New Perspective Earns HubSpot Onboarding Accreditation
We're thrilled to announce that New Perspective has earned the HubSpot Onboarding Accreditation!...
The New Perspective Blog
We write about inbound marketing, generative AI, SEO, HubSpot, sustainability, cleantech, and much more.
Cleantech Marketing Toolkit: What We Use and Why
In any industry and any trade, if you’re going to do the job right, you need the right tools. In...
Michelle Sustar
Employee Spotlight: Dunja Jovanovic, Head of Sustainability
Introducing Dunja Jovanovic, our Head of Sustainability and Communications at New Perspective....
Zach Etten
Generative AI: Ideas and Counsel for B2B Company Leadership
Since the release of ChatGPT in late 2022, the media, marketing, and business world at large has...
Marko Bodiroza
Our Five Rules For The Best Cleantech Marketing Strategy
As we approach a critical climate threshold, it’s vital to change the way we go about our...
Zach Etten
How AI Can Help With Climate Change and Sustainability Challenges
As we face ongoing and increasing environmental challenges, we’ve got a new potential ally in AI....
Dunja Jovanovic