01 - Social Media Ads

Whatever industry you’re in, B2C or B2B, your prospects are still human. That means they’re on social media. Targeting these people on the sites they use most often is a great way to raise awareness and ensure your business remains top of mind.

02 - Geotargeting & Geofencing

There’s targeting and then there’s hyper-targeting. The more you know about your potential customers, the better. Let’s say your ABM strategy focuses on prospects who work in a specific building or people who are attending a specific event. Geofencing allows you to target your audience based on their location with highly relevant messages.

03 - Pay Per Click

Every day, your customers are searching for answers to their problems online. Ranking high in search results is a great way to reach them, but it takes time. Pay Per Click ads are your shortcut to the top of the search result page. They help you reach the most relevant audience possible and you only pay if they click through to your website.

04 - Retargeting Campaigns

Many prospects aren’t ready to make a decision the first time they visit your website. Don’t let them forget about you; retargeting campaigns specifically target people who have already visited your site. They allow you to recapture the attention of someone who may be ready to give your business a try.

Optimizing for Results

As you continue to refine and advance your paid search strategies, consider expanding into new keywords and match types, testing different ad formats and placements, and utilizing automation to optimize bidding strategies. Integration with other marketing channels can also bolster your campaign's effectiveness, ensuring that your brand continuously evolves to meet changing market dynamics.

For B2B companies, informative PPC ads can capture potential customers during research mode and position your brand as a trusted resource. "Your clients are human, regardless of whether they are B2B or B2C. So, they’re spending time on Facebook – and that’s where your business should be too."