Unlocking Success: B2B High-Tech Manufacturer Slashes Cost-per-Lead by an Impressive 59.4%
Our client is a market leader in the high-tech B2B manufacturing space.
Paid media management, paid media optimization, landing page optimization.
B2B manufacturing, high-tech manufacturing.
Facing challenges in generating positive ROI from their paid media campaigns, a reputable B2B high-tech manufacturing company sought help. The company decided to collaborate with New Perspective to enhance their paid media management and optimize their landing page experience, aiming for improved performance and the fulfillment of their business objectives.
1. Reduce their cost-per-lead
2. Increase the conversion rate
3. Decrease their cost-per-click
The client's main objectives were to reduce their cost-per-lead, increase their conversion rate, and decrease their cost-per-click.
How we helped
As a B2B high-tech manufacturing company, they required a specialized approach that would effectively target their niche audience and maximize returns. Leveraging their expertise in the B2B high-tech manufacturing industry, New Perspective focused on two key areas — Paid Media Management and Landing Page Optimization — to help the company achieve their goals.
Paid Media Management and Optimization
- New Perspective's team carefully analyzed the client's paid media performance, identifying areas of improvement specific to the B2B high-tech manufacturing industry.
- The team removed poor-performing keywords, ad groups, and networks to eliminate wasted ad spend and ensure the client's budget was used efficiently.
- The team redirected the client's budget towards top-performing targets within the industry, maximizing returns and more effectively reaching the company’s niche audience.
- The team improved budget optimization and allocation across mobile and desktop users, ensuring that the client's campaigns were always optimized for maximum performance.
Landing Page Optimization
- New Perspective redesigned the client's landing page experience, ensuring that it catered specifically to the needs of their B2B high-tech manufacturing audience.
- The team set up and ran an A/B testing program to continuously improve messaging and page design based on data-driven insights.
- The team applied the results of these tests to the client's landing page design, optimizing it for maximum conversions.
After just three months of working with New Perspective,
the client saw significant improvements in their key performance metrics:
Decrease in cost-per-lead
Allowing the client to generate more leads within their budget and reach their niche audience more effectively.
Increase in coversion rate
Demonstrating that the changes implemented effectively resonated with the client’s B2B high-tech manufacturing audience.
Decrease in cost-per-click
Making the client’s paid media campaigns more cost-effective and allowing them to reach their business goals more efficiently.
By partnering with New Perspective, the client was able to leverage expert knowledge and strategic insights to optimize their paid media management and landing page experience. As a result, they achieved their goals of reducing cost-per-lead, increasing conversion rates, and lowering cost-per-click, achieving significant business success. This success story highlights the value of working with experienced professionals like New Perspective to maximize ROI and drive meaningful business results in the B2B high-tech manufacturing industry