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    The New Perspective Marketing Blog

    We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.

    7 Biggest Marketing Trends for 2024 and Beyond

    Digital marketing is always changing – from new technologies, to social trends, to social trends...

    Marko Bodiroza
    Dec 8, 2023

    How to Build a High-Converting B2B Website: Proven Tips for Success

    If you want to build a great connection with your audience, a strong website is crucial. But the...

    Caitlin Tupper
    Nov 21, 2023

    Circular Business Models and Marketing: Getting Beyond the Hype

    Circular economy (CE) and cradle-to-cradle (C2C) business models focus on creating easily reusable...

    Dunja Jovanovic
    Oct 30, 2023

    Boosting Sales with AI-Powered CRM: The Power of HubSpot

    In an constantly shifting market landscape, B2B sales leaders need innovative ways to enhance their...

    Marko Bodiroza
    Oct 17, 2023

    Measuring Marketing Effectiveness: Setting Goals and Tracking KPIs

    “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This...

    Nathan Harris
    Sep 28, 2023

    Guide to Migrating Your Website to HubSpot Content Hub

    With over 133,000+ sites actively using HubSpot Content Hub — its easy to use, cloud-based content...

    Caitlin Tupper
    Sep 27, 2023
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