The New Perspective Blog

We talk about generative AI, inbound marketing, SEO, marketing strategies, sustainability in business, and much more.

You’ve built a great list of prospects and customers, but they’re all over the map in terms of...

A CRM is more than a contact database or system of record; it’s the heart of your customer’s...

The cannabis industry is snowballing, and keeping track of all its developments is demanding....

No matter the focus of your business, nowadays you are probably thinking about the lasting impact...

Have you ever worked on a project where you had to toggle between multiple software and...

The new year is almost here and with it a new quarter. With a fresh budget and a new calendar of...

One of the critical questions companies have is whether to hire a marketing agency to handle their...

The announced discontinuation of third-party cookies in Google Chrome is an effort to protect user...

If you’re in cleantech, congratulations: You’re in one of the fastest growing economic sectors...

The cleantech industry is a volatile and highly competitive market, so to stand out from your...

Revenue Operations, also known as RevOps, is an automated business process that aligns the sales,...

Cannabis has surely come a long way. From its humble beginnings as a banned substance, the cannabis...