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B2B SaaS Technology

B2B SaaS SEO: 113% Growth in Under 12 Months

An SEO-led content strategy with a steady publishing cadence grew SEO 113% in under 12 months. Resource and blog visits went from 0 to 1000.

B2B SaaS company website shown on a laptop
113%
SEO growth
12 months
0 to 1000
Resource and blog visits from SEO
Under 12 months
0 to 30
New client activations per month
Under 12 months

The Client

About the Client

Our client is a growth-focused B2B company in the SaaS space. It wanted to grow through content creation.

It did not know how to create SEO-focused, highly technical content efficiently. It came to New Perspective for a content and SEO plan that its team could sustain.

Key Takeaways

  • SEO grew 113% in under 12 months.
  • Video made expert content efficient for the engineering team.
  • A consistent publishing cadence drove awareness and consideration.

The Challenge

Technical Content Without a Clear Process

How could the company break through and attract attention? Was a hockey stick growth curve in lead generation attainable? The answer was yes, with an SEO-led content strategy.

  • 01

    Highly Technical Subject Matter

    The industry is technical, so content had to be accurate and expert-led.

  • 02

    Engineers' Time

    Content required input from subject matter experts, who were engineers with limited time.

  • 03

    A Consistent Cadence

    Frequency and relevance drive awareness, so the company needed a publishing rhythm it could keep.

The Approach

How We Helped

We built a content calendar and an integrated SEO plan. Select a phase to see the work.

Step 1 of 3

Content Optimized Against Keywords

We created a content calendar with an integrated SEO plan. Each piece was optimized against target keywords, since frequency and relevance drive awareness and consideration with the target audience.

Step 2 of 3

A Video-Led Content Strategy

Because the subject matter needed engineers' input, video was the most impactful, enjoyable and efficient format for the client's team.

Step 3 of 3

A Strong, Consistent Publishing Cadence

Many companies abandon content before it has a chance to resonate. This client committed to the process and kept publishing.

The Results

What Our Partnership Delivered

In less than 12 months, the content and SEO strategy delivered more site traffic and more, higher quality sales leads.

  • SEO 113% SEO growth in 12 months

    Growth from a consistent, keyword-led publishing cadence.

    12 months
  • Blog 0 to 1000 Resource and blog visits from SEO

    The resource and blog section went from no SEO visits to 1000.

    Under 12 months
  • Clients 0 to 30 New client activations per month

    New client activations grew from zero to 30 a month.

    Under 12 months

FAQs

Frequently Asked Questions

01How much did the client's SEO grow?

SEO grew 113% in under 12 months. Resource and blog visits from SEO went from 0 to 1000.

02Why did the strategy use video?

The industry is technical and content needed input from engineers. Video was the most impactful, enjoyable and efficient format for their team.

03Which services did New Perspective provide?

SEO services, paid search management and paid media optimization, along with a content calendar and integrated SEO plan.

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