The New Perspective Blog

We talk about generative AI, inbound marketing, SEO, marketing strategies, sustainability in business, and much more.

The marketing tools HubSpot offers are second to none, with features for managing every aspect of...

Outdated content often loses its relevance and search engine visibility over time. However,...

The climate crisis is here — and if you’re in business, you’re likely feeling the social, political...

If there’s any guarantee in marketing, it’s that it never stays the same: from social currents to...

Since the release of ChatGPT, the topic of AI has taken the internet by storm. With recent advances...

Email has been with us for almost 60 years, ever since it was created as an internal messaging...

As cannabis B2Bs and the cannabis universe continue to expand, so do the terms we use to describe...

Last year, our team came together to create a flexible, easy to use, B2B focused theme for the ...

Looking back on this year I’d say it’s been amazing. A huge thank you goes out to the New...

Sustainability is becoming part of business – and more and more B2B leaders want to get their...

Whether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up...

On August 16, 2022, President Joe Biden signed the Inflation Reduction Act of 2022 (IRA) into law...