Millions added to pipeline value within 60 days of new campaign launch.

Carbon Clean needed help to shift industry perception of their brand from just a supplier of carbon solvents to a valued partner providing customers with a range of innovative solutions, capable of providing invaluable guidance to achieve net zero carbon emissions in their operations.

As part of their new initiatives, the company was changing their name from "Carbon Clean Solutions" to "Carbon Clean." We helped them rework their corporate identity from start to finish: 

• Branding and logo design
• Digital content strategy
• Thought leadership content (white papers, eBooks, webinars, vlogs)
• Editorial calendar 
• Demand generation planning & execution
• Paid media, affiliate sponsorships

Carbon Clean needed to know who they were marketing to. They needed to develop target personas, solidify their perception of Carbon Clean, and encourage them to seek more information about their carbon capture solution.

Together, New Perspective and Carbon Clean developed an inbound marketing strategy which leveraged impactful content to reach and engage prospective customers—all while positioning Carbon clean as an expert in the carbon capture space.

Their website and messaging needed to showcase the company’s depth of expertise and insight on carbon capture solutions while providing a high-value resource for both customers and prospects to see Carbon Clean in a brand new light.

We designed and developed a launchpad website on HubSpot's award-winning CMS Hub. The launchpad site consisted of high-value, high-impact content needed to support their demand generation plan.