An Eye for Results

Website Design

The Beauty and Brains Behind Web Design

 At New Perspective, website design is a methodical process that starts with a clear vision of what you need to accomplish and the audience you want to reach and convert.  It requires thoughtful planning, meticulous engineering, thorough user testing and execution—and an ongoing measurement and improvement process—resulting in a powerful tool that satisfies your users and serves your business purposes.

"Good design is making something intelligible and memorable."


"Great design is making something memorable and meaningful."

Dieter RamsInfluential industrial designer known for functional, simple and widely influential product design. 

What makes a website design great?

Great website design ensures that every page your prospect visits is thoughtfully designed with the information that is appropriate, relevant and engaging. From your home page or campaign landing page all the way through your order confirmation page, a New Perspective-designed website delivers a satisfying experience for your users with:

  • Engaging visual imagery New Perspective designs your website to make an immediate impact with color, font selection and size, photos and icons that together show your viewers who you are and what your site—and your company—is all about.        
  • Intuitive navigation We structure your site with logical, consistent placement of key elements that guide your visitors from page to page in a way that feels natural.
  • Search engine friendliness New Perspective loads your site with great content and organizes it all with logical links so search engines can understand your site and index it properly.

Responsive web design

If your target audience uses mobile devices more than their desktops to go online—and chances are good that they do—your website needs to be responsive.  Responsive web design automatically prioritizes your content and tailors how your site appears on mobile devices like tablets or smartphones. New Perspective will help you determine the best mobile strategy for your business and how best to build it within your budget. 

Why care about the bots?

Staying ahead of changes in the algorithms used by search engines (web robots, or “bots”) can be a challenge for even the savviest website owner. Google’s personalized search results for people who are logged into their Google account, for example, adjust the search results according to that user’s prior activities. Companies that want to be on top must be more effective through smarter design and put more thought into their page visitors’ user experience and make every visit count.

A great website design by New Perspective shows who you are. It tells visitors, by way of eye appeal and superior navigation, that your company is trustworthy and welcoming. Call us today at 508-755-6797 or contact us for your free website assessment.


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