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Signage Manufacturing

Manufacturing SEO: 153% More Organic Traffic in 9 Months

A full SEO audit, technical fixes and a steady content calendar lifted Flexlume's organic search traffic 153% in nine months. Organic impressions grew 9X over the same period.

Flexlume website shown on desktop and mobile devices
153%
Increase in organic search traffic
First 9 months
9X
Increase in organic search impressions
10,018 to 90,337
465%
Increase in organic blog visits
First 9 months
7X
Increase in organic ranking keywords
First 9 months

The Client

About Flexlume

Flexlume offers complete signage solutions. It designs, manufactures and installs interior and exterior signs, and provides commercial lighting and maintenance services.

Digital roadblocks were holding back its growth. Flexlume partnered with New Perspective to grow organic traffic, qualified leads and revenue through SEO.

Key Takeaways

  • Organic search traffic grew 153% in nine months.
  • Site health rose from 82% to 97%.
  • Three to four SEO blog posts a month drove a 465% rise in organic blog visits.

The Challenge

Technical and On-Site Issues Holding Back Growth

Flexlume wanted more organic traffic, more qualified leads and revenue growth. A range of digital roadblocks stood in the way.

  • 01

    Technical Issues

    Slow site speed, broken internal and external links, permanent redirects and 4xx pages hurt the user experience.

  • 02

    On-Site SEO Issues

    Missing and duplicate H1s, duplicate titles, missing alt attributes, non-descriptive anchors and unoptimized meta tags weakened SEO.

  • 03

    Content Gaps

    Duplicate content and low word counts held back engagement.

  • 04

    Indexing Errors

    Indexing and sitemap errors made Flexlume's services harder to discover.

The Approach

How We Helped Flexlume

We ran the work on a monthly retainer, not as a one-off project. Select a phase to see the work.

Step 1 of 4

A Full SEO Audit and Technical Fixes

  • Ran a detailed SEO audit to map every issue.
  • Improved site speed and fixed the technical issues hurting the user experience.
  • Raised site health from 82% to 97%.

Step 2 of 4

Keyword Research and Page Optimization

We completed keyword research and optimized pages, including meta titles, meta descriptions, H1s and alt text.

Step 3 of 4

A Regular Publishing Calendar

A detailed content calendar kept publishing on schedule. Three to four SEO-optimized blog posts were added each month.

Step 4 of 4

Indexing and Sitemap Fixes

We fixed indexing issues and sitemap irregularities so search engines could find Flexlume's services. Tools included HubSpot, Semrush, Ahrefs and Screaming Frog.

Flexlume illuminated signage

The Results

What Flexlume Achieved

Results from the first nine months after work began.

  • Traffic 153% Increase in organic search traffic

    Organic visits grew steadily as fixes and content went live.

    First 9 months
  • Impressions 9X Increase in organic search impressions

    Impressions rose from 10,018 to 90,337.

    First 9 months
  • Blog 465% Increase in organic blog visits

    Driven by three to four new SEO blog posts each month.

    First 9 months
  • Keywords 7X Increase in organic ranking keywords

    Flexlume now ranks for far more search terms.

    First 9 months

FAQs

Frequently Asked Questions

01How much did Flexlume's organic traffic grow?

Organic search traffic grew 153% in the first nine months. Organic impressions rose 9X, from 10,018 to 90,337.

02What SEO issues did Flexlume have?

Slow site speed, broken links, redirects and 4xx pages. On-site issues such as missing or duplicate H1s and titles. Duplicate content, low word counts and indexing and sitemap errors.

03How much content did New Perspective publish?

Three to four SEO-optimized blog posts each month, planned in a detailed content calendar. Organic blog visits rose 465%.

04Which tools were used?

New Perspective used HubSpot, Semrush, Ahrefs and Screaming Frog.

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