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    The New Perspective Blog

    We talk about generative AI, inbound marketing, SEO, marketing strategies, sustainability in business, and much more.

    Demand Generation Marketing Agency: What To Expect

    What To Expect From B2B Demand Generation Marketing Agency

    Demand generation — or demand gen — is an education-focused, awareness-building approach to...

    New Perspective Earns HubSpot Onboarding Accreditation

    New Perspective Earns HubSpot Onboarding Accreditation

    We're thrilled to announce that New Perspective has earned the HubSpot Onboarding Accreditation!...

    Cleantech Marketing Toolkit: What We Use and Why

    Cleantech Marketing Toolkit: What We Use and Why

    In any industry and any trade, if you’re going to do the job right, you need the right tools. In...

    Employee Spotlight: Dunja Jovanovic, Head of Sustainability

    Employee Spotlight: Dunja Jovanovic, Head of Sustainability

    Introducing Dunja Jovanovic, our Head of Sustainability and Communications at New Perspective....

    Generative AI: Ideas and Counsel for B2B Company Leadership

    Generative AI: Ideas and Counsel for B2B Company Leadership

    Since the release of ChatGPT in late 2022, the media, marketing, and business world at large has...

    Five Rules for Great Cleantech Marketing Strategy

    Five Rules for Great Cleantech Marketing Strategy

    As we approach a critical climate threshold, it’s vital to change the way we go about our...

    AI's Role in Tackling Climate Change Challenges and Sustainability

    How AI Can Help With Climate Change and Sustainability Challenges

    As we face ongoing and increasing environmental challenges, we’ve got a new potential ally in AI....

    Build These 5 Great HubSpot Workflows and Boost Marketing Success

    Build These 5 Great HubSpot Workflows and Boost Marketing Success

    If you’re a marketing pro, you’re likely on the lookout for tools and techniques to streamline your...

    AI-Powered Search Engines: 5 Strategies for the Future of SEO

    AI-Powered Search Engines: 5 Strategies for the Future of SEO

    Technology in 2023 has been dominated by one major trend: the rapid expansion of AI tools into...

    Climate-Positive Businesses: 6 Sustainability Trailblazers

    Climate-Positive Businesses: 6 Sustainability Trailblazers

    The release of the International Panel on Climate Change AR6, WWF in-depth reports, and the ...

    16 Best Tips to Make Websites More Sustainable

    16 Best Tips to Make Websites More Sustainable

    The Internet currently produces approximately 3.8% of global carbon emissions. That’s equivalent to...

    Leveraging Generative AI for B2B Content Marketing Success

    Leveraging AI for B2B Content Marketing Success

    AI has taken B2B marketing by storm. A recent survey by Forrester found that AI is being used by...

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    Latest from our blog

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