Energy Efficiency Marketing: 75% More Website Traffic
A new brand, website and inbound marketing plan helped Energy Monster grow. Non-paid website traffic rose 75% and mobile conversion rate rose 100%.
The Challenge
A Growing Business That Needed a Brand to Match
Energy Monster's goals changed as the business grew. It needed a memorable brand, a website that could grow with it and a plan to draw attention.
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01
Brand Creation
Energy Monster wanted a fun, personable brand that could build an emotional connection with its audience.
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02
A Website for Its Persona
It needed a great website that spoke directly to its target persona and could grow with the company.
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03
Inbound Marketing
With a new brand and website in place, the next step was drawing attention with inbound marketing.
The Approach
How We Helped Energy Monster
Flexibility is the core of this partnership, since an energy contractor's needs can change with the seasons. Select a phase to see the work.
Step 1 of 4
Complete Brand Development
Our team took a sketch from Energy Monster's founder and built on it. The result is Wattson, a little green monster intent on helping you save energy.
Step 2 of 4
A Website That Grows With Them
We designed and built a website that could grow with the company. We keep making small, impactful updates as the business changes.
Step 3 of 4
A Homepage for Every Service Area
We redesigned the homepage to better serve users from different areas.
Step 4 of 4
A Custom Inbound Marketing Plan
Inbound work has grown from blogging to videos and in-depth lead nurturing campaigns. A clear, actionable marketing plan adapts as needs change.
