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    The New Perspective Marketing Blog

    We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.

    Best HubSpot Theme For Manufacturers? We Pick B2B Engine Pro Theme

    Last year, our team came together to create a flexible, easy to use, B2B focused theme for the ...

    Caitlin Tupper
    Jan 3, 2023

    7 Simple Actions to Help Your Company Embrace Sustainability

    Sustainability is becoming part of business – and more and more B2B leaders want to get their...

    Marko Bodiroza
    Dec 5, 2022

    30 Marketing Terms You Need to Know: A Visual Glossary

    Whether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up...

    Caitlin Tupper
    Dec 2, 2022

    Inflation Reduction Act: Benefits for Clean Energy Companies

    On August 16, 2022, President Joe Biden signed the Inflation Reduction Act of 2022 (IRA) into law...

    Nathan Harris
    Nov 23, 2022

    HubSpot Contact Segmentation: How to Do It and Why You Should

    You’ve built a great list of prospects and customers, but they’re all over the map in terms of...

    Marko Bodiroza
    Nov 14, 2022

    Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company

    A CRM is more than a contact database or system of record; it’s the heart of your customer’s...

    Marko Bodiroza
    Nov 7, 2022
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    B2B Growth Audit Session

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    We audit your funnel, find leaks, and hand you a 90-day plan.

    What you’ll receive:

    ✅ Benchmark report – where you lag vs. top competitors
    ✅ CRO fixes and notes – the exact pages costing you leads
    ✅ 90-day action list – three moves that raise pipeline velocity

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