B2B Website Design for a Nanotech Materials Maker
A responsive website, new product photography and an editable product catalog for a nanomaterials manufacturer with 14 product lines.
The Challenge
A Complex Product Line on an Outdated Site
Nyacol sells dozens of specialized materials to buyers in very different industries. Its old website made that range harder to explore, not easier.
The goal was a modern, easy-to-use and search-friendly site that worked on any device, with simple access to documentation and sample requests for every product.
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01
An Outdated CMS
Keeping product information current took too much effort. Nyacol needed a system its team could update in a cost-effective way.
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02
A Site That Wasn't Optimized
The site wasn't built for search engines, or for the growing share of buyers on phones and tablets.
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03
A Complex Back-End Ordering System
Managing products behind the scenes was complicated. Documentation and sample requests were harder to reach than they should be.
The Approach
How We Helped Nyacol
We took a researched, planned approach to four initiatives: a full redesign, new photography, an editable product catalog and easier access to documentation and samples. Select a phase to see the work.
Step 1 of 4
A Modern, Responsive Website
We delivered a fully redesigned custom website with a responsive design, so buyers get the same experience on desktop, tablet and phone.
The structure is built for search, with clear paths from each application to the products that serve it.
Step 2 of 4
New Product Photography
We photographed Nyacol's products for the new site. Consistent, professional images now run across the catalog and help buyers recognize each product line.
Step 3 of 4
An Editable Product Catalog
New and returning customers need different things. We built a fully editable back end that makes it simple to add, remove and modify products.
The result is easy for Nyacol's team to manage and works for buyers on any device.
Step 4 of 4
Documentation and Sample Requests
Technical buyers want data before they talk to sales. We made documentation and sample requests easy to reach for every product, so prospects can evaluate a material on their own schedule.
