Employee Spotlight: Dunja Jovanovic, Head of Sustainability
Introducing Dunja Jovanovic, our Head of Sustainability and Communications at New Perspective....
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
Generative AI: Ideas and Counsel for B2B Company Leadership
Since the release of ChatGPT in late 2022, the media, marketing, and business world at large has...
Marko Bodiroza
Our Five Rules For The Best Cleantech Marketing Strategy
As we approach a critical climate threshold, it’s vital to change the way we go about our...
Nathan Harris
How AI Can Help With Climate Change and Sustainability Challenges
As we face ongoing and increasing environmental challenges, we’ve got a new potential ally in AI....
Dunja Jovanovic
Build These 5 Great HubSpot Workflows and Boost Marketing Success
If you’re a marketing pro, you’re likely on the lookout for tools and techniques to streamline your...
Marko Bodiroza
Future-Proof SEO: Key Strategies for AI-Powered Search Engines
Technology in 2023 has been dominated by one major trend: the rapid expansion of AI tools into...
Jovana Avramovic
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.