10 Key Website Redesign Questions to Ask Before You Start
Your website is a 24-7 representation of your business and your brand. It can be a handy tool to...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
17 Essential HubSpot Tools To Improve Your Marketing Game
The marketing tools HubSpot offers are second to none, with features for managing every aspect of...
Marko Bodiroza
Repurpose Old Content with AI and ChatGPT for SEO Success
Outdated content often loses its relevance and search engine visibility over time. However,...
Marko Bodiroza
Sustainable Marketing: How to Avoid Greenwashing and Build Trust
The climate crisis is here — and if you’re in business, you’re likely feeling the social, political...
Dunja Jovanovic
AI Content Generation: What You Need to Know About ChatGPT and GAI
Since the release of ChatGPT, the topic of AI has taken the internet by storm. With recent advances...
Marko Bodiroza
9 Effective Strategies for Successful B2B Email Outreach in 2025
Email has been with us for almost 60 years, ever since it was created as an internal messaging...
Kate Sears
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity