Building a Strong Cleantech Brand: 5 Key Elements for Your Brand Book
As part of the Cleantech industry, you’re not just part of a highly competitive market. You’re...
The New Perspective Blog
We talk about generative AI, inbound marketing, SEO, marketing strategies, sustainability in business, and much more.
The Power of Thought Leadership in B2B Marketing
If you’re an expert, a leader of a company or a department, an entrepreneur, an innovator, or all...
How to Use PPC Advertising for B2B Lead Generation
The marketing field is an incredibly complex one, and there are so many terms to get acquainted...
Running Cannabis Google Ads: Everything You Need To Know
What’s the first place most people search for products and services? Google. It’s by far the most...
Our Commitment to Net Zero: New Perspective’s Sustainability Pledge
Recognizing that climate change poses a threat to the economy, nature and society-at-large, New...
The Ultimate Glossary of Sustainability & Climate Change Terms
For B2B marketers, understanding the climate crisis is becoming critically important. The CMO Survey
Must-Have HubSpot Sales Reports for B2B Companies
HubSpot’s reports and dashboards are ideal for the sales folks in operations who are actually...
How We Create Growth-Driven Websites for Our Clients
Your website is one of your most important marketing assets. It’s your 24-hour salesperson, a...
6 HubSpot Marketing Tools You Should Be Using But Probably Aren’t
HubSpot is arguably the world’s biggest Customer Relationship Management (CRM) platform today....
Google Analytics 4: How to Make the Switch from GA3 and Leverage 9 Great New Features
On July 1 2023 Google is ending Google Analytics 3 — also known as GA3 and Universal Analytics —...
7 Ways to Reduce the Carbon Footprint of Your Marketing Efforts
The climate crisis is one of the defining issues of our time – a global challenge that requires a...
HubSpot CRM for B2B Marketing: How It Works and Why Use It
CRM (Customer Relationship Management) can be your business’s best asset for growth and generating...