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Engineered Systems Manufacturing

Industrial Website Design That Lifted Conversion Rate 105%

DDPS needed leads for a new Powder Handling product line, but its website was dated and hard to navigate. A redesign and a gated content offer lifted the website conversion rate by 105%.

DDPS engineered process equipment
105%
Increase in website conversion rate
After the website redesign
1100+
Employees worldwide
Company size

The Client

About DDPS

De Dietrich Process Systems (DDPS) is a French global supplier of engineered systems, equipment and services for the fine chemical and pharmaceutical industries. It was founded in 1684 and brings together the companies formerly known as De Dietrich Glass Lining, Rosenmund-Guedu and QVF Process Systems.

DDPS was launching a Powder Handling product line that was new to the company. It came to New Perspective for a website that could support lead generation.

Key Takeaways

  • Website conversion rate up 105%.
  • A redesigned homepage and navigation for a large product range.
  • New Powder Handling product pages and a gated offer to drive leads.

The Challenge

A New Product Line on a Dated Website

The goal was lead generation for the Powder Handling line. Many existing customers did not know DDPS offered it.

  • 01

    A Dated Look

    The site did not reflect a modern, professional company.

  • 02

    Hard to Navigate

    A large product range was difficult for visitors to explore.

  • 03

    Not Built to Convert

    The site was not optimized for conversions, a weak base for a product launch.

The Approach

How We Helped DDPS

We redesigned the site as a solid base for marketing and added a strong content offer to drive leads. Select a phase to see the work.

Step 1 of 4

A Modern Look and Feel

We redesigned the site's global elements. The result is more modern and easier to navigate.

DDPS website redesign shown on screens

Step 2 of 4

An Improved Navigation System

The new homepage presents DDPS as the modern, professional company it is. It also gives visitors intuitive paths through the site.

Step 3 of 4

Powder Handling Product Pages

New product pages highlight the Powder Handling services DDPS wanted to promote.

Step 4 of 4

A Gated Powder Handling Offer

A gated Powder Handling offer built brand awareness and drove more lead conversions.

The Results

What the Redesign Delivered

The new site and gated offer gave the Powder Handling launch a strong base.

  • Conversion 105% Increase in website conversion rate

    A modern design, clearer navigation and a gated offer turned more visitors into leads.

    After the website redesign
  • Scope 4 Areas of the site rebuilt

    Global elements, navigation, Powder Handling product pages and a gated lead offer.

    Project scope

FAQs

Frequently Asked Questions

01Who is DDPS?

De Dietrich Process Systems is a French global supplier of engineered systems, equipment and services for the fine chemical and pharmaceutical industries.

02What was the main goal of the project?

Lead generation for the new Powder Handling product line, which many existing customers did not know DDPS offered.

03What did New Perspective change on the website?

We refreshed the global design, improved the homepage and navigation, rebuilt the Powder Handling product pages and added a gated offer.

04What result did DDPS see?

The website conversion rate increased by 105%.

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