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The Power of HubSpot AI Content Generation Tools

The Power of AI: HubSpot AI Content Tools and ChatSpot
The Power of AI: HubSpot AI Content Tools and ChatSpot

What is the biggest takeaway from INBOUND 2023? Generative AI has caused a transformative shift for businesses everywhere, changing how people work, shop, and buy.

Yamini Rangan, CEO of HubSpot, shared how Generative AI is moving us from an age of information to an age of intelligence. The best way to use that intelligence is to drive stronger customer connections. Why? Because the connection is proven to drive growth.

Earlier this year, HubSpot integrated AI into new main features, Content Assistant and ChatSpot, making it easier to get started leveraging AI capabilities for your content marketing campaigns from within your existing workflows.

And just this week, at INBOUND 2023, HubSpot introduced the Smart CRM, an AI-powered system of record connected to the AI-powered engagement hubs (Marketing, Sales, CMS, Operations, and Service Hubs). 

Let’s dive in and explore how HubSpot integrates generative AI tools into the Smart CRM and hubs of engagement to help power your content.

HubSpot AI Content Assistant

HubSpot AI Content Assistant integrates OpenAI’s GPT model so you can do everything you can do with ChatGPT within Hubspot, with some extra guidance from the HubSpot interface. You can use Content Assistant to generate blog ideas, create outlines, generate paragraphs, write prospecting emails, create marketing emails, and more.

While you can perform these tasks in any generative AI tool, you have the added convenience of doing it within HubSpot. Content assistant tools natively integrate with the HubSpot products you know and love, allowing you to quickly toggle between manual and AI content creation. Here are some examples of how the HubSpot content assistant can be used across HubSpot.

HubSpot AI content writer

AI content writing tools can perform a range of tasks, including generating, rewriting, expanding, and summarizing text. With these tools, you can quickly come up with blog topic ideas, create outlines, and write copy for web pages.

Create new blogs by providing the AI content writer with prompts or topics, and let the software do the initial research and writing for you. Then, edit the content to suit your brand voice and audience’s preferences.

AI social media caption generator

With the help of HubSpot's AI social media caption generator, you can easily come up with a post caption. Simply input a brief post description and let the tool refine it by adding specifics about your audience and the tone you're aiming for. 

This AI-based caption generator can generate relevant copy suitable for various platforms such as Instagram, Facebook, LinkedIn, and Twitter, ensuring that your posts hit the right spot on any platform.

AI email writer and AI email subject line generator

HubSpot’s content assistant includes an AI email writing tool to help you generate marketing and outreach emails for sequences. Whether you’re prospecting or setting up a marketing email workflow, starting your email campaigns is faster than ever.

AI email writer and AI email subject line generator

Source: HubSpot

The Subject Line Generator helps create subject lines more quickly and scale your content creation efforts. By automating this process with AI, you can focus on other critical tasks such as content creation and optimization.

AI content assistant in Inbox and chat conversation summary

With the help of a content assistant, you can effortlessly generate responses to customer inquiries and edit existing or generated text. The assistant also offers options to rewrite, shorten, expand, or change the tone of the selected text.

To make things easier, all conversations across various channels in active threads can now be condensed into a summary in the comment section. This summary provides context for any inbox user without the need to read through every message.

AI campaign assistant: Landing page creation and ads text generation

Utilize Campaign Assistant to draft your copy and effortlessly generate a polished landing page with just one click. You can go from zero to a published landing page in mere minutes.

Craft your copy for LinkedIn and Facebook ads and quickly generate three variants to test for your next campaign with a simple click of a button.

AI SEO tools: Generate titles, meta descriptions and blog topics powered by Semrush data

Powered by ChatGPT and keyword data from Semrush, this tool makes it easy to generate blog post topics, suggested post titles, descriptions, and outlines. Simply enter a description of a broad topic you are interested in getting more ideas about, and HubSpot will provide more specific ideas that may resonate with your audience. 

One click title and meta generator analyzes your page’s content and uses generative AI to create compelling titles and meta descriptions that accurately represent the page’s content, and follow the SEO best practices.

AI generated workflow descriptions

Sometimes HubSpot users struggle to know (at a glance) why workflows were created and what they're meant for. Now with generative AI, HubSpot can assist users when trying to understand and summarize what HubSpot workflow is doing and why it was built in the first place.

AI generated reports and report descriptions

Creating reports can be really difficult and time-consuming. Using Generative AI, HubSpot makes it easier than ever to answer questions by generating reports from them. Having a description that helps to explain what a report contains, what it’s useful for, and what questions it can answer makes it much easier to gain insights.

More to come

Additional AI-powered tools that are coming soon to HubSpot include:

  • AI website builder
  • AI image generation
  • AI-generated social copy within blog editor
  • AI Content Assistant: Text generation across the whole platform


ChatSpot is a conversational CRM bot that allows you to accomplish what you already do in HubSpot faster. Rather than generating content, ChatSpot gets things done in HubSpot. With ChatSpot, you can find out answers to reporting and status questions, reach out to contacts and leads, perform prospecting research, and do sales forecasting using the data you have in HubSpot.

chatspot (1)

Source: HubSpot

This allows you to get more out of the time you spend in HubSpot, and this type of AI chat integration into your main applications has the potential to greatly speed up everyday workflows and boost productivity.

Key ChatSpot features

  • Draft cold outreach sales emails
  • Discover companies by technology, size, location and more
  • Company research
  • Company funding data
  • Company news
  • Prospect research
  • Summarize company, prospect or a deal
  • Find organic and PPC keywords for a company
  • Find related search phrases and questions
  • Summarize YouTube videos
  • Summarize podcast stats
  • Summarize articles
  • Search HubSpot’s knowledge base
  • Create reports and analyze them
  • Manipulate CRM data

Get the most out of HubSpot’s generative AI tools

Interested in learning how to get started with using AI today, including from right within HubSpot? Reach out to us to schedule a free consultation.

Marko Bodiroza

Written By: Marko Bodiroza

Director of Marketing @ New Perspective | Producer of Green New Perspective Podcast | AI Advocate