21 Best B2B Lead Magnets Examples (That Aren’t eBooks)
Getting a B2B sales prospect’s attention is both an art and a science. Chosen well, B2B lead...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
7 Best B2B Content Marketing Examples
There was a significant shift in the marketing industry in 2020. The unexpected start of the...
Marko Bodiroza
Boosting B2B Sales with HubSpot Sequences: Best Practices
How do you boost your HubSpot sequences and turn a B2B prospect into a paying customer in 2022?...
Nathan Harris
Account-Based Marketing: Is ABM Right For Your Company?
You may have heard about Account-based marketing (ABM) and want to find out if this modern, highly...
Nathan Harris
Cleantech Marketing Affiliates: 9 Tips for Choosing Your Partner
Here’s a question we got recently from a client: Do we need a marketing affiliate? This was a...
Michelle Sustar
The Future of B2B Trade Shows: Do They Still Matter in 2024?
Trade shows. Long a source of new business. A lead generating and pipeline filling firehose of...
Marko Bodiroza
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