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Indoor Farming Technology

Agriculture Digital Marketing: 297% Higher Conversion Rate

Content, video and social campaigns lifted Living Greens Farm's conversion rate 297% and lead generation 158%, year over year. It was the company's best sales year ever.

Living Greens Farm website shown on desktop and mobile devices
297%
Increase in conversion rate
Year over year
158%
Increase in lead generation
Year over year
326,543
Video plays
Brand video
8,246
Clicks to the store locator page
Consumer demand

The Client

About Living Greens Farm

Living Greens Farm is an indoor aeroponic farm enterprise grounded in Midwest farming tradition. It uses cutting-edge technology to grow leafy greens anywhere, without pesticides or herbicides. Compared to traditional farming, the process uses 95% less water, needs a fraction of the land and emits 95% less CO2.

As a new, venture capital-funded company, it had to hit business goals fast while managing investors, retail partners and consumers. It came to New Perspective to build brand awareness and drive revenue growth.

Key Takeaways

  • Conversion rate rose 297% and lead generation 158%, year over year.
  • One brand video drew 326,543 plays and 874 shares.
  • The client called it its best sales year ever.

The Challenge

Two Audiences and a Short Timeline

Living Greens Farm had to reach businesses and consumers at the same time, on a venture-funded timeline. It had two distinct goals.

Leafy greens growing in a Living Greens Farm indoor aeroponic facility
  • 01

    More Qualified Traffic for B2B and B2C

    Find qualified businesses to license its vertical farming technology worldwide. Drive consumer demand by showing buyers where to find retailers carrying its products.

  • 02

    Stronger Brand Awareness

    Keep the brand top of mind in the produce section. Consumer demand would also help close new grocery store relationships.

The Approach

How We Helped Living Greens Farm

We set out to make Living Greens a preferred choice in a competitive produce section, then use consumer demand to win new retail partners. Select a phase to see the work.

Step 1 of 4

Thought Leadership and Educational Content

We created a steady cadence of vlogs, blogs and webinars. They showed consumers why Living Greens products are the healthiest, safest, most nutritious and eco-friendly choice in the produce section.

Step 2 of 4

A Brand Video on Aeroponics

We created a brand video that introduced the concept and benefits of aeroponics to consumers. It sparked conversation among viewers and drove interest in the brand.

Step 3 of 4

Social Campaigns That Drove Traffic

We managed social campaigns that drove targeted traffic to the website and helped bring in new leads.

Step 4 of 4

Sales and Marketing Working Together

With the Living Greens Farm team, we built a plan to align sales and marketing. We created content that caught each persona's interest, which sales then used to nurture leads and close deals.

From Day One, New Perspective asked a lot of questions and did a lot of research. The team had a strong desire to immerse themselves in our company and the industry in order to add maximum value to our efforts. They consistently come to the table with relevant solutions to help meet our goals. Their natural curiosity and the professional and experienced nature of the team is why we chose to partner with New Perspective.

Nate Klingler VP of Business Development, Living Greens Farm

The Results

Best Sales Year Ever

The new website and integrated inbound marketing turned thousands of leads into loyal customers who promoted the brand to friends and family.

  • Conversion 297% Increase in conversion rate

    More website visitors became leads and customers.

    Year over year
  • Leads 158% Increase in lead generation

    Content and social campaigns drove more qualified leads.

    Year over year
  • Video 326,543 Video plays

    The brand video also earned 874 shares and 252 comments.

    Brand video
  • Retail Demand 8,246 Clicks to the store locator page

    Consumers looking for stores that carry Living Greens products.

    Website

FAQs

Frequently Asked Questions

01What results did Living Greens Farm see?

Conversion rate rose 297% and lead generation 158%, year over year. The brand video drew 326,543 plays, and the store locator page got 8,246 clicks.

02Which services did New Perspective provide?

A content engine, video content, social media management and sales and marketing alignment.

03What makes Living Greens Farm's growing method different?

It grows leafy greens indoors with aeroponics, without pesticides or herbicides. The process uses 95% less water, needs a fraction of the land and emits 95% less CO2 than traditional farming.

04Who was the marketing aimed at?

Both businesses that could license the vertical farming technology and consumers buying greens at their local stores.

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