7 Simple Actions to Help Your Company Embrace Sustainability
Sustainability is becoming part of business – and more and more B2B leaders want to get their...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
30 Marketing Terms You Need to Know: A Visual Glossary
Whether you’re new to the industry or a seasoned marketing professional, it can be hard to keep up...
Caitlin Tupper
Inflation Reduction Act: Benefits for Clean Energy Companies
On August 16, 2022, President Joe Biden signed the Inflation Reduction Act of 2022 (IRA) into law...
Nathan Harris
HubSpot Contact Segmentation: How to Do It and Why You Should
You’ve built a great list of prospects and customers, but they’re all over the map in terms of...
Marko Bodiroza
Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company
A CRM is more than a contact database or system of record; it’s the heart of your customer’s...
Marko Bodiroza
How to Choose a Carbon Offsetting Partner for Your Business
No matter the focus of your business, nowadays you are probably thinking about the lasting impact...
Dunja Jovanovic
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.