Millions added to pipeline value within 60 days of new campaign launch.
Carbon Clean is an innovation leader in carbon dioxide (CO2) separation technology for industrial and gas treating applications.
HubSpot CMS Website, Corporate Rebranding, Inbound Marketing Strategies.
Environmental Services, Environmental Consulting, Pollution Control, Carbon Capture, Cleantech.
Their challenges
Carbon Clean was founded in 2009 and, while successful, was siloed and seen as merely a “carbon solvent” company. Company leadership felt it was time to reposition the company for future growth and approached New Perspective for a number of mission-critical initiatives.
1. Messaging and brand positioning
2. Rapid growth goals
3. Demand generation & lead engagement
4. Thought leadership position
How can Carbon Clean best share the vast potential of this exciting technology to targeted prospects in a diverse array of industries?
How we helped Carbon Clean
A seismic change in perception doesn’t happen overnight, but we moved quickly to deliver what Carbon Clean required. We took a well-researched, thoughtfully-planned, and growth-driven approach to key initiatives including rebranding, redesigning/replatforming, and digital toolstack setup:
Corporate Rebrand & Design
Carbon Clean needed help to shift industry perception of their brand from just a supplier of carbon solvents to a valued partner providing customers with a range of innovative solutions, capable of providing invaluable guidance to achieve net zero carbon emissions in their operations.
As part of their new initiatives, the company was changing their name from "Carbon Clean Solutions" to "Carbon Clean." We helped them rework their corporate identity from start to finish:
- Branding and logo design
- Digital content strategy
- Thought leadership content (white papers, eBooks, webinars, vlogs)
- Editorial calendar
- Demand generation planning & execution
- Paid media, affiliate sponsorships
Inbound Marketing Strategy
Carbon Clean needed to know who they were marketing to. They needed to develop target personas, solidify their perception of Carbon Clean, and encourage them to seek more information about their carbon capture solution.
Together, New Perspective and Carbon Clean developed an inbound marketing strategy which leveraged impactful content to reach and engage prospective customers—all while positioning Carbon clean as an expert in the carbon capture space.
Custom Launchpad HubSpot CMS Website
Their website and messaging needed to showcase the company’s depth of expertise and insight on carbon capture solutions while providing a high-value resource for both customers and prospects to see Carbon Clean in a brand new light.
We designed and developed a launchpad website on HubSpot's award-winning CMS Hub. The launchpad site consisted of high-value, high-impact content needed to support their demand generation plan.
Continuous Website & Content Improvements
"New Perspective supports our lead generation and we are doing very well on hitting our targets as we move on to the execution phase. Strategy and planning process was very effective and the work done on the website, content and thought leadership is really starting to pay off in terms of a steady flow of quality leads. We have good access to senior leadership and our day-to-day client success manager is critical to our partnership. He is enthusiastic, level-headed and keeps us on track which is important as our business scales up quickly."
⭐⭐⭐⭐⭐
Laura Gillions
Global Marketing Director @ Carbon Clean
The results
Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days.
$70M+
Pipeline value created H1 2021 (online sources)
400%
Increase in organic traffic
(over 6 months)
162%
Increase in lead generation
(year-over-year)
