CRM (Customer Relationship Management) can be your business’s best asset for growth and generating revenue. At its essence, it’s a system for storing customer data. But when you know how to best understand and leverage that data, you can turn your HubSpot CRM into a revenue-generating powerhouse.
We’re going to tell you a true story: A business we work with — let’s call them Company G — came to...
Trade shows. Long a source of new business. A lead generating and pipeline filling firehose of...
For those who have read previous posts by New Perspective (thanks for your continued interest!), we...
As the sales or marketing leader at your company, how frustrating (not to mention...
When you think of 2020, there are probably a few words that come to mind: COVID-19, pandemic,...
Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a...
Numbers don’t lie. It’s as simple as that. As analytic software becomes more accessible, the number...
This blog has been updated in March 2022 for relevance and accuracy.
Note: This blog was originally published on January 19, 2018. It has been updated in January 2023...
What makes an effective marketing campaign?
