The Complete Guide to HubSpot Integrations and Why to Use Them
Learn about HubSpot integrations and how they can help your B2B company grow by adding the necessary functionality to your existing tool stack.
Getting started: Guide to HubSpot Integrations
Have you ever worked on a project where you had to toggle between multiple software and applications? Perhaps you had to plug data from one system into another or rewrite the same content repeatedly to ensure it was in multiple locations.
Although few people have the time or patience for this tedious work, it’s highly common and often critical to your business’s success — these mundane tasks need to get done.
What if there was a way to connect your software to the applications you use in a way that successfully brings them together? This would mean all your information and data would live in a central location with no manual entry required, even if those applications don’t come with the software itself … sound nice?
Well, good news! This type of solution exists; it's called integration.
What Are Integrations?
Integrations connect your software to third-party applications so they can share information. They share data from one system to the next, which provides you with more features and options while using your software.
Now, let’s run through some commonly asked questions about integrations to help you get a better grasp on what they are, how they work, and why your company needs them
Why Use Integrations?
Integrations simplify your need for new software as your business grows and evolves. They allow you to keep the system you’re currently using by adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software.
By leveraging integration connections across your systems, you can power your business to achieve a wider range of tasks on your software as you enhance its functionality. This is especially helpful as your business expands since your needs are bound to change.
Although your software may have the functionality you need when you start your business, you’ll likely want additional applications to provide the features you need later on as you grow.
There are many types of integrations, each of which has specific functions to help meet different needs. The easiest way to think about the various types of integrations is by category. Some integrations have several functions, meaning they could technically fit into many categories because they serve more than one main purpose. Other integrations have one specific function.
Who Needs Integrations?
Integrations are helpful tools for virtually every business, regardless of size or industry. Integrations are suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).
If you sell software, you’ll find yourself using connections for your internal software and for your customers to use along with your software. This is because your software may not have every feature and function your customers need to run their business. So, by adding an integration, they’ll get that added feature or function while using your software.
How Do You Get Integrations?
Integrations are almost always located in some marketplace, where customers can review and browse their options. The HubSpot Application Marketplace is an example of this. Their marketplace allows visitors to search and learn more about the various integrations and their functions and then connect HubSpot to their integration of choice.
How Do Integrations Work with APIs?
API stands for an application programming interface. An API is an interface software that receives information (data, servers, applications, etc.).
All of the integrations we will discuss below are built on APIs. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real-time — APIs allow them to talk to one another.
So, which integrations should you use? Let’s look at a list of some of the most popular integrations available.
Popular HubSpot Integrations
The following integrations are categorized by business need to help you browse your options. (Almost all of these integrations fit into multiple categories, as they have functions that allow them to do multiple things. Below, we placed them in the category they’re best suited for.)
It’s important to note these are just some of today’s popular integrations — there are hundreds of more integrations to learn about and choose from as your business grows. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software. Most of these integrations are compatible with dozens of programs in addition to HubSpot. Let’s take a look.
Advertising integrations help you market to and reach your target audience. Data about the success of your ads and/ or the leads obtained from them is automatically added to your HubSpot CRM so you can learn more about the people who interact with your ads and nurture them into customers.
The Facebook Ads integration allows you to connect your account to HubSpot. This integration allows you to attribute your ads directly to the contacts who interact with them. It also allows you to review real data about which ads impact your bottom line. This simplifies the reporting process for all of your Facebook Ad efforts.
Different businesses and products have various buyer personas. The AdRoll integration allows you to create personalized retargeting ads for different lead segments in your HubSpot contacts. You can personalize several parts of the ads, such as content and formatting, that best relate to your prospect.
This allows you to focus on your audience’s attributes to reach your prospects effectively — you can gather intricate details about your prospects from your CRM via the integration. Hence, you’re able to retarget them successfully.
With Google Ads in HubSpot, targeting your customers with highly relevant ads and reporting on the true ROI of your campaigns is simple. Start by quickly connecting your account, and decide whether or not you want to turn on ad tracking and apply your tracking pixel. From there, leverage the HubSpot CRM to create highly targeted audiences that automatically sync with your Google Ads account.
ABM stands for account-based marketing. These integrations help you leverage your account and audience data to tailor your messaging, CTAs, and marketing strategies to close deals and attract customers.
The OrgChartHub integration allows you to efficiently build customer organization charts without leaving HubSpot. You can create customer organization charts while in HubSpot. You can easily identify unknown contacts, visualize key stakeholders, and customize your sales personas without manually sending any of this information back and forth.
Clutterless News Alerts
Clutterless is a HubSpot-integrated business and market intelligence monitoring tool, to track company business news at scale, and get condensed actionable insights alerts by email. Clutterless also automatically integrates back to HubSpot interface (Company pages) through CRM cards AP providing you a full overview of all company-related news for the selected account.
The Metadata integration provides account-based advertising services. You can automatically identify specific target accounts and contacts from HubSpot to create personalized advertisements at scale to help you close more deals and reach your target audience more effectively.
Analytics and Data Integrations
These integrations help you measure your success across several analytics platforms. You can look at your data differently and ensure all of this information is well-organized in HubSpot so your team can review it at any time. These integrations help you learn more about which of your efforts are working and which ones need to be modified.
With the increase of remote employees across businesses and the number of people who access their work while on the go, having the ability to review and manage your key performance indicators (KPIs) from anywhere can be quite helpful. The Databox integration provides you access to all your analytics data in HubSpot from various sources, including Google Analytics, SEMrush, mobile, desktop, Facebook, and more.
In a world where many website visitors are uninterested in completing forms and providing their personal information, Hotjar is a great way to learn about your visitors and what they’re looking for on your site. The Hotjar integration gives you insight into who your website and mobile visitors are and their needs directly from HubSpot.
The Klipfolio integration shows you your most important metrics in real-time. It creates easy-to-read dashboards in HubSpot so you can track and analyze performance across your platforms from one location. This allows you to improve your data transparency and reach your targets faster.
Calling integrations will simplify all phone and video call interactions, whether it’s a meeting with fellow employees or your prospective and current customers. Your contact information and details about the call will be recorded in HubSpot for easy access. This also provides sales reps and support team members with the necessary background information to assist the prospect or customer appropriately.
With UberConference, it takes just seconds to schedule your meetings with colleagues and prospective customers so you can focus on tasks that require more attention. The integration allows you to schedule meetings quickly and easily without leaving your HubSpot portal.
Phone calls remain one of the most effective ways to interact with your prospective and current customers. Whether it’s a sales or support call, the Aircall integration allows you to manage your call flows and attentively assist your leads and customers all within HubSpot, so your contact information lives in one central location.
The CallRail integration is a call tracking and analytics system which allows you to customize segments and actions based on your specific calls with prospects and customers. Your call and text data will automatically be added and organized in HubSpot under the associated contact, so you don’t have to enter any data manually.
Automation Connector Integrations
Automation connector integrations provide access to dozens of applications that sync to HubSpot to save you time and add functionality. Some connector integrations offer a wide range of applications, and some have more specific types. Additionally, some connector integrations can assist in creating a custom integration to suit your needs.
The Zapier integration allows you to connect your software to over 1,000 applications automatically. It links your apps to HubSpot for you in just a few clicks to save you time. There’s no coding required, and your apps will be able to begin sharing data in an easy-to-read workflow format in your HubSpot portal.
The Automate.io integration connects to HubSpot to give you access to 100+ applications. By syncing with these apps, you’ll be able to transfer data to them to create customized integrations so you can manage all of your data in a way that works for your business all within HubSpot.
Customer Success Integrations
Customer success integrations connect to HubSpot to make your internal and external interactions with employees (cross-team) and customers straightforward. They simplify communication and help you share information and/or data when needed.
Slack integration is a digital workspace and communication tool that allows you to connect and talk with your team members. The integration is ideal for team collaboration and coordination from anywhere. By connecting the integration to your software, you can use Slack’s and HubSpot’s features in either the application or the software, so you don’t have to waste time toggling back and forth — the same information will be found in both locations in real-time.
Zendesk offers a ticketing system to keep track of customer inquiries and lets you keep details about your customer interactions in one place. It helps you provide consistent customer experiences among your fellow employees and customers.
By connecting HubSpot to the Zendesk integration, you’ll be able to bring the work of your sales, marketing, and support teams together in a central location. It also allows these departments to communicate with each other while in HubSpot as well.
The LiveChat integration allows you to communicate with potential customers in real time when they need assistance or guidance while on your website from HubSpot. Whether it’s a question about your product or need help in the checkout process, LiveChat allows you to walk them through the information they need to help you boost conversions and build strong relationships with prospects and customers.
If you have an online store, eCommerce integrations are a great way to learn about what your customers and visitors are doing while they’re on your website. By connecting these integrations to HubSpot, you’ll know when your visitors most frequently abandon your site or their carts so you can create re-engagement content to regain their interest.
The Shopify integration allows you to incorporate your eCommerce and customer data within HubSpot easily. It automatically syncs customer, product, and deal information in HubSpot under the associated customer’s profile, so your entire team can view these details in one location. You can also create cart abandonment nurturing tactics and re-engagement ads for your website from HubSpot once you connect the integration to the software.
The Magento integration helps you create and send upsell, cross-sell, and reorder emails and develop abandoned cart nurturing tactics to boost your conversions. It automatically sends all of your customers’ eCommerce-related data and emails between you and your customers straight to their respective HubSpot contact records.
Email Marketing Integrations
Email integrations help you track a prospect’s interactions with sales reps, personalize your email automation with certain contacts, and measure the success of your email campaigns among your target audience — all from HubSpot.
The MailChimp integration allows you to sync HubSpot with your email service provider. You can build email campaigns and rest easy knowing the Intelligent Error Handling feature will continue engaging your contacts even if a syncing error occurs between the software and application. By connecting MailChimp to HubSpot, you’ll be able to automatically add contacts from HubSpot to your application’s email lists and vice versa so you never have to do it manually.
Privy helps you make more sales and turn more prospects into delighted customers. The integration uses targeted pop-up ads, banners, bars, and more to help you boost conversions and decrease page abandonment. It also automatically syncs all your new leads from your website to HubSpot so the software can help you nurture them and convert them into customers.
Event and Webinar Integrations
Whether it’s an in-person event, a webinar, an online meeting, or a video conference, the following integrations simplify every aspect of hosting an event. They allow your contacts to book meetings with you, and you can update all information about your contacts post-event or meeting in HubSpot.
Eventbrite helps you use inbound marketing tactics to attract more prospects and customers to your in-person events. Once connected to your software, the integration automatically takes data from your contact lists in HubSpot to help you uncover effective ways to connect with your target audience face-to-face.
No matter the type of event you’re hosting, the GoToWebinar integration automatically syncs all of your registrant and participant information in HubSpot under the associated contact. You’ll never have to worry about manually importing data about your webinar contacts again — instead, you’ll have more time to focus on the event itself.
Lead Generation Integrations
Lead generation integrations help you transition early-stage leads into delighted customers. Your leads’ information will automatically be synced to HubSpot so you can view it at any point during the buyer’s journey. This helps you learn more about your target audience and manage customer information so your sales and support teams can refer to it if needed, all from one location.
The WordPress integration helps you optimize and align your WordPress website with the data about your contacts and business goals you have in HubSpot. Your HubSpot account and all of your growth tools will automatically be connected to your WordPress site so you can work to attract, engage, and delight site visitors and customers on your site from either WordPress or HubSpot.
The Unbounce integration helps you with the lead-capturing and nurturing processes. You can create lead generation forms and send all data collected about your leads directly to HubSpot. At any point in time, you can take this data about your leads and use it to create campaigns. You’ll also be able to export any data in seconds from your Unbounce account and share it anywhere.
With the SurveyMonkey integration, you can create and distribute custom surveys to your prospects and customers, collect all data obtained, and view your responses within HubSpot. This is ideal because you can segment and organize all your contacts based on their survey responses to easily manage the content and/or follow-up they receive.
Sales integrations help you bring your sales tools, tactics, and prospects’ information together using HubSpot. You’ll be able to keep your marketing, support, and sales details in a central location for all teams to access, analyze, and refer to as needed.
Once connected to HubSpot, you’ll automatically be notified of any action a prospect takes on any document you send them with the HelloSign integration. Examples of the actions you’ll be notified about include when a prospect or customer receives, opens, or signs the document. Then, this activity data is sent to the contact it belongs to in HubSpot so reps know where the prospect or customer is in the buyer’s journey and how they should follow up with them.
If you’re a Salesforce user, you can automatically sync all of your contacts’ information from the database into HubSpot once connected to the Salesforce integration. This allows you to work with reps to get strong lead intelligence and revenue reporting. You can mesh your marketing and sales work, content, and information so you and your team can access any information from either system at any time.
When it comes to sales work, there are many tasks involved that don’t necessarily include the process of actually closing a deal. The PandaDoc integration automatically organizes and reviews information from HubSpot about your prospect to help you with non-selling tasks like creating and sending quotes, proposals, and contracts.
Social Media Integrations
Understanding your social media following is a huge part of successful marketing. Social media integrations help you learn about your followers, understand the type of content they interact with and share, and automate specific parts of your social media strategy.
With the Facebook integration, you can automatically connect your business’s Facebook account to HubSpot. Schedule Facebook posts ahead of time, and analyze and measure posts’ performance. This integration is ideal if you want to manage your Facebook marketing strategy alongside your other social media marketing strategies directly from HubSpot.
By connecting your LinkedIn account to HubSpot through the LinkedIn integration, you can easily engage with your network and communicate with all of your contacts from HubSpot. You can also auto-publish your blogs and share specific content with your followers to nurture them into leads and customers. This integration is also great for tracking engagement and your other social media channels and marketing efforts, all from HubSpot’s social media tool.
Schedule Tweets ahead of time, monitor Twitter streams, view Tweets and Twitter interactions of your competitors and monitor accounts that are important to your brand from HubSpot with the Twitter integration. All information about your current and new followers will be added to your contact lists in HubSpot, so everything is organized appropriately.
With the rise of video and video marketing in business today, integrations that help you incorporate this media on your website have become quite useful. They allow you to create and implement videos on your site pages and forms as well as measure the success of your video marketing efforts.
The Wistia integration allows you to integrate videos on your website and then incorporate HubSpot forms with those videos to improve video engagement (and hopefully, conversion) rates. If any lead converts on a video, their information is automatically sent to HubSpot, so you’ll have their video-viewing data paired with their contact details.
The YouTube integration connects your YouTube channel to HubSpot. This way, you can easily report on your video and channel success and compare this data to your other social platforms using HubSpot’s analytics and social media tools and dashboards.
The Vidyard integration for HubSpot makes it easy to add video into your inbound marketing programs and track individual viewer engagement—right inside HubSpot.
With Media Bridge, you can easily access and embed Vidyard video content directly from the drag and drop editor, and use view data to segment, qualify, and nurture leads based on how they interact with your video content. Video view data in custom reports let you measure the impact of your video strategy.
Get Integrations to Grow Better
Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimize your efforts, and empower your fellow employees.
So, find the right integration marketplace for your software and connect to the applications suited to your business needs.
Interested in learning more about how our services can help your business create a better customer experience with integrations? Reach out to us to schedule a free consultation.