How to Prepare for a Marketing Strategy Workshop
Is it time to evaluate your marketing efforts? From time to time, every company should take part in...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
Building Owned Audience Playbook for B2B Marketing [Webinar]
Here is what is happening right now, whether or not your analytics have started showing it yet.
Nathan Harris
What to Send Instead: Fixing Sales Content That Doesn’t Convert
Why precise messaging builds trust, speeds decisions, and wins budgets.
Dunja Jovanovic
Why Industrial Deals Drag (and How to Regain Velocity)
Why long-cycle B2B deals stall, what the data says, and how industrial marketers can regain...
Dunja Jovanovic
Why Every Manufacturer Should Be on LinkedIn (and What to Post)
By the time your sales team gets involved, buyers have already done their research. In 2025,...
Ben Rubin
Manufacturing Marketing Challenges of 2026 (and How to Fix Them)
Manufacturing marketers are under more pressure than ever to drive measurable results. Budgets are...
Nathan Harris
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.