Standing Out in a Crowded Podcast Market
The client wanted a platform for key innovators and leaders in cleantech and sustainability. Together we set five goals:
- Create a professional, engaging and sustainable podcast series.
- Reach and educate cleantech professionals.
- Highlight innovative cleantech solutions and strategies.
- Build connections across the clean energy sector.
- Support long-term business growth.
A Crowded Podcast Market
Many podcasts compete for the same listeners. The show needed a clear position and a strong brand.
Consistent Quality
Every episode needed high-quality video and audio. Content production takes a lot of time, so the process had to be sustainable.
Guests and Scheduling
The show needed a steady flow of guests. Interviews had to fit the schedules of busy industry leaders.
Reaching the Right Audience
Marketing had to reach cleantech professionals and potential investors, not general listeners.
How We Built the Podcast
We handled the full podcast process, from concept to promotion. Select a phase to see the work.
Concept and Planning
We started with research on the podcast market and the audience's needs. Then we built the podcast concept, strategy and full series plan.
The show was planned as video on YouTube and audio on Spotify.
Recording and Editing Tools
We chose the video and audio recording tools and the editing software. The goal was a production process the client could sustain.
Podcast Brand Assets
We created the podcast's brand identity.
- Logos and graphics for each streaming channel
- Animated assets
- Intro and outro videos with sound design
Workflows and Automation
We used AI and automation to cut production time by 50%. This kept the publishing schedule consistent.
- A custom scheduling tool for guest coordination
- A content management system for episodes and guest details
- HubSpot CRM and HubSpot Sales for podcast leads and the production pipeline
- Airtable for the episode database
Episode Production
We produced high-quality video and audio episodes. Each one was edited for the platform it ran on.
Launch and Promotion
We ran a marketing plan to promote the podcast. Short videos were edited for LinkedIn, Instagram, TikTok and YouTube.
