Sustainability Marketing: $113M+ Pipeline in Year One
Carbon Clean rebranded and relaunched its marketing with New Perspective. Online campaigns added millions in pipeline value within 60 days and $113M+ in the first year.
The Challenge
More Than a Carbon Solvent Company
Carbon Clean was siloed and seen only as a carbon solvent supplier. Leadership wanted to reposition the company for growth.
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01
Messaging and Positioning
The brand had to move from solvent supplier to trusted net zero partner.
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02
Rapid Growth Goals
The business was scaling quickly and marketing had to keep pace.
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03
Demand Generation
Carbon Clean needed to generate and engage leads across diverse industries.
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04
Thought Leadership
It wanted to be seen as an expert in carbon capture.
The Approach
How We Helped Carbon Clean
We moved quickly with a researched, growth-driven plan covering rebranding, a new website and the digital toolstack. Select a phase to see the work.
Step 1 of 4
Corporate Rebrand and Design
The company changed its name from Carbon Clean Solutions to Carbon Clean. We reworked its corporate identity from start to finish.
- Branding and logo design
- Digital content strategy
- Thought leadership content: white papers, eBooks, webinars and vlogs
- Editorial calendar
- Demand generation planning and execution
- Paid media and affiliate sponsorships
Step 2 of 4
Inbound Marketing Strategy
We developed target personas with Carbon Clean. The inbound strategy used strong content to reach prospects and position Carbon Clean as a carbon capture expert.
Step 3 of 4
A Launchpad Website on HubSpot CMS
The site had to show deep carbon capture expertise and serve as a resource for customers and prospects. We designed and built a launchpad website on HubSpot CMS with the content needed for demand generation.
Step 4 of 4
Continuous Website and Content Improvements
The launchpad put the most important pages live first. A continuous improvement plan keeps updates flowing.
