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Indoor Agriculture Technology

Agribusiness Marketing: Agtech Startup From Launch to IPO

Agrify had five months to build a brand, a website and a demand generation plan before its industry's biggest trade show. The launch made it a market leader within its first year, and Agrify went public in 2021.

Agrify
5
Months from new brand to trade show launch
Less than 5 months
2021
Year Agrify went public
IPO

The Client

About Agrify

Agrify is a fast growing developer of premium grow solutions for the indoor agriculture market. It serves cannabis, controlled environment agriculture and vertical farming.

Shortly after its funding, Agrify brought in New Perspective to build a brand, an online presence and a launch plan in under five months.

Key Takeaways

  • A new brand, website and launch plan in under five months.
  • Established as a cannabis market leader in its first year.
  • Agrify went public in 2021.

The Challenge

A Brand and a Launch in Five Months

Agrify needed a brand, a brand strategy and a strong online presence in the five months before the cannabis industry's biggest trade show. That event would shape its first year of growth.

  • 01

    A Complete Brand Strategy

    A new market entrant needed a brand and a clear strategy behind it.

  • 02

    An Online Presence

    Agrify had to establish and grow its online presence from the start.

  • 03

    Demand Generation

    The launch needed a demand generation plan with real impact.

  • 04

    Thought Leadership

    Agrify wanted to be seen as a thought leader in its market.

The Approach

How We Helped Agrify

Careful planning for the launch paid off across the web presence, demand generation plan and trade show. Select a phase to see the work.

Step 1 of 3

Inbound Marketing Strategy

We created an inbound marketing strategy that used strong content to reach and engage prospective customers.

agrofy

Step 2 of 3

A Launchpad Website on HubSpot CMS

We designed and built a launchpad website on HubSpot CMS. It held the high-value content needed to support the demand generation plan.

A continuous improvement plan keeps a regular flow of updates going after launch.

Agrify website and brand visual

Step 3 of 3

Corporate Identity Rebrand

We rebranded the corporate identity with new brand assets and a new logo. Brand guidelines help the team keep its marketing unified.

Agrify brand identity visual

We brought New Perspective in shortly after receiving our funding, with a timetable that was beyond aggressive. We had less than 5 months to develop a new brand, establish a substantial online presence and prepare for the largest trade show in the world in our industry. The team made our mission theirs, gave us a KILLER brand and hit every milestone on the way to a massively successful launch. Couldn't have done it without them!

Jim Boudreau COO, Agrify

The Results

From Launch to IPO

The launch established Agrify as a cannabis market leader, even though the company was less than a year old.

  • IPO 2021 Agrify went public

    Our work helped establish Agrify as a market leader on its way to going public.

    2021
  • Speed 5 Months to launch

    Brand, website and demand generation plan were ready for the industry's largest trade show.

    Less than 5 months

FAQs

Frequently Asked Questions

01What does Agrify do?

Agrify develops premium grow solutions for the indoor agriculture market, including cannabis and vertical farming.

02How long did the launch take?

Less than five months, from new brand to the industry's largest trade show.

03What did New Perspective deliver for Agrify?

A launchpad website on HubSpot CMS with continuous improvements, an inbound marketing strategy and a corporate rebrand with a new logo and brand guidelines.

04What happened after the launch?

Agrify was established as a cannabis market leader in its first year and went public in 2021.

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