SaaS Lead Generation: 158.3% More Leads With Regional SEO
Region-specific SEO landing pages grew page traffic 196.8% and helped lift total lead volume 158.3% for an agtech SaaS brand.
The Challenge
Standing Out in a Competitive Agtech SaaS Market
The client needed a demand generation partner to stand out in a crowded market and build interest, awareness and demand.
Search was the starting point. The site had to rank for the phrases buyers use and turn that traffic into leads.
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01
Ranking for Key Search Phrases
The site needed to rank higher for the search phrases that matter to agtech SaaS buyers.
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02
Turning Organic Traffic Into Leads
Organic visits had to produce more leads, not just more sessions.
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03
Several Regional Markets
The company serves several regional markets, so search visibility had to work region by region.
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04
High Cost per Engagement
Each engagement in this market is costly to win, so lead quality mattered as much as volume.
The Approach
How We Grew Organic Leads
We focused on high-intent search terms and regional location pages. Select a phase to see the work.
Step 1 of 3
High-Intent Keyword Targeting
We focused the SEO work on high-intent, transactional search queries. These terms bring in visitors who are closer to a buying decision.
Step 2 of 3
Optimized Regional Location Pages
We optimized location pages for each region the client serves. Visitors who clicked through went straight to the regional site most convenient to them.
Step 3 of 3
Ongoing SEO Strategy
The SEO work continues. It gives the client a scalable plan for organic growth across its regional markets.
