Solar SEO Case Study: 4X Search Impressions in 6 Months
Technical fixes and thought leadership content grew a solar company's search impressions from 29K to 115K in 6 months.
The Challenge
Reaching More Homeowners Through Search
PosiGen needed greater online visibility to reach more homeowners and support its mission of making solar power accessible.
The website was not attracting enough organic traffic. Its limited keyword coverage, technical SEO issues and site audit score pointed to clear opportunities for improvement.
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01
Limited Keyword Coverage
The website ranked for about 300 organic keywords, limiting its visibility for relevant solar and energy efficiency searches.
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02
Technical SEO Issues
A site audit score of 79% showed room to improve the website's technical SEO and search performance.
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03
Low Search Visibility
With 29K search impressions at the starting point, PosiGen needed more opportunities to appear in front of homeowners.
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04
Brand Messaging and Positioning
The website needed to communicate PosiGen's solar offerings and affordability mission to the right audience.
The Approach
How We Helped PosiGen
We focused on the website, search visibility and ongoing SEO improvements. Select a phase to see the work.
Step 1 of 4
Website Audit and Keyword Research
We audited the website to identify opportunities for improvement. Keyword research focused on solar and energy efficiency searches that matched PosiGen's offerings, audience and mission.
Regular updates and client feedback kept the work aligned with business priorities.
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Step 2 of 4
Technical and Onsite SEO
We addressed the technical and onsite SEO issues identified in the audit. The work aimed to improve the website's search performance and help its pages reach more relevant searches.
Step 3 of 4
Content Creation and Optimization
We improved website content and created content around relevant solar topics. The goal was to explain PosiGen's services clearly and reach homeowners searching for affordable solar and energy efficiency solutions.
Step 4 of 4
Continuous SEO and Website Improvements
We prioritized the website's most impactful pages and continued improving the site over time. Ongoing SEO work and content updates helped PosiGen expand its organic search presence.
The workflow between our teams has been great. New Perspective always has time to jump on a call or help with Ad Hoc requests.
Christine Drew
Senior Marketing Manager, PosiGen
