Transform your website into a 24/7 Sales & Marketing Machine

A: It’s important to have an up-to-date website that functions well and shows prospective customers who you are, but it’s not the only thing that matters. Many of our clients decide to undergo a website redesign, but others keep their existing website and focus on their marketing efforts.

A: The following factors can help you decide: Time, Budget, Management and Goals. A full redesign can take months while a refresh, depending on the extent, can be completed in a few weeks. Even after a full redesign, you still want to make frequent updates to your site. Always a major consideration: How much money do you have for this project? Obviously, costs differ for each web project depending on many variables, but a redesign will be costlier than a refresh. As discussed above, is your site working for you? Your answer depends on where you need to take your site next and discovering how your digital footprint fits into your overall marketing goals.

A: With Growth-Driven Design (GDD), the old approach of website redesign (full overhaul every 3-5 years) has become obsolete. Why would you undergo a huge project, launch it, then wait for another huge problem to come up before you launch a new one? GDD comes from the idea that website design should not be reactive. It should be able to change quickly when or before a problem comes up.

With GDD, instead of paying a company each time you undergo a redesign, you work with an agency continuously on a retainer model. Once your initial site is launched, your agency will collect data about how people are using your site and use that data to make changes in real time. And when trends change, your agency will be there to help your website stay on top of them – without the headache of a total site redesign.

A: New Perspective is a full-service digital marketing company. We provide strategic planning services, website redesigns, and inbound and digital marketing tactics to help our clients succeed. The services we provide are customized to our clients and their unique needs. Examples of our services include search engine optimization, content marketing, paid search advertising, website design and development, and more.

A: New Perspective primarily works with B2B businesses. Our clients span a broad range of industries including greentech, cleantech, manufacturing and agricultural markets. Our team and our clients are passionate about changing our world for the better. We strive to help our clients stand out in a crowded market by showcasing their passion and their expertise.

A: Our focus is on our clients and their unique needs. We understand that there is no single digital marketing solution that works for every company. In order to get real results, your marketing team must follow a solid data-based strategy. At New Perspective, we emphasize strategy over tactics. We will take the time to learn about your company and your customers, ultimately creating a detailed marketing strategy that will help you to meet your goals.