Key takeaways
- Why we built B2B Engine Pro as a HubSpot theme for B2B companies
- Which ready-made templates and modules the theme includes
- How the theme's style options give designers visual control from the page editor
- How HubSpot themes and templates differ and what themes cost
On this page
Frequently asked questions
What are HubSpot themes?
HubSpot themes are a set of templates, modules, global content, and style settings that can be used to create a website. Marketers can use a drag-and-drop editor to make content updates and publish new content, and developers can use the local development CLI (Command Line Interface) to make back-end changes. [Source]
How do I add a custom theme to HubSpot?
To modify a theme, you need to fetch the theme you want, and then upload the theme with your changes to a different folder than @hubspot. Please note, HubSpot's default themes are read-only and can only be modified by HubSpot. [Source]
What is the difference between HubSpot theme and template?
A theme encompasses a set of templates, modules, global content, and style settings. A template on the other hand, can be part of a theme, used to format and structure the presentation of your materials on a webpage. [Source]
How much does HubSpot theme cost?
The cost of HubSpot themes can vary. While some themes can be free, others might come with a cost depending on the creator and complexity. [Source]
Does HubSpot have templates?
Yes, HubSpot has a variety of templates that are part of themes and can be used for building out your site. [Source]



