Common Website UX and CRO Mistakes (and How to Fix Them)
Picture yourself sitting at a table in a five-star restaurant. You learned about this place by...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
Why HubSpot Is a Great Choice for Climate Tech Companies
As governments, institutions and businesses around the world increasingly turn their attention to...
Nathan Harris
Top Sustainability Podcasts: Cleantech, Climate Tech, Innovation
In today's marketing, podcasting has become a game-changer for sharing information and sparking...
Dunja Jovanovic
What To Expect From B2B Demand Generation Marketing Agency
Ever feel like marketing is just screaming into the void, hoping someone listens? That’s where ...
Madison Filipiak
New Perspective Earns HubSpot Onboarding Accreditation
We're thrilled to announce that New Perspective has earned the HubSpot Onboarding Accreditation!...
Nathan Harris
Cleantech Marketing Toolkit: What We Use and Why
In any industry and any trade, if you’re going to do the job right, you need the right tools. In...
Madison Filipiak
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.