The environmental and sustainability arena is fast paced and constantly evolving. If your brand is in the field, it’s critical to be able that your marketing stands out and reaches the right audience.
But it’s likely you’re spending all the time and energy you have to focus on driving your company mission forward: as you should be. What’s the answer? A partnership — with a specialized marketing agency that has the time, dedication, and expertise to position you for success.
The right firm is an extension of your team, adding additional resources and invaluable insights, instilling confidence and providing a dose of inspiration when it comes to outreach, messaging, content and campaigns that reflect your specific focus and core values. It also gives you a fruitful opportunity to grow in ways that otherwise may not be possible.
The key here is specialized: the right agency has a range of benefits that can help you grow in ways that otherwise may not be possible, such as:
Deep renewable energy industry knowledge
When you partner with a specialized marketing agency, you get the benefit of their considerable industry-level experience and knowledge. Environmental companies (especially climatetech and cleantech) have their own unique terminology, trends, and challenges.
The right agency understands this, delivering well-tailored marketing solutions and effective tactics that speak your language and resonate with your target audience. You want a team that empathizes with the challenges your environmentally conscious customer faces, and can clearly communicate the value of your products or services in a clear and appealing way, winning the attention of industry insiders, investors, and consumers.
Proven, successful strategies
With a well-established agency you gain an advantage of their wealth of experience and their track record of impactful results for environmental companies of your size or larger.
Make sure the agency you choose can show you demonstrable results — and share how they execute effective marketing campaigns that align with their clients’ business goals. Investing in proven strategies avoids time-consuming, costly trial and error, which means you maximize on value and avoid wasting your budget, as you achieve faster, real results.
Dig into some of New Perspective’s favorite success stories:
- Carbon capture tech leader adds millions to pipeline within 60 days.
- Cleantech energy company drives 163% more qualified leads quarter-after-quarter.
- Agriculture tech company sees 297% increase in conversion rate
Specialization in 4 industry-driven challenge areas
From compliance to relevance to proving direct impact, the environmental industry has to cover a lot of bases. A specialized marketing agency should have smart recommendations on how to best navigate them — and help your company be seen as an industry leader.
Differentiating yourself from the competition means being able to address these roadblocks head-on:
1. Complex regulations and compliance
Operating within an arena packed with complex regulations and compliance requirements means you need to make sure your marketing campaigns, messages and content is accurate and meets all necessary compliance criteria. That least thing you need is to risk legal exposure or reputational damage.
2. Education and awareness
Environmental situations and issues often involve intricate scientific concepts and emerging technologies. You need an ally who can help translate complex information into accessible terms without “dumbing it down” — and deliver it in a compelling way. The goal: create educational and awareness-building content that hits home with your target audience and raises your profile.
3. Trust and credibility
Established companies in traditional, production-heavy or manufacturing industries may be skeptical of new environmentally friendly solutions. Work past this skepticism and build trust and credibility with helpful, authentic content consistently that establishes your credibility, reliability, and long-term impacts.
4. Environmental impact metrics
Likely, your success metrics go beyond the traditional ones — like sales generated and conversion rate, to outcomes like carbon footprint reduction, waste management, or energy efficiency. Of course in this field, showing measurable outcomes in terms of environmental impact and sustainability is also a plus from a marketing perspective.
Even better when you can show the metrics around your marketing efforts as well. Look for a marketing agency familiar with sustainability reporting frameworks and Environmental, Social, and Governance (ESG) metrics.
Advanced skill set
In a cutting-edge, fast-moving field you want cutting–edge, up-to-date marketing tactics and technology. Seek out a marketing partner who has the expertise to leverage the most effective channels and tools — from search engine optimization (SEO), to content marketing and social media strategies.
You need reach, you need engagement, and you need results. Staying ahead of the curve= ensures your brand and marketing efforts stay innovative, impactful, and aligned with the latest industry trends.
Consider the collective experience of the team members working with you on your account as well. Working with senior-level subject matter experts will give you the peace of mind that nobody is learning on your dime.
Did you know that at New Perspective, 100% of our team is senior level (6+ years of industry experience)?
Strong Brand Image and Values
Building a partnership with an agency that shares your passion for the health of our planet and values sustainability and responsible business practices means you can make a larger impact for greater good.
When your community sees you leading by example, you’re establishing yourself as an authentic cleantech brand and demonstrating your sincere commitment to environmental and social impacts. Integrity — combined with tactile brand elements such as well developed messaging and professional visual elements — are incredibly powerful marketing tools.
Advanced reporting and analytics
Data is the backbone of an effective marketing strategy: it’s the foundation for making informed decisions, refining tactics, and achieving optimal results. A good marketing agency excels in clean reporting and analytics, providing you with valuable and relevant insights into the performance of your campaigns.
In this digital age, while there is no shortage of trackable data, you need a team that knows which metrics matter the most — and how to extract the data-driven insights that will really help move the needle for your company.
Find the Right Marketing Partner
The bottom line: you want a marketing team that shares your vision of business growth and a sustainable future, and that has the expertise and experience to best navigate the dynamics and changes unique to the cleantech industry.
Your growth is tied into a sustainable future — and at New Perspective we know how to successfully drive for both. We want what you want: success, and a greener world.
Reach out and talk to someone on our team about how we can amplify your impact, boost your business, and help the world.