How to Use PPC Advertising for B2B Lead Generation
The marketing field is an incredibly complex one, and there are so many terms to get acquainted...
The New Perspective Marketing Blog
We dive into inbound marketing, AI, SEO, HubSpot, cleantech, and sustainability, sharing insights and solutions for top B2B marketing challenges.
Running Cannabis Google Ads: Everything You Need To Know
What’s the first place most people search for products and services? Google. It’s by far the most...
Jovana Avramovic
Our Commitment to Net Zero: New Perspective’s Sustainability Pledge
Recognizing that climate change poses a threat to the economy, nature and society-at-large, New...
Nathan Harris
The Ultimate Glossary of Sustainability & Climate Change Terms
For B2B marketers, understanding the climate crisis is becoming critically important. The CMO Survey
Dunja Jovanovic
4 Best HubSpot Sales Reports: Data Insights to Boost Performance
HubSpot’s reports and dashboards are ideal for the sales folks in operations who are actually...
Marko Bodiroza
How We Create Growth-Driven Websites for Our Clients
Your website is one of your most important marketing assets. It’s your 24-hour salesperson, a...
Caitlin Tupper
B2B Growth Strategy Session
Optimize Your Funnel with Expert Insights
Book a free 45-minute strategy session with a senior B2B strategist. We’ll audit your funnel, benchmark against top performers, and plan your next winning move.