How to Choose a Carbon Offsetting Partner for Your Business
No matter the focus of your business, nowadays you are probably thinking about the lasting impact...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Essential HubSpot Integrations Guide for Marketers in 2025
Ever feel like managing all your tools is like a never-ending relay race? One app for CRM, another...
Marko Bodiroza
How to Plan Your Q1 Marketing Strategy in 4 Simple Steps
The new year is almost here and with it a new quarter. With a fresh budget and a new calendar of...
Kate Sears
Should You Hire a Marketing Agency or an In-House Marketing Team?
One of the critical questions companies have is whether to hire a marketing agency to handle their...
Kate Sears
The Cookieless Future, What It Means For Marketers and How to Prepare
The announced discontinuation of third-party cookies in Google Chrome is an effort to protect user...
Jovana Avramovic
3 Effective Strategies for Cleantech Lead Generation
If you’re in cleantech, congratulations: You’re in one of the fastest growing economic sectors...
Nathan Harris
B2B Growth Audit Session
Book a 45-min session with a senior strategist.
We audit your funnel, find leaks, and hand you a 90-day plan.
What you’ll receive:
✅ Benchmark report – where you lag vs. top competitors
✅ CRO fixes and notes – the exact pages costing you leads
✅ 90-day action list – three moves that raise pipeline velocity