,119
we're never going to get away from the

971
00:36:08,000 --> 00:36:14,000
importance of leading on having clean

972
00:36:12,119 --> 00:36:17,200
whatever clean air clean water clean

973
00:36:14,000 --> 00:36:20,000
food clean energy clean resources so I

974
00:36:17,200 --> 00:36:22,920
think that that is going to be very

975
00:36:20,000 --> 00:36:25,040
impactful going forward I believe that

976
00:36:22,920 --> 00:36:26,839
as we have so that's not going away

977
00:36:25,040 --> 00:36:29,440
another another TR that I see going

978
00:36:26,839 --> 00:36:32,960
forward is like I mentioned before a

979
00:36:29,440 --> 00:36:36,079
much better informed consumer Workforce

980
00:36:32,960 --> 00:36:38,720
of how why these issues are so important

981
00:36:36,079 --> 00:36:40,599
and how they can contribute to that so

982
00:36:38,720 --> 00:36:43,480
um I think that that's something that I

983
00:36:40,599 --> 00:36:48,160
see as going forward and that the need

984
00:36:43,480 --> 00:36:51,000
for collaboration uh in real time with

985
00:36:48,160 --> 00:36:54,160
real trusted networks will also never go

986
00:36:51,000 --> 00:36:56,760
away as well so that's why I think that

987
00:36:54,160 --> 00:37:00,119
what we're building here at Din is so um

988
00:36:56,760 --> 00:37:03,319
um fundamentally important to seeing

989
00:37:00,119 --> 00:37:05,839
effective change happen in a in a in a

990
00:37:03,319 --> 00:37:07,720
not just a smart and fast way but also

991
00:37:05,839 --> 00:37:09,599
practical like you you you can't

992
00:37:07,720 --> 00:37:11,599
collaborate alone you can't innovate

993
00:37:09,599 --> 00:37:13,280
alone you need to be able to have those

994
00:37:11,599 --> 00:37:15,400
those people that are bouncing ideas off

995
00:37:13,280 --> 00:37:17,680
of so as I was even talking earlier

996
00:37:15,400 --> 00:37:19,680
about even our own team those different

997
00:37:17,680 --> 00:37:22,280
types of skill sets or perspectives are

998
00:37:19,680 --> 00:37:25,000
what make a well-rounded team to meet

999
00:37:22,280 --> 00:37:26,880
the challenges of a fast moving market

1000
00:37:25,000 --> 00:37:28,880
and Carolyn for for the end and you

1001
00:37:26,880 --> 00:37:32,560
share where people can find Dynamo

1002
00:37:28,880 --> 00:37:36,119
energy Hub online on socials everywhere

1003
00:37:32,560 --> 00:37:39,480
see what you're doing yeah absolutely so

1004
00:37:36,119 --> 00:37:42,040
we are on LinkedIn we are on YouTube

1005
00:37:39,480 --> 00:37:44,240
with our Spotlight on series um we're

1006
00:37:42,040 --> 00:37:46,800
also on Instagram and then obviously

1007
00:37:44,240 --> 00:37:49,160
Dynamo energy hub.com as our full events

1008
00:37:46,800 --> 00:37:51,400
list as well as you know more

1009
00:37:49,160 --> 00:37:55,319
information about what we have coming at

1010
00:37:51,400 --> 00:37:58,000
um so please find us and um you can also

1011
00:37:55,319 --> 00:37:59,480
everybody's got mind ch so late message

1012
00:37:58,000 --> 00:38:01,480
us like we said we love seeing the

1013
00:37:59,480 --> 00:38:03,960
engagement on that social side yeah and

1014
00:38:01,480 --> 00:38:06,480
and our news our monthly newsletter is a

1015
00:38:03,960 --> 00:38:08,800
great resource so if you go to our

1016
00:38:06,480 --> 00:38:11,040
website and you want to sign up for our

1017
00:38:08,800 --> 00:38:13,920
newsletter that's a great way to get at

1018
00:38:11,040 --> 00:38:16,920
a snapshot only once a month a great

1019
00:38:13,920 --> 00:38:18,560
little synopsis of what just happened

1020
00:38:16,920 --> 00:38:19,960
what's going on in the market and what's

1021
00:38:18,560 --> 00:38:21,440
coming up for Dynamo in the following

1022
00:38:19,960 --> 00:38:23,520
month well I'm definitely going to

1023
00:38:21,440 --> 00:38:25,000
subscribe and we are going to link all

1024
00:38:23,520 --> 00:38:27,319
the links that you've just mentioned in

1025
00:38:25,000 --> 00:38:29,960
the description of this video so ladies

1026
00:38:27,319 --> 00:38:32,720
thank you once again for being my guest

1027
00:38:29,960 --> 00:38:35,000
on the gry perspective podcast thank you

1028
00:38:32,720 --> 00:38:37,599
so much our pleasure Jo you thank you so

1029
00:38:35,000 --> 00:38:37,599
much take

1030
00:38:43,200 --> 00:38:49,119
care this marks the end of our first

1031
00:38:46,880 --> 00:38:50,720
expert talk conversations and I really

1032
00:38:49,119 --> 00:38:53,319
hope you learned a lot from

1033
00:38:50,720 --> 00:38:55,640
sustainability Superstar Christine Rado

1034
00:38:53,319 --> 00:38:58,480
co-founder and president of Dy energy

1035
00:38:55,640 --> 00:39:00,680
Hub and Carolyn bfield director of

1036
00:38:58,480 --> 00:39:02,319
marketing and digital operations our

1037
00:39:00,680 --> 00:39:04,680
next episode of this Source will be

1038
00:39:02,319 --> 00:39:07,680
available on our channel in the next two

1039
00:39:04,680 --> 00:39:09,920
month and until then we'll continue with

1040
00:39:07,680 --> 00:39:12,599
recording and Publishing our regular

1041
00:39:09,920 --> 00:39:14,480
formats which is presenting Innovative

1042
00:39:12,599 --> 00:39:17,440
Technologies and new clean tech

1043
00:39:14,480 --> 00:39:20,000
companies new and old well not just new

1044
00:39:17,440 --> 00:39:22,800
um our podcast is proudly sponsored by

1045
00:39:20,000 --> 00:39:25,560
New Perspective a digital marketing

1046
00:39:22,800 --> 00:39:27,400
agency based in Boston if you want to

1047
00:39:25,560 --> 00:39:29,359
learn more about our sponsor please

1048
00:39:27,400 --> 00:39:32,240
check out the info in the description

1049
00:39:29,359 --> 00:39:34,640
below see you next time until then stay

1050
00:39:32,240 --> 00:39:37,119
curious and learn more about scen tech

1051
00:39:34,640 --> 00:39:37,119
bye

 

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