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    PPC Case Study: How we reduced cost-per-lead by 48.2% in 5 months

    B2B High Growth Company

    Company in the B2B tech space that needed to optimize their paid media efforts.

    INDUSTRY

    B2B High Tech

    COMPANY SIZE

    11-50

    SERVICES WE PROVIDED

    Paid Search Management, Paid Media Optmization

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    Their Story

    Is there any marketing team that doesn't have cost savings near the top of their annual planning priority list? Cutting costs is straightforward enough but what about the need to concurrently grow the business in a competitive industry? How did we rationalize the legitimate demand for cost efficiency while building a higher-performing campaign?

    The Challenge

    While lead quality wasn't an issue, lead costs were too high. The client hoped to significantly reduce wasted ad spend - maintaining lead volume and reducing cost-per-lead. We focused our efforts accordingly:

    1. Avoided poorly targeted searches which had led to low purchase intent
    2. Used A/B message testing to continuously improve campaign performance
    3. Adjusted demographic targeting to maximize campaign results
    4. Managed individual keyword bids to establish the optimal combination of performance and cost per click
    5. Investigated new keyword ideas based on actual target search terms
    6. Analyzed competitor keyword activity and leveraged high performing keywords

    What Our Partnership Delivered

    Our efforts achieved overall budget savings of 33% while driving a higher number of qualified leads.

    The numbers don’t lie. Working in close collaboration with a partner that had well-articulated business objectives, we were able to help drive more business at a lesser cost. And who does like that kind of business success story?

    48.2%

    Cost-per-lead decrease

    22.8%

    Total lead volume increase

    37.4%

    Cost-per-click decreased

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