Leveraging AI for B2B Content Marketing Success
AI has taken B2B marketing by storm. A recent survey by Forrester found that AI is being used by...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Effective B2B Rebranding Strategy: Key Steps for Success
In today's digital world, companies must stay relevant, stand out from competitors, and create a...
Caitlin Tupper
Carbon Tunnel Vision: Looking Beyond Emissions to Reach Sustainability
Reducing carbon emissions is undeniably important. But becoming overly fixated on this one metric...
Dunja Jovanovic
Choosing a Marketing Agency: CSM Insider Tips for Success
Dan Berghaus, Senior Customer Success Manager for New Perspective, sat down with Jana Martin to...
Madison Filipiak
5 Powerful Tips to Boost Your LinkedIn Company Page
As the largest professional network with over 900 million users, LinkedIn provides incredible reach...
Dunja Jovanovic
Starting a Business Podcast: What You Need to Know
Podcasts are blowing up right now. An estimated 100 million people in the US alone tune into a...
Dunja Jovanovic
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity