HubSpot Contact Segmentation: How to Do It and Why You Should
You’ve built a great list of prospects and customers, but they’re all over the map in terms of...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company
A CRM is more than a contact database or system of record; it’s the heart of your customer’s...
Marko Bodiroza
How to Choose a Carbon Offsetting Partner for Your Business
No matter the focus of your business, nowadays you are probably thinking about the lasting impact...
Dunja Jovanovic
Essential HubSpot Integrations Guide for Marketers in 2025
Ever feel like managing all your tools is like a never-ending relay race? One app for CRM, another...
Marko Bodiroza
How to Plan Your Q1 Marketing Strategy in 4 Simple Steps
The new year is almost here and with it a new quarter. With a fresh budget and a new calendar of...
Kate Sears
Should You Hire a Marketing Agency or an In-House Marketing Team?
One of the critical questions companies have is whether to hire a marketing agency to handle their...
Kate Sears
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