Privacy policy
Last updated November 6, 2026
- The short versionWe collect what you give us in forms, such as your name, email, company and phone number. If you allow cookies, we also see how you use the site.
- We use it to respond to you and send emails you asked for. Every email has an unsubscribe link.
- We don’t sell your personal information. Service providers such as HubSpot and Google help us run the site.
- You choose which cookies we use and can change that any time in Cookie settings.
Who we are
New Perspective ("we", "us") runs npws.net and info.npws.net. We are based at 364 Burncoat Street, Suite 2, Worcester, MA 01606, USA. Questions about this policy go to sales@npws.com or 508-755-6797.
What information we collect
What you give us. When you fill out a form, subscribe, book a meeting or email us, we collect what you enter, such as your name, email, company, job title and phone number, and what you tell us about your project.
What we collect automatically. If you allow cookies, we record how you use the site: pages you visit, how you arrived, your device and browser and an approximate location based on your IP address.
What we add. We may add publicly available business information about your company to your record, such as industry and company size.
How we use your information
- To respond to your requests and run meetings you book.
- To send emails you signed up for. Every email has an unsubscribe link.
- To understand how the site is used and improve it.
- To measure our marketing and, if you allow advertising cookies, show more relevant ads.
- To meet legal obligations and protect our site and business.
Legal bases (EU, EEA, UK and Switzerland)
We rely on your consent for non-essential cookies and marketing emails. We rely on our legitimate interest in running a business-to-business service to answer inquiries and keep business contact records. We rely on contract when we deliver work you hired us for. You can withdraw consent at any time.
Who we share it with
We don't sell your personal information for money. We share it only with:
- Service providers who run our site and tools for us, such as HubSpot (website, forms, email and CRM) and Google (analytics). They may only use it to provide their service to us.
- Embedded content providers such as YouTube, Spotify and Clutch, which set their own cookies when you play or view their content.
- Authorities when the law requires it, or to protect our rights, property or safety.
Our providers may process data in the United States and other countries.
Cookies
Cookies are small files a site stores in your browser. We group ours into four categories:
- Necessary: needed for the site to work, such as saving your cookie choices and protecting forms from bots. Always on.
- Analytics: show us how visitors use the site (HubSpot and Google Analytics).
- Functionality: remember your choices and power embedded players such as Spotify.
- Advertisement: help measure and target ads, including cookies set by embedded YouTube videos.
Your choices. Visitors in the EU, EEA, UK, Switzerland and Serbia are asked before any non-essential cookie is set. US visitors can opt out. Change your choice at any time with the Cookie settings link in our footer. We honor the Global Privacy Control signal from your browser as an opt-out.
Main cookies we use
| Cookie | Provider | Category | Purpose | Expires |
|---|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot | Necessary | Remembers your cookie choices | 6 months |
| __hs_do_not_track | HubSpot | Necessary | Stops tracking if you opt out | 6 months |
| hs_ab_test | HubSpot | Necessary | Shows you the same version of a tested page | Session |
| __cf_bm, _cfuvid | Cloudflare | Necessary | Protects the site and forms from bots | 30 minutes or session |
| hubspotutk | HubSpot | Analytics | Recognizes your browser across visits | 6 months |
| __hstc | HubSpot | Analytics | Tracks visits and sessions | 6 months |
| __hssc, __hssrc | HubSpot | Analytics | Tracks the current session | 30 minutes or session |
| _ga, _ga_CDMDX2HSTE | Google Analytics | Analytics | Distinguishes visitors and sessions | 1 year |
| sp_t, sp_landing | Spotify | Functionality | Runs embedded podcast players | Session |
| cf_clearance | Clutch | Functionality | Runs the embedded review widget | Session |
| VISITOR_INFO1_LIVE, YSC, __Secure-YNID | YouTube | Advertisement | Set by embedded videos to measure views and estimate bandwidth | Session to 6 months |
This list comes from a scan of our site and is reviewed every quarter.
How long we keep it
We keep contact information while we have a business relationship with you or until you ask us to delete it, unless the law requires us to keep it longer. Cookie lifetimes are listed above.
Your rights
Depending on where you live, you can ask us to:
- Show you the personal information we hold about you, or send you a copy.
- Correct or delete it.
- Stop or limit how we use it, or object to its use.
- Withdraw consent you gave us.
California residents also have the right to know what we collect, to delete and correct it and to opt out of the "sale" or "sharing" of personal information. Under California law, advertising cookies can count as sharing. Opt out with the Cookie settings link in our footer or a Global Privacy Control signal. We won't treat you differently for using these rights.
To make a request, use our data privacy request form or email sales@npws.com. We reply within 30 days. If you are in the EU, EEA or UK, you can also complain to your local data protection authority.
How we protect it
We use access controls and the security features of our providers to keep your information safe.
Children
Our site and services are for businesses. We don't knowingly collect information from anyone under 13, in line with the Children's Online Privacy Protection Act.
Related policies
See our Terms of Service and our Responsible AI use document.
Changes to this policy
When we change this policy, we post the new version here and update the date at the top.