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B2B Technology

HubSpot Migration That Doubled Website Traffic in 2 Months

QiO replaced a hard-to-manage WordPress site with a new website on HubSpot Content Hub. Traffic doubled within two months of the relaunch and the site now brings in 7-8 organic leads per week.

Redesigned QiO Technologies website
2X
Website traffic
Within two months of the relaunch
7-8
Organic leads per week
Without additional campaigns

The Client

About QiO Technologies

QiO Technologies is a B2B technology company. It builds digital solutions that optimize industrial operations and sustainability, including AI-driven carbon reduction.

QiO came to New Perspective for a scalable digital foundation that could support its growth targets and represent its technology accurately.

Key Takeaways

  • Website traffic doubled within two months of the relaunch
  • 7-8 organic leads per week without additional campaigns
  • One HubSpot platform for CRM, automation and the website

The Challenge

A Website That Held Back Growth

QiO's digital marketing infrastructure was hindering its growth. The goal was a scalable foundation that could support ambitious targets and reflect the company's technical expertise.

QiO website before the redesign
  • 01

    A Hard-to-Manage WordPress Site

    The existing site was difficult to manage. It lacked the functionality and scalability modern marketing needs.

  • 02

    No Inbound Lead Generation

    QiO had no inbound program to attract and engage potential clients.

  • 03

    No Marketing Automation

    Without automation, QiO had no system to track leads or nurture engagement.

The Approach

How We Helped QiO

We worked from a detailed, structured plan in close step with QiO's internal team. Select a phase to see the work.

Step 1 of 3

HubSpot Integration

We implemented HubSpot as a unified CRM and marketing automation tool. It streamlined QiO's lead tracking, engagement and workflows.

Step 2 of 3

Inbound Marketing Strategy

We created a full inbound strategy with structured lead generation campaigns to drive organic growth.

Step 3 of 3

Website Redesign on HubSpot Content Hub

We rebuilt QiO's website on HubSpot Content Hub: a secure, scalable, content-driven platform for its technology.

The new site puts ease of use first, with a strong, consistent brand message for QiO's audience.

QiO website pages on HubSpot Content Hub

From day one, my experience with New Perspective Marketing was nothing short of amazing. The team was extremely communicative, clearly knew their stuff when it came to strategy, HubSpot, and inbound marketing, and made me feel heard. They genuinely cared about our business and helped to articulate and make real my vision for improving the marketing at QiO. I would highly recommend New Perspective as they truly feel like an extension of your team.

Kristina Flickinger VP Marketing, QiO

The Results

Double the Traffic, Steady Organic Leads

The partnership delivered fast, measurable growth and a new digital presence for QiO.

  • Traffic 2X Website traffic

    Traffic doubled after the move from WordPress to HubSpot Content Hub.

    Within two months of the relaunch
  • Leads 7-8 Organic leads per week

    QiO had no inbound lead generation before the project.

    Without additional marketing campaigns

FAQs

Frequently Asked Questions

01What platform did QiO move to?

QiO moved from WordPress to HubSpot Content Hub. HubSpot also became its CRM and marketing automation tool.

02How fast did traffic grow after the relaunch?

Website traffic doubled within two months of the relaunch.

03How many leads does the new site generate?

7-8 organic leads per week, without additional marketing campaigns.

04What were QiO's objectives?

Adopt an inbound marketing strategy, redesign the website, implement HubSpot for marketing and establish a content-rich strategy.

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