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    Our Commitment to Responsible AI

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    How We Use AI Today

    While we are constantly experimenting with AI technologies to drive efficiency and performance across all business functions, our primary use cases today are in the generative AI space for marketing, specifically content creation for our blog, podcast and web page copy.


    We use a collection of generative-AI products for:

    • Speech-to-text transcription
    • Content summarization
    • Outline generation
    • Image generation
    • Copywriting
    • Ideation
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    What We Do

    1. We use AI transparently: We openly communicate how we use AI to generate content and provide our clients with a clear understanding of the process.
    2. We prioritize data privacy: We protect our clients' and customers' data at all times and implement strong security measures to ensure compliance with data protection regulations.
    3. We educate clients and employees: We provide resources and training to help everyone make informed decisions about AI usage in marketing.
    4. We continuously improve AI systems: We regularly evaluate and update our AI tools to ensure optimal performance, relevance, and alignment with our agency's values and goals.
    5. We monitor AI-generated content: We review and assess AI-generated content to ensure it meets quality standards, aligns with our brand voice, and adheres to ethical guidelines.
    6. We seek feedback: We actively seek feedback from employees and clients regarding their experience with AI-generated content and services.
    7. We promote sustainability: We leverage AI to reduce waste and promote eco-friendly practices within our marketing campaigns.
    8. We establish clear AI guidelines: We create and follow well-defined rules and best practices for AI usage, ensuring consistent quality and ethical standards.
    9. We maintain accountability: We take responsibility for our AI's actions and decisions, addressing any issues that may arise in a timely and effective manner.
    10. We stay informed about AI advancements: We keep up to date with the latest AI research and developments, incorporating new techniques and tools when appropriate.
    11. We engage in industry discussions: We actively participate in conversations and initiatives surrounding responsible AI usage in marketing, sharing our insights and learning from others.

    What We Don't Do

    1. We don't overlook AI limitations: We don't rely solely on AI-generated content without considering its limitations.
    2. We don't disregard human input: We value the importance of human creativity, intuition, and expertise in the marketing process.
    3. We don't compromise on quality: We don't prioritize AI-generated content speed over quality.
    4. We don't ignore ethical concerns: We don't use AI in ways that may be considered exploitative, discriminatory, or manipulative.
    5. We don't neglect client relationships: We don't let AI replace the importance of maintaining strong, personal connections with clients.
    6. We don't use AI for deceptive practices: We don't employ AI-generated content to mislead, manipulate, or deceive our clients or their customers.
    7. We don't use AI to invade privacy: We don't use AI tools to collect, analyze, or use personal information without proper consent and disclosure.
    8. We don't stifle creativity: We don't allow our reliance on AI to hinder the creative process or overshadow the unique talents of our team members.
    9. We don't resist change: We don't cling to outdated technologies or practices. We're open to new ideas and willing to adapt our AI strategies as needed.
    10. We dont do Impersonation. It is our company policy that employees should not use AI to impersonate any person without their expressed permission. AI can allow you to create “in the style” of public figures; as a policy, we do not do that in our company. Designated employees may, with permission and review, use AI to mimic the writing style of a current NPWS employee for the purposes of ghostwriting or editing content from that individual.
    11. We don't ignore stakeholder input: We don't disregard the opinions and concerns of our clients, employees, or partners when making decisions about AI usage. We value open communication and collaboration.