The Cookieless Future, What It Means For Marketers and How to Prepare
The announced discontinuation of third-party cookies in Google Chrome is an effort to protect user...
The New Perspective Marketing Blog
Growth and marketing insights for B2B teams with complex products, long sales cycles, and technical buyers.
3 Effective Strategies for Cleantech Lead Generation
If you’re in cleantech, congratulations: You’re in one of the fastest growing economic sectors...
Nathan Harris
8 Marketing Mistakes Clean Energy Companies Should Avoid
The cleantech industry is a volatile and highly competitive market, so to stand out from your...
Madison Filipiak
What is RevOps and How It Can Drive Growth for Your Business
Revenue Operations, also known as RevOps, is an automated business process that aligns the sales,...
Marko Bodiroza
Building a Strong Cleantech Brand: 5 Key Elements for Your Brand Book
As part of the Cleantech industry, you’re not just part of a highly competitive market. You’re...
Caitlin Tupper
Mastering Thought Leadership in B2B Marketing
If you’re an expert, a leader of a company or a department, an entrepreneur, an innovator, or all...
Nathan Harris
Growth Marketing Session
This focused conversation with a senior B2B strategist is designed to help you clarify your growth priorities, narrow your focus, and explore strategies to accelerate results.
What we’ll cover:
✅ Focus on what matters most - Zero in on the biggest drivers of growth.
✅ Fresh perspective from experts - Leverage decades of B2B growth experience.
✅ Actionable insights to guide next steps – Leave with ideas you can put to use right away.