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➜ Book Intro Call
➜ Book Intro Call

    Industrial and Manufacturing B2B Marketing Agency

    Complex manufacturing sales cycles need tailored strategies. We’re here to help you reach the right audience, maintain momentum, and close deals effectively

    Challenges Industrial & Manufacturing Leaders Often Face

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    Sales Cycles Dragging
    Revenue Down

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    No Clear ROI & Performance Visibility

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    Poor Lead Quality & Conversion

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    Difficulty Reaching Niche Audience

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    Outdated Tech Stack
    Limiting Growth

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    Optimizing Old Processes for AI Age

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    Sales & Marketing Disconnect

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    Resources & Budget Constraints

    Hard-Hitting Insights from Industry Leaders

    We talked with many industrial & manufacturing thought leaders like you to discuss how they tackle business and marketing challenges.

    We Don’t Just Talk Data: We Live It

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    Join focused strategy sessions to clarify your goals, sharpen KPIs, refine your ideal client profile and messaging, map the buyer journey, and plan demand generation with intent.

    How Do You Attract Higher-Value Leads?

    You connect with the right decision-makers in your industry. With clear, targeted messaging, your offer reaches the people who matter most, when it matters most.

    How Do You Speed Up Sales Cycles?

    You cut the delays out of your funnel. By making every stage work better, your prospects move from interest to closed deals faster. You close more, in less time.

    How Do You Align Sales & Marketing?

    Your marketing and sales teams share real goals and data. Everyone knows the plan, works together, and drives revenue, faster.

    How Do You Break Into New Markets?

    You find new opportunities and act on them with purpose. Launch targeted campaigns that get results in new markets, while keeping your core offer strong.

    80%

    of companies will soon compete primarily on customer experience, with digital marketing will be a crucial factor.

    77%

    of consumers prefer buying from brands with a commitment to bettering the world.

    94%

    of B2B buyers conduct detailed online research before making any purchases.

    Industries We Help

    We work with organizations across many industrial/manufacturing sectors. Here are a few:

    Smart Manufacturing & Automation

    Industrial IoT
    Predictive Maintenance
    Robotics & Production Automation
    Digital Twins
    Real-Time Monitoring
    Machine Learning in Manufacturing
    Automated Inspection
    Sensor Technology

    Green Manufacturing & Sustainable Production

    Carbon-Neutral Manufacturing
    Energy-Efficient Production
    Circular Economy Solutions
    Sustainable Materials & Packaging
    Waste Reduction & Zero-Waste Practices
    Renewable Energy Integration
    Bioplastic & Bio-Based Materials
    Low-Carbon Production

    Supply Chain & Resource Efficiency

    Sustainable Supply Chains
    Lean Manufacturing
    Resource Management & Efficiency
    Sustainable Logistics & Fleet Management
    Eco-Friendly Materials & Ethical Sourcing
    Green Warehousing
    Modular & Closed-Loop Manufacturing
    Compliance Automation & Emissions Tracking

    Advanced Manufacturing & Industrial Innovation

    3D Printing & Additive Manufacturing
    Cyber-Physical Systems
    Green Technology & Eco-Industrial Parks
    Sustainable Product Design & Life Cycle Assessment
    Automation Software & Process Control
    Smart Factories
    Eco-Efficient Technologies
    Recyclable & Reusable Materials

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    B2B Growth Strategy Session

    Optimize Your Funnel with Expert Insights

    Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.

    ➜ Book Your Free Growth Session Now

    Real Results

    Industrial and Manufacturing Companies Winning.

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    341% Increase in Lead Generation

    To support Socomec’s US growth, we optimized their inbound strategy and improved lead capture and conversion workflows, tightening handoff between marketing and sales.

    Results:

    • 341% increase in lead generation

    • 174% increase in conversion rate

      Read case study →

    158% Increase in Lead Generation

    We rebuilt Williamson’s digital journey and sales content strategy to improve lead handoff and accelerate the marketing-to-sales funnel.

    Results:

    • 158% increase in lead generation

    • 300% increase in conversion rate

      Read case study →

     

    105% Increase in Conversion Rate

    We restructured DDPS’s digital experience and implemented conversion-focused optimizations to support sales with better-qualified leads and stronger content alignment.

    Results:

    • 105% increase in conversion rate

    • Stronger lead generation from improved UX and navigation

      Read case study →

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    65%

    Increase in Online Sales

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    $100M+

    Well on its way to becoming a $100 million company.

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    483%

    Year-Over-Year Increase in Lead Generation

    Manufacturing

    “They helped us move our marketing into the 21st century.”

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    ⭐⭐⭐⭐⭐

    Don Doell
    President at De Dietrich Process Systems

    Why Manufacturers Choose New Perspective

    We’re here to help you grow and win.
    We’re more than just marketers: we’re your partners.

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    Over 20 Years

    Helping B2B companies grow with smart, measurable marketing since 2003.

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    100% Senior Team

    Every team member has 6+ years of experience. No juniors, no shortcuts.

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    Deep B2B Expertise

    In manufacturing and industrial automation industries, with proven results.

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    End-to-End Strategy

    We connect awareness to revenue with strategy, content, media, and tech.

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    Transparent Process

    Weekly check-ins, clear timelines, and full visibility into performance.

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    HubSpot Partner Agency

    Proud partners since 2013, ranked in the top 10% of accredited agencies worldwide.

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    Ready to Scale Your Manufacturing Business?

    If your industrial manufacturing company is serious about growth, we’re ready to help. No more wasted time. No more chasing bad leads. Just clear, measurable growth. 

    ➜ Book Intro Call

    ☎️ 508-755-6797

    364 Burncoat Street, Suite 2
    Worcester, MA, 01606

    ➜ Book Intro Call

    New Perspective Marketing is Google Partner (Opens in new tab)
    New Perspective Marketing is a Clutch Award Winner

    What We Do

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    New On Our Blog

    • Why Every Manufacturer Should Be on LinkedIn (and What to Post)
    • Manufacturing Marketing Challenges of 2025 (and How to Fix Them)
    • Marketing Future Tech: What’s Next in 2025?

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