Cleantech Website Redesign vs. Refresh: Making the Right Decision
Cleantech is a fast-moving industry known for innovation and a commitment to improving...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
How to Sell Account Based Marketing to the C-Suite
As your company’s business strategist or senior sales person, you’ve recently had a lightbulb...
Nathan Harris
21 Best B2B Lead Magnets Examples (That Aren’t eBooks)
Getting a B2B sales prospect’s attention is both an art and a science. Chosen well, B2B lead...
Kate Sears
7 Best B2B Content Marketing Examples
There was a significant shift in the marketing industry in 2020. The unexpected start of the...
Marko Bodiroza
Boosting B2B Sales with HubSpot Sequences: Best Practices
How do you boost your HubSpot sequences and turn a B2B prospect into a paying customer in 2022?...
Nathan Harris
Account-Based Marketing: Is ABM Right For Your Company?
You may have heard about Account-based marketing (ABM) and want to find out if this modern, highly...
Nathan Harris
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity