Measuring Marketing Effectiveness: Setting Goals and Tracking KPIs
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Guide to Migrating Your Website to HubSpot Content Hub
With over 133,000+ sites actively using HubSpot Content Hub — its easy to use, cloud-based content...
Caitlin Tupper
The Power of HubSpot AI Content Generation Tools
What is the biggest takeaway from INBOUND 2023? Generative AI has caused a transformative shift for...
Marko Bodiroza
Common Website UX and CRO Mistakes (and How to Fix Them)
Picture yourself sitting at a table in a five-star restaurant. You learned about this place by...
Caitlin Tupper
Why HubSpot Is a Great Choice for Climate Tech Companies
As governments, institutions and businesses around the world increasingly turn their attention to...
Nathan Harris
Top Sustainability Podcasts: Cleantech, Climate Tech, Innovation
In today's digital landscape, podcasting has become a game-changer for sharing information and...
Dunja Jovanovic
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